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The Last 100 Yards: Why Digital Will 
Save Retail
New In Store Services 
In-App Purchases Connect with Inventory Showrooming on Steroids 
Find out of stock item in 
another branch 
Products in store or 
another nearby retailer 
Instant price matching 
against online & offline 
retailers
New In Store Services 
• Capture of market research data 
• Promotions for select products 
• Mobile POS 
• Offers consumers rewards as 
incentives to find products 
• Private and instant sales for 
mobile app users 
• Instant customer service
Technologies 
Access to a niche group of 
consumers: early adopters of 
mobile technologies 
• Scanning of barcodes on 
product packaging 
• NFC applications- Near Field 
Communication 
• Bluetooth
Technologies 
In store mapping/navigation 
via Google Maps/GPS, etc. 
• Starts with sections of stores - 
in place today 
• Aisle 411 
• Point Inside
Technologies 
iBeacon and other location 
technologies 
• Could kill cash register and NFC 
• DecaWave chip ID’s location 
within 10 centimeters
Technologies 
Internet of Things 
• Next Generation sensors 
needing no batteries 
• Powered by capturing 
radio signals
Technologies 
Smart shopping lists 
• Enriched by 
behavioral overlay
Bottom Line 
Win-Win for consumers and retailers 
Less friction in shopping 
trip (easier navigation, 
save money & time) 
Attract more customers, 
higher basket $$ potential

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The Last 100 Yards: Why Digital Will Save Retail

  • 1. The Last 100 Yards: Why Digital Will Save Retail
  • 2. New In Store Services In-App Purchases Connect with Inventory Showrooming on Steroids Find out of stock item in another branch Products in store or another nearby retailer Instant price matching against online & offline retailers
  • 3. New In Store Services • Capture of market research data • Promotions for select products • Mobile POS • Offers consumers rewards as incentives to find products • Private and instant sales for mobile app users • Instant customer service
  • 4. Technologies Access to a niche group of consumers: early adopters of mobile technologies • Scanning of barcodes on product packaging • NFC applications- Near Field Communication • Bluetooth
  • 5. Technologies In store mapping/navigation via Google Maps/GPS, etc. • Starts with sections of stores - in place today • Aisle 411 • Point Inside
  • 6. Technologies iBeacon and other location technologies • Could kill cash register and NFC • DecaWave chip ID’s location within 10 centimeters
  • 7. Technologies Internet of Things • Next Generation sensors needing no batteries • Powered by capturing radio signals
  • 8. Technologies Smart shopping lists • Enriched by behavioral overlay
  • 9. Bottom Line Win-Win for consumers and retailers Less friction in shopping trip (easier navigation, save money & time) Attract more customers, higher basket $$ potential