ClickNY 09 Poke

I’m Tom.

Friday, October 2, 2009

I’m Tom.

madewithcomputers.com • @meat99


I’m from


New York
est 2007
20 peeps


London
est 2001
60 peeps


That sounds awesome!


Rather than show
you the specific work we’ve
done in this entertainment
product space this year,
(I can’t leak them just yet)
I thought we’d explore
some of the concepts that
have inspired our
thinking.


is:
Instead , let’s call th


is:

a gam e desi gner.
Hire


is:

a gam e desi gner.
Hire uture of inf ormation,
ed about the f er stuff I
s I’ve learn
A few thing ertainment—plus—a b unch of oth
...or, our time.
ing and ent inutes of y
advertis
e to eat up a solid 15 m
t hrew in her


is:

a gam e desi gner.
Hire uture of inf ormation,
ed about the f er stuff I
s I’ve learn
A few thing ertainment—plus—a b unch of oth
...or, our time.
ing and ent inutes of y
advertis
e to eat up a solid 15 m
t hrew in her e. tis
g s that adver
art creating useful thin
rt ising and st
...or, Stop c reating adve


madewithcomputers.com • @meat99
People are intrigued by what you DO, not what you SAY.


This is the slide where the video was presented.
Click to watch it on the internets.


Competitive commentary is alive and untapped.


“So-and-so won Facebook...”


Tengaged is a free reality social network built around an eviction game.

It's about social interactions, creating alliances and friendship, but at the same time drama,
betrayals, back-stabbing tension may occur.

In short: Twitter, YouTube comment strings, and Big Brother had a baby.


http://www.tengaged.com


Be playable.


Think of the most interesting thing that’s engaged you in recent history.

Be playable.



Learning tool.



Learning tool. Information delivery system.



Learning tool. Information delivery system. Ad.



Learning tool. Information delivery system. Ad. Piece of Entertainment.



Learning tool. Information delivery system. Ad. Piece of Entertainment.

Chances are the best of them had something common in their dna:
A casual gaming philosophy.


In fact, game-like properties aren’t just changing media.


In fact, game-like properties aren’t just changing media.

They’re changing how you live.


http://www.wired.com/gaming/virtualworlds/commentary/games/2008/08/gamesfrontiers_0811
http://www.neatorama.com/2008/08/11/secret-of-weight-watchers-success-its-an-rpg/
http://danhon.com/2008/03/11/sxsw-2008-jane-mcgonigal-keynote/


“A role-playing game (RPG) is a game in which the participants
assume the roles of virtual characters, while managing an inventory
of resources. Participants determine the actions of their characters
based on their characterization, and the actions succeed or fail
according to a formal system of rules and guidelines. Within the
rules, players have the freedom to improvise; their choices shape the
direction and outcome of the game.

“...successful RPG participants achieve their goals by
observing and working the games system to their
advantage. The more they play, the more they discover
interesting ways to exploit combinations of the rules
that aren’t apparent at first.”


Ad.

“A role-playing game (RPG) is a game in which the participants
assume the roles of virtual characters, while managing an inventory
of resources. Participants determine the actions of their characters
based on their characterization, and the actions succeed or fail
according to a formal system of rules and guidelines. Within the
rules, players have the freedom to improvise; their choices shape the



Ad.

’ll have
nch, I !
d for lu er treat
ar ty sala a dinn
“A role-playing game (RPG) isand a he which theor
a game in
t es f participants
assume the roles ofbreakfas and fri
virtual characters,rwhile managing an inventory
odest readetermineethe actions of their characters
of resources. Participants sy bur
m g
I eat a on rvive a g
Huh . So, if ts to su their characterization, and the actions succeed or fail
based
in
h porules, players have the freedom of rules and guidelines. Within the
according to a formal system
enoug to improvise; their choices shape the



Ad.

’ll have
nch, I !
d for lu er treat
ar ty sala a dinn
“A role-playing game (RPG) isand a he which theor
a game in
t es f participants
assume the roles ofbreakfas and fri
virtual characters,rwhile managing an inventory
odest readetermineethe actions of their characters
of resources. Participants sy bur
m g
I eat a on rvive a g
Hu h . So, if ts to su their characterization, and the actions succeed or fail
based
poin according to a formal system of rules and guidelines. Within the AME.
nough rules, players have the freedom to improvise; their choices THE the G
e rning
shape
direction and outcome ofo be lea
appea r t the game.
would
“...successful ou participants achieve their goals by
Cha rlie! Y RPG
t’s rig ht observing and working the games system to their
Tha advantage. The more they play, the more they discover


http://www.apptism.com/apps/lose-it


ocket.
in your p
enom enon
Puts this ph
L ose It!

http://www.apptism.com/apps/lose-it


“Losing weight became a series of small, intriguing challenges
as opposed to a painful daily grind.”


And a final thought: Stay (small): Simple, Smart and Social.

http://www.madewithcomputers.com/home/2009/8/11/the-art-of-creating-simple-smaller-and-smarter.html


(a websperiment)


“The microsite your campaign deserves”
“POKE, quick-like-a-bunny....”
“Inspired in good faith to add a bit of utility to Snickers”
“Now meet Snckrz - Ah! I get it, Snacklish!”
“Add Mars and Poke to (the) list of counter-cultural branding moments.”


50,000 logos rendered in 4 days


www.pokenewyork.com


ClickNY 09 Poke

Recommandé

Recommandé

Contenu connexe

Dernier

Dernier (20)

En vedette

En vedette (20)

ClickNY 09 Poke