2. New In Store Services
In-App Purchases Connect with Inventory Showrooming on Steroids
Find out of stock item in
another branch
Products in store or
another nearby retailer
Instant price matching
against online & offline
retailers
3. New In Store Services
• Capture of market research data
• Promotions for select products
• Mobile POS
• Offers consumers rewards as
incentives to find products
• Private and instant sales for
mobile app users
• Instant customer service
4. Technologies
Access to a niche group of
consumers: early adopters of
mobile technologies
• Scanning of barcodes on
product packaging
• NFC applications- Near Field
Communication
• Bluetooth
5. Technologies
In store mapping/navigation
via Google Maps/GPS, etc.
• Starts with sections of stores -
in place today
• Aisle 411
• Point Inside
6. Technologies
iBeacon and other location
technologies
• Could kill cash register and NFC
• DecaWave chip ID’s location
within 10 centimeters
7. Technologies
Internet of Things
• Next Generation sensors
needing no batteries
• Powered by capturing
radio signals
9. Bottom Line
Win-Win for consumers and retailers
Less friction in shopping
trip (easier navigation,
save money & time)
Attract more customers,
higher basket $$ potential