When it comes to rank your website in Google Ranking, then SEO plays a major role. But Few knows the best and effective ways to rank your website in Google SERPs.

1. BEST SEO TIPS FOR
2020

2. 100+ SEO Tips You
Must Use to Rank on
Google
These are some SEO tips that you need to perform on your
website to get top 3 rankings on Google.

3. 1.What’s
your
perspective
What do you want
to achieve from your
website?
2.Do you
need an SEO
Company?
Well, after this you
won’t require any
external firm to
perform any type of
SEO for you.
6. Website
Analysis
One of the most
important parts, you
do before doing
anything on your
website. Make a
basic analysis report
of your website, to
know it’s strengths
and weaknesses.
3.Keyword
Analysis
Identify the
keywords that will
convert for you once
you rank for them.
There is no point
targeting keywords
that are either too
competitive or that
have no traffic.
Some people are
looking for
information (for free)
and some people are
looking to spend
money..
4. Long Tail
Keyword
One of the best
ways, to source the
quality traffic and is
an easy and faster
way to rank your
website.
7. All
websites are
different
Comparing websites
which are similar in
size, structure, and
backlink profile, etc.
will help better
position your
website
5. Analyse
Top Ranking
Competitor
Identify your niche,
and then analyze
the top competitors
of that niche. You
will get to know their
SEO strategy from
there and can
implement the same
to your website.

4. 8. Aggregation of Marginal Gains While doing SEO, both On-page and Off-Page moves
constantly together to work in favor of or against your ranking.
Elements Should be Consider while doing SEO
9. Don’t expect early SEO results- Every on-page change or update leads to the
fluctuation in the ranking of the website. Trust authority of the website requires a good
off-page link building startegy
10. Newly created Backlink Google may take up to 90-day to recognize and fetch your
backlinks. After that it’s a start crawling and shows the result on the ranking of your
website.
11. New websites take longer to rank well. Older, established sites with online history
tend to rank faster and easier.

5. 12. Keyword-rich TLD (Top Level Domain) URLs can be dangerous for new websites. Google
likes Brand building, so www.yourcompanyname.in is often easier to rank rather than
www.myproductname.in.
13. https SSL certificate domains are trusted more by Google & as such often ranks higher.
14. Keep page URLs as short and as precise as possible. Long URLs don’t rank as well.
15. Your website is a work in progress. Websites need regular maintenance, new content,
social activity, etc. Your site will never be finished, it will just be either current and well
managed or old and neglected.
16. Page file size. The smaller your file size, the faster your site loads. Minimize HTML as
much as possible, compress images and reduce server requests needed to load your pages.
17. Think “High Quality“. Whatever you do to your website from this moment forward, make
sure it is of the highest quality, albeit backlink building, content writing, blogging, etc.

6. SEO Website Optimization
18. Basics First: Set up Google WMT’s, Google Analytics, then check parameters like
page load speed, duplicate content, mobile compatibility & bounce rate. Each of these
can affect your Google SERP’s.
19. Google webmaster tools (WMTs) will highlight any SEO error as they arise
including 404’s, crawl issues, structured data, rich cards, schema data, etc.
20. State your preferred URL version. http://www.mysite.in or http://mysite.co.in
Google webmaster
21. Specify Target Country in Google WMTs.
22. Submit sitemap in Google WMTs using .xml format

7. 23. Redirect 404 errors using 301 permanent redirects.
24. Include Schema markup in Google WMTs
25. Use structured data.
26. Include rich cards for highlighting event data which will rank better in Google
27. Fix HTML errors. Coding errors will harm your site’s performance, fix them now
(WMT’s will show you errors) or Google will use them as a low-quality metric against
you.
28. Google Analytics will give you all the traffic data you need to optimize your site
properly. Once you can see where your traffic comes from what pages they visit, stay
to read. You can make improvements to convert more visitors into customers

8. Page Load Speed
29. Page load speed is critical to your future success. Slow sites rank lower and very slow
sites don’t rank at all! Use the Google page speed tool to test your site and make the
suggested changes to achieve a score of at least 75/100 on mobile and PCs.
30. GZIP Compression
31. Image Compression
32. Reduce server response time
33. Leverage browser caching
34. Eliminate render-blocking Javascript & CSS in above-the-fold content
35. Minify HTML, Javascript and CSS
36. Prioritize visible content

9. 37. Avoid landing page redirects
38. Asynchronous and deferred JavaScript. Basically moving all JS to the footer of your
page so it loads last rather than first, but allows your page to render without any delays.
39. Duplicate Content will kill your rankings. Use www.copyscape.com to test each page
of content and rewrite all content that is duplicated elsewhere online.
40. Multiple websites. Similar websites covering similar topics, chasing the same search
traffic, etc are dangerous and will harm both of your site traffic & rankings.
41. Don’t use ‘Frames‘ and 'Flash Files'
42.Include a robots.txt file to instruct search bots on which page to include and exclude
from their indexes.
43. Specify your site language using lang=”en-GB” HTML tag
44. Use a Favicon.

10. Content Structure
45. Structure page content to sell for you. Identify the issue / problem. Empathize with
people with the problem. Present your solution. Present people who are happy with your
solution.
46. Identify the problem. People search for solutions to problems that they have, whether its
a service or a product. The first paragraph should explain the problem.
47. Structure page content to sell for you. Identify the issue / problem. Empathize with
people with the problem. Present your solution. Present people who are happy with your
solution. Provide a call to action for what they need to do to get your solution.
48. Empathize with a problem. Why are you the experts to resolve this problem?
Qualifications, credentials, experience, etc.
49. Solution testimonials. Show other people that are happy with your solution. We are herd
animals and logically, often decide that if other people have had a good experience then we
will too.
50. Call To Action. Every page should have a “What do you want me to do next button” at
the end of the content.

11. Mobile Friendly
51. Mobile Responsiveness is essential. Your website needs to adapt to smaller, touch screen
devices. Google uses its mobile algorithm as its main ranking algorithm for all devices,
52. Accelerated Mobile Pages (AMP) render stripped out content for very fast loading content
pages.
53. Include ‘Click To Call’ phone number/call us links with conversion tracking code. Don’t
use your phone number as the link text as that allows people to call you without clicking on
anything! I know, this may sound counterintuitive, but Google makes the rules and we need
your site to tick all Google requirements so get a second click to reveal your phone number.
54. Check Browser Compatibility. Different browsers often render pages slightly differently.
Check your page renders in all popular browsers, Chrome, Firefox, Internet Explorer and
Safari as well as mobile versions too.
55. Avoid excessive affiliate advertisements above the fold. Sites that look to be created just
for affiliate sales are rarely ranked very well unless they offer a lot of quality content. Even
then, limit adverts above the fold or face a penalty.

12. Bounce rate and User Engagement
56. Bounce Rate is important. For the best result, we need to have our bounce rate lower
than our competitors. Less than 55% should be ideal. For example, Remove the “ contact
details” page to minimize the bounce rate.
57. Use ”Read more” links to direct customers to detailed content.
58. Add ‘Testimonials’ on your content to be more convincing to your customers.
59. Apply Google-friendly SEO Strategies as Google can strictly penalize the website
according to SEO norms.
60. Categorized each page for special search terms. Multiple pages with the same search
terms can weaken your pages’ power.
61. Track the Time on Page and Page Views to track your customer behavior on your
website.

13. CONTENT COPYWRITING
62. Write for People to get more engagement and to have much more relevance on the
search terms. Don’t write for Google Ranking.
64. Use the Smilies and semantic phrase instead of repeating keywords
63. Each Page’s content would be 300-500 words minimum with 2% of Keyword density on
each content and latent semantic indexing should run around 0.2%- 0.5% maximum page
text density.
65. Adding New Content - adding new content can affect your keyword density that may
impact your ranking
66. Validate your CSS using-https://validator.w3.org/ to remove all the minimize the error

14. On-Page SEO Elements
67. Unique URL each page with primary search terms and phrase in URL
68. Unique Meta Title each page including the variation of main keyword jin page title
69. Meta Description Each Page have a unique compelling 165 characters as it is used to
Google SERPs listing and can increase your ranking in search engine.
70. Heading Tags Use H1 tag ( use only one time each page but different from page title), H2
tags ( use one or more subheading tags), H3 tags( much less important tags as the
subheading, related to core topic), H4 tags, H5 tags if needed in your content. Use the Bold
Text for your consumers.
71. Avoid using Underline Content as they confuse readers to be a clickable link.

15. MULTI-MEDIA
72. Include Media relevant to your core content. Images, Graphics, and Videos will help to
get your message across.
74. Proper Naming and Tagging Googlebot fetch the title and alt tags of the media, So use
proper name and tags to get fetched
73. Don’t Steal Images Either Use your own Creative or use licensed images from the net.
75. Internal Linking Structure Structure your navigation in such a way that all your pages
are 3 clicks or less from your home page.

16. Off-Page SEO Elements
76. Off-Page SEO mainly include having a Quality Backlinks for your website from external
websites
77. Backlinks are the biggest influencers in Google Ranking each backlink acts like “vote” or
“recommendation” from a Google trusted Resource
78. Negative SEO exits. Backlinks from untrusted sites can destroy your ranking
79. Avoids Links Farms & Networks Google hates the link that manipulates the search
results as well as those sites that are using them.

17. TRUST AND AUTHORITY
80. Trust and Authority Main Purpose of Backlinks is to pass relevant trust and authority to
your sites, which will increase your trust rank.
82. Contextual Linking A contextual Links can help users to know more about a particular
topic or phrase
81. Builds Links on Relevant Sites and on Google Indexed Pages and also choose the link
category smartly
83. Deep Linking

18. Types of Backlinks
84. Different types of Backlinks can create Natural or Organic Link Profile
85. Dofollow Links Your site would be more trustworthy if you have more do-follow
backlinks
86. Nofollow Links- Naturally created. Should be less than 50% of the total links
87. URL Anchor Text Should be Build along with its all variations like Brand Anchor
Text(Should be more than 65%), Exact Match Anchor Text and Junk Links(CTA)
88. Home Page/ Deep linking Text 85% of all your backlinks should point to your
main/home page
89. Use Variety of Links to have a Natural Link Profile

19. LINK BUILDING
90. Always Prefer High Authority Niche Category, 1 links from a high authority site is much
more effective than thousands of low category sites
91. Avoid Paid Links from those sites who ask you to pay for more backlinks as they can
have a bad impact on your site in the long run.
Your site will receive 60% of the category score if
the Linking page has the authority of 50/100 then you
will receive 30/100

20. Link Building Opportunities
92. Publish Press Release for industry and company news, These PR Sites would be a good
starting point.
93. Web 2.0 Article Submission. Great Content, Supported by a link into the new article can
build powerful backlinks to your sites You Can publish sites like https://hubpages.com/
94. Link Pages You can link your sites to many other high authority sites to have high-
quality backlinks from them
95. RSS Feed- it is a major way to earn some quality backlink links from niche websites

21. 97. Offer Images & Graphics Optimize them and offer it to others for backlinks
98. Create a List- People Do love list and like to link to them
99. Video Infographics, PPTs, and PDF Submit these to the higher authority sites to have a
quality backlinks
100. Write Tutorials and How To and Give Away Some Company Secrets(people do love
them)
96. Directories You can earn more quality backlinks by submitting in different directories
like Niche Directories, Logo Directories ( for Logo submission), Article Directories (for
quality content as an article) on higher authority sites

22. SOCIAL MEDIA ACCOUNTS
101. Create Social Media Accounts to Drive much more Traffics to your website
103. Collect reviews from customers via Facebook and Google
102. Create a Google Business Page
104. Engage More customers on Social Media platforms as they love it to hear it from the
brand.
105. Post regularly on these Social Media Platforms have more customer engagement.
106. Don’t try to fake on Social Media Platforms it will affect the brand reputation.

23. Tracking
107. Always keep on track on Everything take Help from Google Analytics to have more
real-time information about your users
108. Weekly or Monthly Conversion Tracking Review your conversion weekly or monthly
to see changes and to be more effective and rectify the mistake
109. A/B Testing Always test and track two different types of content, to minimize the hard
work and have more effective results
110. Optimize the website as per your Consumer Behaviour Regularly Track and analyze
user behavior and optimize your strategies to have more ROI

24. Thanks You
+1-872-204-0620
digital@l4rg.com