Focus on the topic - Writing better content, faster
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By whittling down content to a single topic, you can save time in production of text and video content, while improving the reuse of the content and its life span. For more on content workflow and on screencast creation, see http://bit.ly/screencast-course
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Focus on the topic - Writing better content, faster
- 1. @mattrsullivan | www.techcommtools.com T E C H C O M M T O O L S H TT P : / / B I T. LY / M ATT S - E M A I L- L I S T Matt Sullivan Focus on the topic: Writing better content, faster Headshot optional
- 2. Thank you to: UWT Joe Welinske/WritersUA Adobe Systems and you!
- 3. Words and Video… Better Together -Allie Proff
- 4. Silos don’t work together -Misty Weaver
- 5. Responsive is great… now write to the medium -Joe Welinske
- 6. It’s like technical poetry, not technical communication -Joan Wendt
- 7. What do you do when the President/CEO of your favorite client is dead-wrong?
- 8. Background
- 9. Software as a Service (SaaS) organization with lots of content - Online help/Policies and Procedures - User manuals - Tech support - Sales collateral - Internal customer education department
- 10. So the president turns to me and says…
- 11. We need a bunch of 8-minute videos to help train our clients
- 12. No, you don’t. And I show him this:
- 14. Their recent web overhaul was their Hula Hoop
- 15. Needles front page goes here
- 18. Question 1: Does this need to be documented? Name Field : Enter your name in the Name field
- 19. Question 2: What’s the appropriate medium? Words > Video Words < Video Interactive?
- 20. Question 3: Where is the logical break for reuse? Stringing topics together BAD
- 21. What content is already available? 2.0 (nearly always) > 1.0* *Except for SNL-based comedies
- 22. Help system revamped - Stripped over 1000 tables out of previous project via REG EX (Regular Expressions) - Chunked topics appropriately Grabbed help, marketing, tech support content and used to rank importance of video topics Established script and recording standards with client, resulting in smooth transition from internal resources to me Net Result
- 23. I worked my way out of a job! But most importantly for the client…
- 24. mattrsullivan.com http://bit.ly/matts-email-list matt@mattrsullivan.com mattrsullivan - Twitter - Facebook - LinkedIn - Just about everything else Contact info
- 25. Tomorrow 3:30, Creating Reusable Screencasts Join the Tech Comm Tools community - Free offers a few times a month Problem Solving - Mattrsullivan.youcanbook.me Live training, live online, and blended learning courses on - FrameMaker - RoboHelp - Captivate - Screencasting Where to go from here
Editor's Notes
- Hi there, I’m Matt Sullivan, there’s my info, and I figured (given the topic) a 4-word title was just about right
- Thanks to all, No matter how many times I speak publicly, I always get jittery before a talk(coffee). Fortunately, I don’t get it as bad as some friends, who literally can’t eat a meal for hours before a talk! You all look pretty friendly, so I think I’m going to make it. we’re going to start with an audience participation quiz:
- Took a call with a gal on my email list In need of RoboHelp, Captivate, and screencast assistance. BTW, I do this a few times a year: I give away hour blocks of time to members of my community for consulting
- We need you to create lots of 8-minute training videos as an online course for our client education
- Which isn’t much of a vision til you realize that this is really…
- Now, I need to stop here and explain that, like most guys, I have an my odd sense of humor. And, I really like Coehn Brothers movies like The Hudsucker Proxy. Explain Hula metaphor here