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100+ SEO TIPS FOR 2020

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When it comes to rank your website in Google Ranking, then SEO plays a major role. But Few knows the best and effective ways to rank your website in Google SERPs.

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100+ SEO TIPS FOR 2020

  1. 1. BEST SEO TIPS FOR 2020
  2. 2. 100+ SEO Tips You Must Use to Rank on Google These are some SEO tips that you need to perform on your website to get top 3 rankings on Google.
  3. 3. 1.What’s your perspective What do you want to achieve from your website? 2.Do you need an SEO Company? Well, after this you won’t require any external firm to perform any type of SEO for you. 6. Website Analysis One of the most important parts, you do before doing anything on your website. Make a basic analysis report of your website, to know it’s strengths and weaknesses. 3.Keyword Analysis Identify the keywords that will convert for you once you rank for them. There is no point targeting keywords that are either too competitive or that have no traffic. Some people are looking for information (for free) and some people are looking to spend money.. 4. Long Tail Keyword One of the best ways, to source the quality traffic and is an easy and faster way to rank your website. 7. All websites are different Comparing websites which are similar in size, structure, and backlink profile, etc. will help better position your website 5. Analyse Top Ranking Competitor Identify your niche, and then analyze the top competitors of that niche. You will get to know their SEO strategy from there and can implement the same to your website.
  4. 4. 8. Aggregation of Marginal Gains While doing SEO, both On-page and Off-Page moves constantly together to work in favor of or against your ranking. Elements Should be Consider while doing SEO 9. Don’t expect early SEO results- Every on-page change or update leads to the fluctuation in the ranking of the website. Trust authority of the website requires a good off-page link building startegy 10. Newly created Backlink Google may take up to 90-day to recognize and fetch your backlinks. After that it’s a start crawling and shows the result on the ranking of your website. 11. New websites take longer to rank well. Older, established sites with online history tend to rank faster and easier.
  5. 5. 12. Keyword-rich TLD (Top Level Domain) URLs can be dangerous for new websites. Google likes Brand building, so www.yourcompanyname.in is often easier to rank rather than www.myproductname.in. 13. https SSL certificate domains are trusted more by Google & as such often ranks higher. 14. Keep page URLs as short and as precise as possible. Long URLs don’t rank as well. 15. Your website is a work in progress. Websites need regular maintenance, new content, social activity, etc. Your site will never be finished, it will just be either current and well managed or old and neglected. 16. Page file size. The smaller your file size, the faster your site loads. Minimize HTML as much as possible, compress images and reduce server requests needed to load your pages. 17. Think “High Quality“. Whatever you do to your website from this moment forward, make sure it is of the highest quality, albeit backlink building, content writing, blogging, etc.
  6. 6. SEO Website Optimization 18. Basics First: Set up Google WMT’s, Google Analytics, then check parameters like page load speed, duplicate content, mobile compatibility & bounce rate. Each of these can affect your Google SERP’s. 19. Google webmaster tools (WMTs) will highlight any SEO error as they arise including 404’s, crawl issues, structured data, rich cards, schema data, etc. 20. State your preferred URL version. http://www.mysite.in or http://mysite.co.in Google webmaster 21. Specify Target Country in Google WMTs. 22. Submit sitemap in Google WMTs using .xml format
  7. 7. 23. Redirect 404 errors using 301 permanent redirects. 24. Include Schema markup in Google WMTs 25. Use structured data. 26. Include rich cards for highlighting event data which will rank better in Google 27. Fix HTML errors. Coding errors will harm your site’s performance, fix them now (WMT’s will show you errors) or Google will use them as a low-quality metric against you. 28. Google Analytics will give you all the traffic data you need to optimize your site properly. Once you can see where your traffic comes from what pages they visit, stay to read. You can make improvements to convert more visitors into customers
  8. 8. Page Load Speed 29. Page load speed is critical to your future success. Slow sites rank lower and very slow sites don’t rank at all! Use the Google page speed tool to test your site and make the suggested changes to achieve a score of at least 75/100 on mobile and PCs. 30. GZIP Compression 31. Image Compression 32. Reduce server response time 33. Leverage browser caching 34. Eliminate render-blocking Javascript & CSS in above-the-fold content 35. Minify HTML, Javascript and CSS 36. Prioritize visible content
  9. 9. 37. Avoid landing page redirects 38. Asynchronous and deferred JavaScript. Basically moving all JS to the footer of your page so it loads last rather than first, but allows your page to render without any delays. 39. Duplicate Content will kill your rankings. Use www.copyscape.com to test each page of content and rewrite all content that is duplicated elsewhere online. 40. Multiple websites. Similar websites covering similar topics, chasing the same search traffic, etc are dangerous and will harm both of your site traffic & rankings. 41. Don’t use ‘Frames‘ and 'Flash Files' 42.Include a robots.txt file to instruct search bots on which page to include and exclude from their indexes. 43. Specify your site language using lang=”en-GB” HTML tag 44. Use a Favicon.
  10. 10. Content Structure 45. Structure page content to sell for you. Identify the issue / problem. Empathize with people with the problem. Present your solution. Present people who are happy with your solution. 46. Identify the problem. People search for solutions to problems that they have, whether its a service or a product. The first paragraph should explain the problem. 47. Structure page content to sell for you. Identify the issue / problem. Empathize with people with the problem. Present your solution. Present people who are happy with your solution. Provide a call to action for what they need to do to get your solution. 48. Empathize with a problem. Why are you the experts to resolve this problem? Qualifications, credentials, experience, etc. 49. Solution testimonials. Show other people that are happy with your solution. We are herd animals and logically, often decide that if other people have had a good experience then we will too. 50. Call To Action. Every page should have a “What do you want me to do next button” at the end of the content.
  11. 11. Mobile Friendly 51. Mobile Responsiveness is essential. Your website needs to adapt to smaller, touch screen devices. Google uses its mobile algorithm as its main ranking algorithm for all devices, 52. Accelerated Mobile Pages (AMP) render stripped out content for very fast loading content pages. 53. Include ‘Click To Call’ phone number/call us links with conversion tracking code. Don’t use your phone number as the link text as that allows people to call you without clicking on anything! I know, this may sound counterintuitive, but Google makes the rules and we need your site to tick all Google requirements so get a second click to reveal your phone number. 54. Check Browser Compatibility. Different browsers often render pages slightly differently. Check your page renders in all popular browsers, Chrome, Firefox, Internet Explorer and Safari as well as mobile versions too. 55. Avoid excessive affiliate advertisements above the fold. Sites that look to be created just for affiliate sales are rarely ranked very well unless they offer a lot of quality content. Even then, limit adverts above the fold or face a penalty.
  12. 12. Bounce rate and User Engagement 56. Bounce Rate is important. For the best result, we need to have our bounce rate lower than our competitors. Less than 55% should be ideal. For example, Remove the “ contact details” page to minimize the bounce rate. 57. Use ”Read more” links to direct customers to detailed content. 58. Add ‘Testimonials’ on your content to be more convincing to your customers. 59.  Apply Google-friendly SEO Strategies as Google can strictly penalize the website according to SEO norms. 60. Categorized each page for special search terms.  Multiple pages with the same search terms can weaken your pages’ power. 61. Track the Time on Page and Page Views to track your customer behavior on your website.
  13. 13. CONTENT COPYWRITING 62. Write for People to get more engagement and to have much more relevance on the search terms. Don’t write for Google Ranking. 64. Use the Smilies and semantic phrase  instead of repeating keywords 63. Each Page’s content would be 300-500 words minimum with 2% of Keyword density on each content and latent semantic indexing should run around 0.2%- 0.5% maximum page text density. 65. Adding New Content - adding new content can affect your keyword density that may impact your ranking 66. Validate your CSS using-https://validator.w3.org/ to remove all the minimize the error
  14. 14. On-Page SEO Elements 67. Unique URL each page with primary search terms and phrase in URL 68. Unique Meta Title each page including the variation of main keyword jin page title 69. Meta Description Each Page have a unique compelling 165 characters as it is used to Google SERPs listing and can increase your ranking in search engine. 70. Heading Tags  Use H1 tag ( use only one time each page but different from page title), H2 tags ( use one or more subheading tags), H3 tags( much less important tags as the subheading, related to core topic), H4 tags, H5 tags if needed in your content. Use the Bold Text for your consumers. 71. Avoid using Underline Content as they confuse readers to be a clickable link.
  15. 15. MULTI-MEDIA 72. Include Media relevant to your core content. Images, Graphics, and Videos will help to get your message across. 74. Proper Naming and Tagging  Googlebot fetch the title and alt tags of the media, So use proper name and tags to get fetched 73. Don’t Steal Images Either Use your own Creative or use licensed images from the net. 75. Internal Linking Structure Structure your navigation in such a way that all your pages are 3 clicks or less from your home page.
  16. 16. Off-Page SEO Elements 76. Off-Page SEO mainly include having a Quality Backlinks for your website from external websites 77. Backlinks are the biggest influencers in Google Ranking each backlink acts like “vote” or “recommendation” from a Google trusted Resource 78. Negative SEO exits. Backlinks from untrusted sites can destroy your ranking 79. Avoids Links Farms & Networks Google hates the link that manipulates the search results as well as those sites that are using them.
  17. 17. TRUST AND AUTHORITY 80. Trust and Authority Main Purpose of Backlinks is to pass relevant trust and authority to your sites, which will increase your trust rank. 82. Contextual Linking A contextual Links can help users to know more about a particular topic or phrase 81. Builds Links on Relevant Sites and on Google Indexed Pages and also choose the link category smartly 83. Deep Linking
  18. 18. Types of Backlinks 84. Different types of Backlinks can create Natural or Organic Link Profile 85. Dofollow Links  Your site would be more trustworthy if you have more do-follow backlinks 86. Nofollow Links- Naturally created. Should be less than 50% of the total links 87. URL Anchor Text  Should be Build along with its all variations like Brand Anchor Text(Should be more than 65%), Exact Match Anchor Text and Junk Links(CTA) 88. Home Page/ Deep linking Text 85% of all your backlinks should point to your main/home page 89. Use Variety of Links to have a Natural Link Profile
  19. 19. LINK BUILDING 90. Always Prefer High Authority Niche Category,  1 links from a high authority site is much more effective than thousands of low category sites 91. Avoid Paid Links from those sites who ask you to pay for more backlinks as they can have a bad impact on your site in the long run. Your site will receive 60% of the category score  if the Linking page has the authority of 50/100 then you will receive 30/100
  20. 20. Link Building Opportunities 92. Publish Press Release for industry and company news, These PR Sites would be a good starting point. 93. Web 2.0 Article Submission. Great Content, Supported by a link into the new article can build powerful backlinks to your sites   You Can publish sites like https://hubpages.com/ 94. Link Pages You can link your sites  to many other high authority sites to have high- quality backlinks from them 95. RSS Feed-  it is a major way to earn some quality backlink links from niche websites
  21. 21. 97. Offer Images & Graphics Optimize them and offer it to others for backlinks 98. Create a List- People Do love list and like to link to them 99. Video Infographics, PPTs, and PDF Submit these to the higher authority sites to have a quality backlinks 100. Write Tutorials and How To and Give Away Some Company Secrets(people do love them) 96. Directories   You can earn more quality backlinks by submitting in different directories like  Niche Directories, Logo Directories ( for Logo submission), Article Directories (for quality content as an article) on higher authority sites
  22. 22. SOCIAL MEDIA ACCOUNTS 101. Create Social Media Accounts to Drive much more Traffics to your website 103. Collect reviews from customers via Facebook and Google 102. Create a Google Business Page 104. Engage More customers on Social Media platforms as they love it to hear it from the brand. 105. Post regularly on these Social Media Platforms have more customer engagement. 106. Don’t try to fake on Social Media Platforms it will affect the brand reputation.
  23. 23. Tracking 107. Always keep on track on Everything  take Help from Google Analytics to have more real-time information about your users 108. Weekly or Monthly Conversion Tracking Review your conversion weekly or monthly to see changes and to be more effective and rectify the mistake 109. A/B Testing Always test and track two different types of content, to minimize the hard work and have more effective results 110. Optimize the website as per your Consumer Behaviour  Regularly Track and  analyze user behavior and optimize your strategies to have more ROI
  24. 24. Thanks You +1-872-204-0620 digital@l4rg.com

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