My slides for opening session at the awesome #mcpc2011 conference in SF...lots of awesome mass customization folks here!

1. @mattlauzon
Me-Commerce
Matt Lauzon
November 16, 2011

2. @mattlauzon
Customizable Fine Jewelry
• Launched in March 2010
• “Virtual Inventory”
• VC backed, rapid growth
• 75+ in Boston and NYC

3. Twenty Minutes of Fun
• Gemvara Overview
• Emotional VS Rational
• Mass Customization VS Me-Commerce
• Right Brain VS Left Brain
• Results Observed
• Provocative Questions 
@mattlauzon

4. Emotional
Rational
“Ice Cream Bowl”
@mattlauzon

5. Me-Commerce
Customization
Customer
Care
Personalized
Discovery
“Three Pillars”
@mattlauzon

6. “Whole Brain”
@mattlauzon

7. Results / Data Points
• 80%+ of customer had never purchased
jewelry online before
• Net promoter score of 75+
• Average order size nearly $1,000
• Doing more sales in the next 30 days than we
did all of last year
@mattlauzon

8. Homework 
• What does this mean for how you build a
brand?
• What is the optimum org structure to drive
results?
• Can/will another Amazon be built?
@mattlauzon

9. Let’s Talk!
• Best way to connect with me is Twitter:
– @mattlauzon
– @gemvara
• I’m also on Facebook:
facebook.com/mattlauzon
• www.gemvara.com/matt
– 15% off - it’s time to buy for holidays 
@mattlauzon