The war for UX Ownership is over... and we - UX designers have lost. There are lots of presentations about designing, but very little is said and done about how to incporporate the design process and strategy into an excisting organisation structure.

1. UX Ownership
Magdalena Ostoja-Chyzynska
! http://uxgirl.com @mchyzynska

2. 2
01 What is UX Ownership?
02 Big UX and small ux
03 Structure for shared UX Ownership
04 Best Practises for UX Ownership
05 Sum up
Agenda

3. 3
Founder
Human Tech Art
community
Web Developer
client consulting,
freelance work
"
UX Designer
client consulting,
various agencies
UX Lead
miinto
$
~2008
2011
2012
2016
About me

5. UX Ownership war is over…

6. UX Ownership war is over…
and we have lost

7. What is UX Ownership?

8. the act, state, or right of possessing something.
The ultimate and exclusive right conferred by a lawful claim or title,
and subject to certain restrictions to enjoy, occupy, possess, rent,
sell, use, give away, or even destroy an item of property.
- google
- business dictionary
the state, relation, or fact of being an owner
- merriam-webster dictionary
What is an Ownership?

9. ISO 9241-210What is User Experience?
‘‘a person's perceptions and responses that result
from the use or anticipated use of a product,
system or service’’

10. The effectiveness, efficiency and satisfaction with which specified users achieve
specified goals in particular environments.
effectiveness - the accuracy and completeness with which specified users can
achieve specified goals in particular environments
efficiency - the resources expended in relation to the accuracy and completeness
of goals achieved
satisfaction - the comfort and acceptability of the work system to its users and
other people affected by its use
ISO 9241What is Usability?

11. UX Lead
UI/UX designer
Visual Designer
Marketing Manager
Brand Manager
CEO
Engineer
Product Manager
UX Designer
Who owns the User Experience?

12. Who owns the UX?
No One
UX can’t be Owned
it’s a users perceptive
view of the product

13. Who owns the UX?
No One
UX can’t be Owned
it’s a users perceptive
view of the product

14. Who owns the UX?
No One
UX can’t be Owned
it’s a users perceptive
view of the product

15. Who owns the UX?
No One
UX can’t be Owned
it’s a users perceptive
view of the product

16. in order for the product to succeed and have
great UX
entire product team should share
responsibility for it

17. Big UX and small ux

18. UX

19. UX
UX
%

20. UX
big UX
small UX

22. big UX
small UX

23. big UX
small UX

24. big UX
small UX

25. “Too many companies believe that all they must do is
provide a ‘neat’ technology or some ‘cool’ product or,
sometimes, just good, solid engineering. Nope. All of those
are desirable (and solid engineering is a must), but there
is much more to a successful product than that:
understanding how the product is to be used,
design, engineering, positioning, marketing,
branding—all matter. It requires designing
the Total User Experience”
- Don Norman

26. Structure for shared UX Ownership

27. $
User Experience
&
Product
Management
"
Engineering
& &

28. What could go wrong?

29. $
User Experience
&
Product
Management
"
Engineering
& &

30. ‘’a marketers role is focused on how many
eyeballs are seeing the product, not necessarily if
all those eyeballs are happy’’

31. $
User Experience
&
Product
Management
"
Engineering
& &

32. ,,zgodnie z projektem’’
zyczy pan sobie przesunac
rurke w kuchni teraz, czy moze
kiedy indziej?

33. $
User Experience
&
Product
Management
"
Engineering
& &

35. Best Practises for shared ownership
改善
the kaizen way

36. 02
Talk not after, but before
and during designing.
03
04
01

37. Don’t overuse hand-offs.
03
04
05
02
'

38. Don’t design for yourself.
“Before you can walk a mile in someone else’s
shoes, you must first remove your own.
04
05
06
03

39. Be humble and
always want more.
05
06
07
04

40. Set the guidelines and let
other people follow.
06
07
05

41. One stop shop for UX
suggestions.
07
06

42. Evangelise and one more
time evangelise.
07

43. UX can not be owned
but the ownership for designing positive UX
can and should be shared
Sum Up

44. Trade
UX Ownership
for
UX Leadership

45. Any questions?
ask later? tweet to @mchyzynska
Thank you.