1/2 day session at #STC16

1. Install MAMP/Moodle
Who doesn’t yet have MAMP installed locally?
Relying on wireless connection?
If not installed, are you ready to team up with someone who has a local
copy?

2. Grab a pad of paper

3. 3 tools to divide and conquer course content
Content Thesis
Sales Page
PASTOR

4. Any [YOUR AUDIENCE] can [SOLVE
THEIR PROBLEM] by using [YOUR
PRODUCT], because [HOW IT
SOLVES THE PROBLEM]

5. [YOUR AUDIENCE] can [SOLVE
THEIR PROBLEM] using [YOUR
COURSE], because [IT SOLVES THE
PROBLEM]

6. Any content pro can become a
course creator because online
courses leverage skills you
already possess.

7. Sales Page
Helps decide scope, order, organization of content

8. Handouts
Requires email list signup
Bring printed handouts for session

9. Use PASTOR to write sales page, module
descriptions, and exercises

10. P Pain/Problem/Person
USP
Customer story

11. A Amplify/Aspirations

12. S Story/Struggle/Solution/System
Write Sales Page
• 6 divisions

13. T Testimonial

14. O Offer

15. R response
Lead Magnet:

16. Exercises
10 minutes for lecture and exercise
• Copy Thesis
• Sales Page
• Modules
• PASTOR

17. Activities-
Compass

18. 15 minute break

19. -Creating course structure using Moodle

20. Exercises
New course
Create dates, sessions

21. 15 minute break

22. -Creating course content and populating
Leverage first section

23. Bring in content
Have Fm sample content available
Requires email list signup for Fm sample content

24. Export course

25. Show reimport of course