Rick Hamann, Chief Creative Officer of Onion Inc., will share the secret formula for creating the world's greatest branded content. In addition to overseeing Onion, Inc.’s various properties and creative endeavors, Hamann heads up in-house creative services agency, Onion Labs, which combines the best comedy writers and marketing talent to create advertising content worthy of The Onion name.

1. THE SMARTEST COMEDY AND POP CULTURE ON THE WEB

2. THE ONION’S FOOLPROOF GUIDE
TO BRANDED CONTENT
WELCOME TO

3. HOW TO DESTROY YOUR
EDITORIAL INTEGRITY
FOR THAT SWEET ADVERTISING MONEY
OR

4. ESTABLISHED IN 1765

5. JOURNALISM
PRESENTING THE FINEST
HISTORY HAS EVER SEEN

7. Black Guy Asks Nation For Change
NEWS IN BRIEF • Issue 50•09

8. Tiger Woods Announces Return To Sex
NEWS IN BRIEF • Issue 50•09

9. Study: Dolphins Not So
Intelligent On Land
NEWS Issue 48-14

11. INVENTED BRANDED CONTENT
IN 1900

12. T. Herman Zweibel
EDITOR-IN-CHIEF, 1896-2001
“I may be a news-paper man through and through, but I still have
enough sense in my 146-year-old skull to abandon some silly
centuries-old loyalty to journalistic integrity when there are spacious
coffers to be stocked. May the ox of journalism always be yoked to
the cart of commerce.”

16. BRANDED CONTENT
WORTHY OF THE ONION INC NAME.
WE MAKE

17. “HOW CAN I AVOID DOING SHITTY
BRANDED CONTENT?”

18. LET THE FUNNY PEOPLE BE FUNNY.
#1

20. CRAPPING YOUR PANTS IS A GOOD THING.
#2

22. DON’T MAKE A COMMERCIAL.
#3

24. NO, SERIOUSLY.
DON’T MAKE A GODDAMNED COMMERCIAL.
#4

26. KNOW WHEN TO USE THE GREATEST WORDS
IN THE ENGLISH LANGUAGE:
#5

27. KNOW WHEN TO USE THE GREATEST WORDS
IN THE ENGLISH LANGUAGE:
#5
BROUGHT TO YOU BY

29. BE IN ON THE JOKE.
#6

31. 1. LET THE FUNNY PEOPLE BE FUNNY.
2. CRAPPING YOUR PANTS IS A GOOD THING.
3. DON’T MAKE A COMMERICAL.
4. SERIOUSLY, DON’T MAKE A GODDAMNED COMMERCIAL.
5. KNOW THE VALUE OF “BROUGHT TO YOU BY.”
6. BE IN ON THE JOKE.

32. BRANDED CONTENT
WORTHY OF THE ONION NAME
CONGRATULATIONS. YOU CAN NOW MAKE

33. THANK YOU.

34. LABS
LABS