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eBooks: Distributing
and monetizing
content created with
Adobe TCS 3.5
Matt Sullivan roundpeg.com mattrsullivan.com
Agenda

Create Content          Deliver Content
• Producing ePub via    • Kindle Account lab
  RoboHelp 9            • App...
Contact info

•   www.slideshare.net/mattrsullivan
•   matt@mattrsullivan.com
•   http://mattrsullivan.com
•   @mattrsulli...
Mobile Contact info

  Matt’s meCard       714 585-2335
Print meCard and Twitter Codes

• Come see us at the Adobe booth (booth N)
  to print out your own meCard badge and
  twit...
Part One: Producing ePub
Our example files

• Content in a FrameMaker Book
  – Easy formatting and organization of content via
    template-based w...
Mappings are already completed

• For linking details, see
  – roundpeg.com
  – mattrsullivan.com
  – forums.adobe.com
  –...
Why FrameMaker?


                  • allows the greatest
                    range of print and
                    PDF o...
FrameMaker Best Practices
(not exclusive to linked projects!!)

• Consistent and rigid style usage
• Enforce template usag...
When to author in RoboHelp?

               • Primary output is
                 Help, not print
               • Customiz...
RoboHelp Single Source Layouts are in
place for:
  – XML Output (required by FM to generate ePub
    output)
  – AIR
  – W...
You actually mentioned MS Word…

                • FrameMaker and
                  RoboHelp allow
                  impor...
Generate final ePub with RoboHelp

• Select File > Generate > ePub Output…
  – If not present, select Tools > Scripts > eP...
ePub Details (RH)

                    • RoboHelp used the
                      XML Output to
                      proce...
Linking best practices

•   Link
•   Identify the FrameMaker TOC
•   Map
•   Update
•   Modify the Single Source Layout
When working with linked content

• Format options differ between print and
  online formats
• Content maps according to p...
CSS for online formats

• RHStylemapping.css is the default, but easily
  changed in File >Project Settings
• An additiona...
Part Two: Delivering Content

• Setting up distribution to handheld devices
Testing ePub by Transferring to
Android

• Via USB
• Drag ePub to
Processing ePub with Calibre

• Add books
• Convert books
• Save to disk
Testing by Transferring to Kindle

• Via USB
• Kindle allows transfer of both PDF and .mobi
• Drag files (all files with b...
Testing by Transferring to iPad

• Drag ePub onto iPad in iTunes
  – File will be stored in Books section of iTunes
  – Bo...
Kindle
Getting Started
Amazon Direct Publishing Account

• Sign in to or create a new Amazon account
  – http://www.amazon.com
• Create Direct Pu...
Your account is incomplete…

• Click “Update Now”
Details

• Fill in Company/Personal Contact Info
• Tax Info
Choose Royalty Options

• To reduce accounting clutter, I recommend
  EFT and USD ($) for all 4 Amazon outlets
  – Amazon....
Bank account info

• Fill in
   – Name of bank
   – Account #
   – Routing #
Submitting for Kindle approval

• https://kdp.amazon.com/
  self-publishing/signin
Self-Publishing on iOS Devices

  – Apple iTunes Connect
  – http://www.wired.com/epicenter/2010/05/appl
    e-invites-ind...
VERY IMPORTANT

• AppleID’s are difficult to manage
  – iTunes
  – iBookstore
  – App Development
• Consider creating uniq...
Application

• Fill out all
  requested
  info
Too confusing?

• Use an Apple iBookstore aggregator
  – https://itunesconnect.apple.com/WebObjects/iT
    unesConnect.woa...
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Lava con 2011 amazon and apple publishing workshop2 Slide 1 Lava con 2011 amazon and apple publishing workshop2 Slide 2 Lava con 2011 amazon and apple publishing workshop2 Slide 3 Lava con 2011 amazon and apple publishing workshop2 Slide 4 Lava con 2011 amazon and apple publishing workshop2 Slide 5 Lava con 2011 amazon and apple publishing workshop2 Slide 6 Lava con 2011 amazon and apple publishing workshop2 Slide 7 Lava con 2011 amazon and apple publishing workshop2 Slide 8 Lava con 2011 amazon and apple publishing workshop2 Slide 9 Lava con 2011 amazon and apple publishing workshop2 Slide 10 Lava con 2011 amazon and apple publishing workshop2 Slide 11 Lava con 2011 amazon and apple publishing workshop2 Slide 12 Lava con 2011 amazon and apple publishing workshop2 Slide 13 Lava con 2011 amazon and apple publishing workshop2 Slide 14 Lava con 2011 amazon and apple publishing workshop2 Slide 15 Lava con 2011 amazon and apple publishing workshop2 Slide 16 Lava con 2011 amazon and apple publishing workshop2 Slide 17 Lava con 2011 amazon and apple publishing workshop2 Slide 18 Lava con 2011 amazon and apple publishing workshop2 Slide 19 Lava con 2011 amazon and apple publishing workshop2 Slide 20 Lava con 2011 amazon and apple publishing workshop2 Slide 21 Lava con 2011 amazon and apple publishing workshop2 Slide 22 Lava con 2011 amazon and apple publishing workshop2 Slide 23 Lava con 2011 amazon and apple publishing workshop2 Slide 24 Lava con 2011 amazon and apple publishing workshop2 Slide 25 Lava con 2011 amazon and apple publishing workshop2 Slide 26 Lava con 2011 amazon and apple publishing workshop2 Slide 27 Lava con 2011 amazon and apple publishing workshop2 Slide 28 Lava con 2011 amazon and apple publishing workshop2 Slide 29 Lava con 2011 amazon and apple publishing workshop2 Slide 30 Lava con 2011 amazon and apple publishing workshop2 Slide 31 Lava con 2011 amazon and apple publishing workshop2 Slide 32 Lava con 2011 amazon and apple publishing workshop2 Slide 33 Lava con 2011 amazon and apple publishing workshop2 Slide 34
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Creating ePub and Kindle formats using Adobe Technical Communication Suite 3.5

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Lava con 2011 amazon and apple publishing workshop2

  1. eBooks: Distributing and monetizing content created with Adobe TCS 3.5 Matt Sullivan roundpeg.com mattrsullivan.com
  2. Agenda Create Content Deliver Content • Producing ePub via • Kindle Account lab RoboHelp 9 • Apple Bookstore • Producing ePub via options FrameMaker 10 • Testing/Transfer • Producing .mobi via – iPad Calibre – Kindle
  3. Contact info • www.slideshare.net/mattrsullivan • matt@mattrsullivan.com • http://mattrsullivan.com • @mattrsullivan • www.linkedin.com/mattrsullivan
  4. Mobile Contact info Matt’s meCard 714 585-2335
  5. Print meCard and Twitter Codes • Come see us at the Adobe booth (booth N) to print out your own meCard badge and twitter “follow” badge • Save time by creating your code at qrstuff.com and – emailing to matt@mattrsullivan.com, subj: Print QR Badge for “subject” – saving to phone or usb
  6. Part One: Producing ePub
  7. Our example files • Content in a FrameMaker Book – Easy formatting and organization of content via template-based workflow • FM Book linked into RoboHelp project – Allows definition of all formats, paths, outputs
  8. Mappings are already completed • For linking details, see – roundpeg.com – mattrsullivan.com – forums.adobe.com – tmaldous.com
  9. Why FrameMaker? • allows the greatest range of print and PDF output • easy ePub output, and integration with RoboHelp for other online formats
  10. FrameMaker Best Practices (not exclusive to linked projects!!) • Consistent and rigid style usage • Enforce template usage across docu team • Ensure book and chapter files open without “missing resource” messages • Ensure book file updates without Book Error Log messages • Save early, save often!
  11. When to author in RoboHelp? • Primary output is Help, not print • Customization of HTML is required
  12. RoboHelp Single Source Layouts are in place for: – XML Output (required by FM to generate ePub output) – AIR – WebHelp (for quick testing)
  13. You actually mentioned MS Word… • FrameMaker and RoboHelp allow importing or linking of MS Word content • Importing=content to manage within RoboHelp • Linking=content to be managed by SME’s
  14. Generate final ePub with RoboHelp • Select File > Generate > ePub Output… – If not present, select Tools > Scripts > ePub – To reset toolbar, right-click on menu bar, choose Customize, then choose Reset • Cover will be the first page in FrameMaker file • Cover image may not show in Adobe Digital Editions
  15. ePub Details (RH) • RoboHelp used the XML Output to process ePub • Select the appropriate TOC from within the XML Output SSL
  16. Linking best practices • Link • Identify the FrameMaker TOC • Map • Update • Modify the Single Source Layout
  17. When working with linked content • Format options differ between print and online formats • Content maps according to project settings • “Odd” representations of Frame content will create challenging formatting issues in other deliverables • HTML in RH containing FM_ is likely unmapped and will not be controllable in RH
  18. CSS for online formats • RHStylemapping.css is the default, but easily changed in File >Project Settings • An additional .css will be created by FrameMaker to address mapping omissions – Do not try to edit the generated .css • Do not change the .css mappings for linked content inside of the RoboHelp project
  19. Part Two: Delivering Content • Setting up distribution to handheld devices
  20. Testing ePub by Transferring to Android • Via USB • Drag ePub to
  21. Processing ePub with Calibre • Add books • Convert books • Save to disk
  22. Testing by Transferring to Kindle • Via USB • Kindle allows transfer of both PDF and .mobi • Drag files (all files with book title) into the Kindle > Documents directory
  23. Testing by Transferring to iPad • Drag ePub onto iPad in iTunes – File will be stored in Books section of iTunes – Book is found under iBooks app
  24. Kindle Getting Started
  25. Amazon Direct Publishing Account • Sign in to or create a new Amazon account – http://www.amazon.com • Create Direct Publishing Account – https://kdp.amazon.com/self-publishing/help • Accept the Kindle Direct Publishing Terms of service (click Agree)
  26. Your account is incomplete… • Click “Update Now”
  27. Details • Fill in Company/Personal Contact Info • Tax Info
  28. Choose Royalty Options • To reduce accounting clutter, I recommend EFT and USD ($) for all 4 Amazon outlets – Amazon.com – Amazon.co.uk – Amanzon.de – Amanzon.fr
  29. Bank account info • Fill in – Name of bank – Account # – Routing #
  30. Submitting for Kindle approval • https://kdp.amazon.com/ self-publishing/signin
  31. Self-Publishing on iOS Devices – Apple iTunes Connect – http://www.wired.com/epicenter/2010/05/appl e-invites-indie-authors-to-self-publish-on-ipad- bookstore/ – https://itunesconnect.apple.com/WebObjects/iT unesConnect.woa/wo/0.0.0.9.7.3.1.1
  32. VERY IMPORTANT • AppleID’s are difficult to manage – iTunes – iBookstore – App Development • Consider creating unique accounts for each business function (consumer, author, dev)
  33. Application • Fill out all requested info
  34. Too confusing? • Use an Apple iBookstore aggregator – https://itunesconnect.apple.com/WebObjects/iT unesConnect.woa/wo/2.0.0.9.7.3.1.11.1.1.1
  • kitseeborg

    Nov. 19, 2011
  • mattrsullivan

    Nov. 18, 2011

Creating ePub and Kindle formats using Adobe Technical Communication Suite 3.5

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