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@mattlauzon
Me-Commerce
Matt Lauzon
November 16, 2011
@mattlauzon
Customizable Fine Jewelry
• Launched in March 2010
• “Virtual Inventory”
• VC backed, rapid growth
• 75+ in Bo...
Twenty Minutes of Fun
• Gemvara Overview
• Emotional VS Rational
• Mass Customization VS Me-Commerce
• Right Brain VS Left...
Emotional
Rational
“Ice Cream Bowl”
@mattlauzon
Me-Commerce
Customization
Customer
Care
Personalized
Discovery
“Three Pillars”
@mattlauzon
“Whole Brain”
@mattlauzon
Results / Data Points
• 80%+ of customer had never purchased
jewelry online before
• Net promoter score of 75+
• Average o...
Homework 
• What does this mean for how you build a
brand?
• What is the optimum org structure to drive
results?
• Can/wi...
Let’s Talk!
• Best way to connect with me is Twitter:
– @mattlauzon
– @gemvara
• I’m also on Facebook:
facebook.com/mattla...
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My Slides #MCPC2011 on Me-Commerce

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My slides for opening session at the awesome #mcpc2011 conference in SF...lots of awesome mass customization folks here!

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My Slides #MCPC2011 on Me-Commerce

  1. 1. @mattlauzon Me-Commerce Matt Lauzon November 16, 2011
  2. 2. @mattlauzon Customizable Fine Jewelry • Launched in March 2010 • “Virtual Inventory” • VC backed, rapid growth • 75+ in Boston and NYC
  3. 3. Twenty Minutes of Fun • Gemvara Overview • Emotional VS Rational • Mass Customization VS Me-Commerce • Right Brain VS Left Brain • Results Observed • Provocative Questions  @mattlauzon
  4. 4. Emotional Rational “Ice Cream Bowl” @mattlauzon
  5. 5. Me-Commerce Customization Customer Care Personalized Discovery “Three Pillars” @mattlauzon
  6. 6. “Whole Brain” @mattlauzon
  7. 7. Results / Data Points • 80%+ of customer had never purchased jewelry online before • Net promoter score of 75+ • Average order size nearly $1,000 • Doing more sales in the next 30 days than we did all of last year @mattlauzon
  8. 8. Homework  • What does this mean for how you build a brand? • What is the optimum org structure to drive results? • Can/will another Amazon be built? @mattlauzon
  9. 9. Let’s Talk! • Best way to connect with me is Twitter: – @mattlauzon – @gemvara • I’m also on Facebook: facebook.com/mattlauzon • www.gemvara.com/matt – 15% off - it’s time to buy for holidays  @mattlauzon

My slides for opening session at the awesome #mcpc2011 conference in SF...lots of awesome mass customization folks here!

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