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Mat Zucker
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Some tips I've learned along the way. Highlights from a presentation and article.
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Lessons for New Creative Leaders
1.
2.
3.
It starts before
you get start.
4.
What do you
want me to change? What do you want me to protect? What do you want me to focus on now? *Inspired by Jack Welch
5.
People crave leadership.
Vision comes later.
6.
Criticism without showing
a standard forward is simply lazy leadership.
7.
Don’t send company-wide
ones.
8.
Maybe they wanted
your job. Maybe they were inspired by change. Who cares. It’s natural. Recruit new.
9.
Read analyst reports,
set up news alerts. Know as much as you can about every industry in which you’re working.
10.
Avoid travel away
from the office where possible in the first weeks, or provide video and phone contact during.
11.
It doesn’t have
to be big, but it shows you are capable of some kind of success.
12.
Avoid weekend contact.
This sets boundaries for later.
13.
How are things
going? you’ll be asked in the elevator. Have something insightful to say back.
14.
Read briefs in
advance. Learn about the product on your own. Don’t expect things to be handed to you.
15.
Spend time with
younger staff. Take them to events. (You’ll work for them one day anyway.)
16.
Look for warts.
Praise good stuff. Encourage humbleness. Discourage excuses.
17.
Don’t take the
first opinion you hear as fact. There’s usually much more to the story.
18.
A little venting,
sure. But you’re not the chief complaint officer. (Unless you are.)
19.
People can tell
who you talk to — and who you don’t.
20.
Give it constantly,
specifically, privately.
21.
Don’t overly expense
things or show off your position. It’s amateur and gross.
22.
Ask clients how
the presentation really went. Ask people what is in their way of greatness.
23.
Selling ideas is
a craft. Show people how to do it.
24.
Write very detailed
descriptions of events you go to so people feel like you were there for all of them.
25.
Speak well of
management even if you don’t agree with everything. You’re part of the problem so fix it.
26.
You’re new, and
it shows humbleness. It also gets stuff done faster.
27.
You’ll get signed
up for stuff. Limit it as much as possible. Committees suck time and life out of anything new.
28.
Make a big
deal out of great work. But don’t celebrate everything.
29.
Every minute you’re
in a meeting, you’re not creating something new. Keep them to 45 minutes or less.
30.
Plans and promises
are boring. Be judged by actions and do the same with your people.
31.
http://theadbuzz.com/2011/02/voices-what-i-wish-someone-had-told-me/
32.
It should change
based on what you learn & figure out.
33.
34.
For questions +
commentary on creative management: Mat Zucker www.matzucker.com Twitter: @matzucker
Notes de l'éditeur
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