How to foster innovation through external communities? Lessons learnt on BMC Communities http://communities.bmc.com/

1. —
Matthieu Laurenceau, Community Strategist
@Matt_L
Innovation and Communities
Fostering innovation through
external Communities
May 11th

3. A gigantic crowdsourced brain
Happy people contribute better
Programs: ideation and more
Night Party?

5. BMC Communities
Social hub, creating bigger & faster
Customer Wins
through transparent & authentic
collaboration (peer to peer,
interactions with R&D), leading to
revenue growth for BMC
30k New content / year
communities.bmc.com
BMC Communities: Matthieu Laurenceau @matt_L

6. A gigantic crowdsourced Brain
Silos Usual Org Community
… also including Customers and Partners!
Source: http://italentcorp.com/skm/

7. Creating happy Community members
Source: Feb 2016 survey
CSAT:
4.11/ 5
BMC Communities: Matthieu Laurenceau @matt_L

8. Key Use Cases Covered
« Please people by answering their wants,
delight them by fullfilling their needs »

9. Programs: Ideation
11k ideas created !!

10. Fake quote, but true statement!

11. More Programs fostering innovation
Inside-out:
• Beta Programs
• R&D working with Customers, inventing Solutions fulfilling needs
Outside-in: Augmenting portfolio (by domain/industry)
• Contributing Products/utilities
• Sharing Settings
• Development contests

12. Conclusions
BMC Communities: Matthieu Laurenceau @matt_L

13. —
Thanks
BMC Communities: Matthieu Laurenceau @matt_L