What is an infographic?
How do you create an engaging infographic?
How do you successfully distribute an infographic?
How do you leverage an infographic for a 4-month campaign?
2. Michael
Durwin
Engine
East
Who
am i?
Digital Strategist
Early Adopter
Designer
Boston Social Media Club
Secretary
Creative/UX Director
Google Glass Explorer
Web-Mobile-Print-VideoSocial
Clients:
HBO
Microsoft
GMC
Disney
ESPN
Amazon
ABC
Liberty Mutual
J Jill
Comcast
33. Tip 1
Leverage
A) spread a single bit of content over multiple
content forms: tweets, infographics, images
B) test content effectiveness
C) survey customers about preferred content
format
D) repurpose and repackage assets and data
34. Tip 2
Launch
A)
B)
C)
D)
use credible sources
create a blog post around your infographic
promote with a press release
break into screenshots for Twitter, Instagram,
Facebook, LinkedIn, Pinterest then link back to blog
post
E) schedule multiple SoMe posts
F) no designer to agency? Use visual.ly, Infgr.am,
Piktochart (or call me)
G) submit to StumbleUpon, Delicious, Reddit, or Digg
35. Tip 3
Distribution
submit to infographic aggregators:
dailyinfographic.com
coolinfographics.com
infographicsshowcase.com
submitinfographics.com
infographicsarchive.com
visual.ly
infographicjournal.com
36. Tip 4
Promotion
submit to press release distributors:
PRWeb
1888 Press Release
Online PR News
Cision
Vocus
eRelease
Free Press Releases
PR Fire
BigNews
24-7 Press Release