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The Essence of Facebook Marketing



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Many People still confuses about what to do and what not to do while Facebook Marketing. Have a quick look at a few things that you should have to focus on while doing Facebook Marketing.

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The Essence of Facebook Marketing

  1. 1. The Essence of Facebook Marketing
  2. 2. “Millions of business, big and small connect with people on Facebook. " "Facebook isn’t new to us and neither the idea that every business needs a business page on Facebook.”
  3. 3. However, there are a lot of things changed on Facebook. You can say the Facebook is having one of the largest user bases on a social media platform. Facebook currently having 2.4 billion active Facebook users all over the world. While there are approx 1.62 Million users who scroll the feed daily.  If you are a marketer or a business owner, you must be understanding that there are tons of potential customers out there. To whom you can acquire and turn into your customer.  There is another report to make you believe that an average user spends at least 1 hour on Facebook per day. We all know how to create a Facebook page, It’s not a big deal! But to make it engaging is where you’re creating works out.
  4. 4. There are over 2.4 billion users on Facebook. But not everyone on the list is of your work. Finding an ideal customer for your business is Facebook marketing. You have a specific service or product but not possible that everybody needs that. They are a certain amount of audience who requires that. But how you’ve gone find this? Make Connections that Matters
  5. 5. Core Audience The First thing you need to specify the audience on some criteria such as age group, interests, and geographical area.  Target your audience based on their past interests such as a prior purchase or device usage. Well, you are not the only one who is on Facebook! You have competitors. Analyzing them and finding out their work of strategy will help you a lot beneficially.
  6. 6. These are the audience who engage with your post, ads or any event on Facebook marketing previously. You never want to lose your old customer. There is a very slight amount of possibility that anyone would be your customer for the first time. Ask yourself you won’t do it by yourself.  But, they engage with your ad or event. Which means they are interested or they have some though the back of the head about your business. It’s not up to you how you can turn that into your customer. So, always get back to your custom audience. Custom Audience
  7. 7. Lookalike Audience You must be understood by name. We have gone to keep it simple. Reaching to those new customers who have a similar interest to your past customer. In-simple words widening your online presence specifically into the people who need your product or services or who re slightly interested based on their past search result.
  8. 8. "Sell Your Story Before Selling Your Product!"
  9. 9. You must hear this line… Well, we all do! But how many of us apply this. Many of marketer makes this mistake, they indulge much selling their product. That they forgot the basics of marketing and turn into a sale process.  Being a marketer, your priority should be sharing the value of a product or service. Rather just selling your product! If your customer can understand the value of your company then there will be no problem selling your product or service. While it enhances the credibility of your firm…
  10. 10. As we didn’t enter into much technicality! Because it’s just one Google search away. We tried to cover some basic and value that can bring us much better results. Well, this is not it… The more you deep down the more value you get. It’s a never-ending and learning process. Conclusion