Brochure of the 2008 Butler Group Enterprise Architecture Master class "Bridging the gap between Business Objectives and IT Delivery"

1. Butler Group
a Datamonitor Company
Enterprise
Architecture
Bridging the Gap between Business
Objectives and IT Delivery
A Butler Group Master Class
29 October 2008 • Amsterdam Marriott Hotel
Speakers include: Butler Group’s Research Director and Senior
Analysts, Invited Case-Study Speakers, and Industry Experts.
Benefits of attending
• 100% independent content (industry sponsorship of these events is not permitted).
• Provides access to Butler Group's many years of cross-industry expertise in many major
technology and strategy areas.
• Information sharing between groups is key and our smaller audiences facilitate greater
networking opportunities.
To book your place, email: conferences@butlergroup.com or call: +44 (0) 1482 608 390

2. Event Format
Formal Presentations
Butler Group’s Research Director and Senior Research Analysts present the latest research and analysis on
Enterprise Architecture. This enables you to gain a perspective on how the topic under discussion will impact
your organisation.
Questions & Answers
You have opportunity to comment on and ask questions about the material covered at the end of each
presentation, often leading to lively debate.
Case Studies
We invite carefully selected senior executives from end-user organisations, or independent domain experts, to
share with you their practical experiences in developing the strategy or technology under discussion.
Networking
An important part of the Master Class is the opportunity for you to network with your peers, and to exchange
thoughts and experiences on the topic under discussion. This takes place both during group discussions and on
a one-to-one or one-to-few basis during breaks.
Benefits Key Themes
Building an Enterprise Architecture requires an • Translating business vision into architecture.
understanding of several key technologies and
methods, and so this event has been designed • Structuring Enterprise Architecture teams.
to help delegates with differing roles,
backgrounds, and previous levels of
experience to plan and implement an • The benefits of architectural frameworks.
Enterprise Architecture in their organisations.
• Applying architectural governance.
We strongly recommend that by involving
several people from your organisation in the • The role of Enterprise Architecture in SOA.
event (from both business and IT
backgrounds), you will get a head start in
evolving your IT infrastructure towards an • Making an Enterprise Architecture actionable.
Enterprise Architecture business platform.
• The role of architecture in business
transformation.
• The business case for Enterprise Architecture.
To book your place, email: conferences@butlergroup.com or call: +44 (0) 1482 608 390

3. Agenda – Day One
09:00 – 09:45 Registration
09:45 – 10:30 Translating Business Strategy and Objectives into an Architectural Perspective – Mike Thompson, BPM
Practice Director, Butler Group: This opening session will examine the relationships between business
objectives, IT strategy and Enterprise Architecture, and discuss the engagement that is required to translate
a business vision into an architectural perspective. It will introduce Butler Group’s view of the organisational
structures and processes that are required to undertake this engagement, and show some examples of
organisations that have gained significant benefits from this approach.
10:30 – 11:15 Making the Business and Benefits Case for an Enterprise Architecture Programme – Tim O'Neill, Research
Fellow, Faculty of Engineering and IT, University of Technology, Sydney Australia: This session will look at how
organisations should approach making a business case for Enterprise Architecture, and quantify the potential
and actual benefits. Some organisations have embarked on Enterprise Architecture initiatives purely on the
basis that it is part of the strategic planning process and will augment the future value of other projects, only to
find questions raised on an expenditure that is difficult to link to visible returns. It is therefore important to
structure Enterprise Architecture initiatives in a way that produces measurable outcomes.
11:15 – 11:35 Coffee
11:35 – 12:20 Building and Using an Actionable Enterprise Architecture – Mark Blowers, Enterprise Architectures
Practice Director, Butler Group: It is vital that an Enterprise Architecture does not become an isolated, static
plan that exists solely to be self-fulfilling. Instead, to be successful it must readily be translated into
actionable strategies and capabilities. In this session we will discuss how to approach architecture in a way
that makes it inherently actionable, and how organisations should use this architecture to derive other key
elements such as service delivery, security strategy, risk management, and infrastructure.
12:20 – 13:20 Lunch
13:20 – 14:05 Enterprise Architecture Modelling and Analysis with ArchiMate – Dr. Harmen van den Berg, BiZZdesign:
ArchiMate is an open and independent graphical language for modelling and analysing Enterprise
Architecture, supported by different tool vendors and consulting firms. ArchiMate is maintained within The
ArchiMate Forum of The Open Group. This session explains the language ArchiMate and its use for
modelling and analysing Enterprise Architecture, as well as learning more about the ArchiMate framework
and the concepts and relations for modelling and visualising the business, application, and infrastructure
architectures.
14:05 – 14:50 How to build an Enterprise Architecture Practice? – Martin van den Berg, Architecture Service Line
Manager, Sogeti Nederland B.V.: More and more organisations are creating an Enterprise Architecture
Practice. Building such a practice requires more than just pulling a few smart people together and calling
them Enterprise Architects. When created in the right way Enterprise Architecture must have impact on
decision making and projects. In this session you will learn what an effective Enterprise Architecture
practices constitutes and what you can do to build and further improve such a practice.
14:50 – 15:10 Tea
15:10 – 15:55 The Role of Enterprise Architecture in SOA Initiatives – Mike Thompson, BPM Practice Director, Butler
Group: With Service Oriented Architecture (SOA) gaining increased traction, commonly asked questions are
1) What is the relationship between Enterprise Architecture and SOA? and 2) what role should Enterprise
Architecture play in SOA projects? This session will show how Enterprise Architecture can provide a
powerful framework for SOA, and can support the consistent design and development of services.
15:55 – 16:40 A Reference Architecture (RA) an essential tool for Enterprise Architects (EA): Enabling a Service
Oriented Architecture (SOA) at Amsterdam Airport Schiphol (AAS) via a RA for SOA – Marc Chang Sing
Pang, Enterprise IT Architect, Amsterdam Airport Schiphol: To offer functionality as a Service is one of the
eleven architecture principles EA use to guide IT developments at AAS. At the start of a project, EA describe
the architecture and constraints etc. To make life easier and avoid duplication of work, the EA recently
combined their knowledge on SOA and produced a RA on SOA that makes it easier to create a Project Start
Architecture and reduces costs and risks of projects aimed at developing and implementing services.
To book your place, email: conferences@butlergroup.com or call: +44 (0) 1482 608 390

4. Overview
Today, more than ever, IT organisations are under pressure Enterprise/Technical Architect. By developing a dynamic,
to develop an effective strategy and to deliver services that central repository of accurate information about both the
match the objectives of the enterprise. In order to meet current and future state architecture, organisations are able
these requirements, it is essential that IT management has to successfully exploit that foundation for decision-making
a thorough understanding of what they have got, where the across many different domains. A common repository can
business is headed, and what are the transformation provide value to the strategic planning, IT Governance, and
activities necessary to navigate the change. An operational processes.
architectural approach can offer a useful framework within
which organisations can address the dislocation between The Master Class will provide an understanding of the
the business and IT, improve the quality of planning; and relationship between IT strategy and architecture, along
provide insight into the many complex relationships and with valuable insight into the different aspects of Enterprise
interdependencies found in IT environments. Architecture. In addition, the numerous Enterprise
Architecture frameworks that have been developed to assist
Enterprise Architecture is an important strategic the process will be reviewed: unlike some methods, there
planning technique that can be used by organisations to has been little in the way of ‘natural selection’ that has
communicate and interpret the objectives of the business. seen one or two clear leaders emerging, and organisations
An architectural approach provides the essential blueprints are often unsure as to where to look for guidance.
for the communication, interpretation, and implementation
of value drivers throughout the organisation, and enables For Enterprise Architecture to be effective there has to
the evolution to a service-centric IT environment. be complete buy-in across the entire organisation, with an
Enterprise Architecture has a crucial role to play in understanding of the allocation of the roles and
enabling the understanding of how Service Oriented responsibilities. Whilst the models are important, of equal
Architecture (SOA) impacts the business: organisations significance is the communication between IT project
planning the deployment of a SOA can identify where it teams and other stakeholders. The cultural change that the
makes sense and the best implementation strategy, as well move to Enterprise Architecture requires should also not
as identifying any security issues around SOA operation, be underestimated, nor should the other potential barriers
and assisting with the control and visibility of the services to successful adoption, such as a lack of senior
available. management support and analysis paralysis found in many
approaches of this type. Despite these issues, Enterprise
Reference models enable separate views to be Architecture has a hugely important role to play in strategic
developed, based on a common repository, to address business and IT planning and we strongly believe that
different interests and roles, be that senior management, senior executives in both domains will benefit from a
Chief Architect, Enterprise Architecture Team Manager, or stronger understanding of these methods.
To book your place, email: conferences@butlergroup.com or call: +44 (0) 1482 608 390

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To book your place, email: conferences@butlergroup.com or call: +44 (0) 1482 608 390