Mediasmith Mobile Learning - Mobile Media Summit: May, 2014

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David Smith

By request, Mobile Media learnings as presented at MMS in May of 2014

Marketing

Mediasmith
Mobile
Learnings
Mobile Media
Summit
May 2014

Mobile Explosion
Our mobile efforts have grown 4x over the past two years
We’ve driven:
• Subscriptions
• Downloads
• Leads
• Awareness
• Engagement
• Foot traffic

Mediasmith Mobile Efforts
Just Some of the Recent Learning
Which device targeting
Resonates strongest
with IT purchasers
If Mobile Newsletters
drive more qualified
Leads than Mobile
Display
How Mobile DSP’s
compete with standard
mobile partners
Benefits of true mobile
adserving on tracking
trials
What increases conversion rates?
Breaking out creative messaging with device/OS call-outs
Responsive rich media opportunities to build awareness / promote content
Extend mobile coverage to leading social networks
Non standard and native ads

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Mediasmith Mobile Learning - Mobile Media Summit: May, 2014

1. Mediasmith Mobile Learnings Mobile Media Summit May 2014

2. Mobile Explosion Our mobile efforts have grown 4x over the past two years We’ve driven: • Subscriptions • Downloads • Leads • Awareness • Engagement • Foot traffic

3. Mediasmith Mobile Efforts Just Some of the Recent Learning Which device targeting Resonates strongest with IT purchasers If Mobile Newsletters drive more qualified Leads than Mobile Display How Mobile DSP’s compete with standard mobile partners Benefits of true mobile adserving on tracking trials What increases conversion rates? Breaking out creative messaging with device/OS call-outs Responsive rich media opportunities to build awareness / promote content Extend mobile coverage to leading social networks Non standard and native ads

Notes de l'éditeur

Please describe your Agency’s experience and POV on both Mobile marketing and video. The prevalence of 2nd Screen behavior while watching TV programming behooves marketers to tightly align their search & display advertising to that messaging. This will keep consumers' attention & encourage them to explore your offer further View & click tracking are implemented to ensure visitation/user quality as it relates to retention and ultimately LTV