UX Futures: Publishing and Expanding Our Expectations of Everyone
Content strategy champions and makes possible the idea that “everyone is a publisher.” But with challenges to net neutrality and inconsistent network connectivity in the developing world, do we need to limit our definition of “everyone” to just the white and wealthy world and the more cutting edge businesses it spawns? Maybe that’s the case today, but today is the mirror of realism. The future is the undefined outcome of optimism—and we have many reasons to be optimistic. Looking at emerging examples from modern business culture, Silicon Valley investment strategies, and communication trends beyond the United States, Margot Bloomstein will map out challenges and opportunities for publishing in the coming decades. The author of Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project, Bloomstein will explore how content strategy will work in the future to aid the changing face of publishing. Who will practice it? Will power align with technology, quality, perspective, or a combination of all three? And how will we define “publishing,” anyhow? Presented November 5, 2014 as part of the UX Futures Summit.
Recommandé
Contenu connexe
Similaire à UX Futures: Publishing and Expanding Our Expectations of Everyone
Similaire à UX Futures: Publishing and Expanding Our Expectations of Everyone (20)
Plus de Margot Bloomstein
Plus de Margot Bloomstein (20)
Dernier
Dernier (20)
UX Futures: Publishing and Expanding Our Expectations of Everyone
- 1. EXPANDING OUR EXPECTATIONS OF “EVERYONE” Margot Bloomstein @mbloomstein #UXFutures November 5, 2014
- 2. 2 Once upon a time, publishing was easy.The masses are speaking. 2007
- 8. 8
- 9. 9 But publishing used to be easy: Own the channel, own the message.
- 10. Own the technology, control the communication. 1450, Jost Amman
- 11. Own the technology, control the communication. 1808
- 12. 12
- 14. Own the technology, control the communication.
- 17. Once upon a time, competing voices in the fourth estate kept each other in check.
- 18. 18 1250 1300 1350 1400 1450 1500 1550 1600 1650 1990 1995 2000 2005 2010 Newspapers in daily circulation Source: Pew Research Center’s Project for Excellence in Journalism State of the Media Report
- 19. 19 1250 1300 1350 1400 1450 1500 1550 1600 1650 1990 1995 2000 2005 2010 Newspapers in daily circulation –15% in daily titles –28% in employees
- 20. 20 1250 1300 1350 1400 1450 1500 1550 1600 1650 1990 1995 2000 2005 2010 Newspapers in daily circulation 50MM active daily users (100MM today)
- 21. Does social media democratize publishing? Is this a significant change?
- 22. 22 Meet the new boss, same as the old boss © Yann Pinguet
- 24. 24
- 25. 25
- 27. 27 Champion individual and diverse content creators; amplify insight, not repetition.
- 29. Publishing as technology and distribution… or as the creation of accessible content?
- 31. 31 Champion individual and diverse content creators; amplify insight, not repetition. Evolve from defining publishing as technology and distribution to publishing as the design and analysis of content.
- 32. How do we support democratized publishing in our own work?
- 33. Facilitate quality with proactive guidelines
- 34. Pre-empt misuse with anticipatory information
- 35. 35 Champion individual and diverse content creators; amplify insight, not repetition. Evolve from defining publishing as technology and distribution to publishing as the design and analysis of content. Develop accessible tools to reduce barriers to quality.
- 36. 36 Nicholas Kristof, New York Times, March 18, 2009
- 37. Thank you! Margot Bloomstein @mbloomstein margot@appropriateinc.com slideshare.net/mbloomstein amzn.to/CSatWork All images property of their respective owners or © Margot Bloomstein as noted.