corporate social network CSN best practices

Corporate Social Networking Mohammed ALAMI Analysis about.me/mohammedalami Octobre 2010

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidentiel

Context and Definition of Social Networking ,[object Object],Confidentiel

Context Confidentiel Web evolution (MIP, 2009) The continued democratizing power of the Web .

Definition of Social Network ,[object Object],[object Object],Confidentiel Social Media Tools

Social Networking Trends ,[object Object],Confidentiel

Social Networking Trends (1/4) Confidentiel Within democratization, Social networking is worldwide phenomenon. ,[object Object],(Nielsen, 2009) ,[object Object]

Social Networking Trends (2/4) Confidentiel What about North America, Age And Seniority ? Seniority Age Source: Social Media Usage Spans Age And Seniority (Nielsen, 2010) . ,[object Object],[object Object],Experts Agree : Gen Y Will Not Grow Out of Social Networking (Nielsen, 2010)

[object Object],[object Object],Social Networking Trends (3/4) Confidentiel What about India and Europe ? (comScore, 2010) (comScore, 2008)

Social Networking Trends (4/4) Confidentiel 2010: Social Software Is an Enterprise Reality (Gartner, 2009) ,[object Object],[object Object],Source: Enterprise and SMB software survey north America and Europe, Q4 2009 Source: Enterprise and SMB software survey north America and Europe, Q4 2009

Best Practices ,[object Object],Confidentiel

Best Practices – Strategy (1/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidentiel

Best Practices – Strategy (2/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidentiel

Best Practices – Implementation ,[object Object],[object Object],[object Object],[object Object],Confidentiel Forrester, 2009

Business Benefits ,[object Object],[object Object],[object Object],Confidentiel

Business Benefits ,[object Object],[object Object],Confidentiel Forrester’s January 2010 Global Social Media Online Survey

Business Benefits ,[object Object],[object Object],Confidentiel McKinsey Global Survey, 2009 Nearly 1,700 executives from around the world, across a range of industries and functional areas, responded to McKinsey Global Survey 2009, specifying the percentage improvement they experienced for each reported benefit across all three benefit classes.

Key Factors for Success Confidentiel

Key Factors for Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidentiel

Performance Indicators Confidentiel

Performance Indicators : Overall Value ,[object Object],[object Object],[object Object],Confidentiel Nielsen Norman Group, 2009

Performance Indicators : Defining Business Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidentiel

Performance Indicators ,[object Object],Confidentiel Example of goals and indicators Goals Objectives Indicators Deepen relationships with colleagues Reach a critical mass of participants ,[object Object],[object Object],[object Object],Encourage interaction among colleagues ,[object Object],[object Object],Increase virtual interactions Strengthen commitment to the content and usefulness of the site ,[object Object],[object Object]

Performance Indicators : Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidentiel

Successful Social Networking Use Cases Confidentiel « In addition to being the year of mobile, it was definitely the year of social networking on the Internet at large. On intranets, this second trend was echoed more strongly than the first. » - Nielsen, 2010

Successful Social Networking Use Cases (1/4) Confidentiel IBM is amongst the leaders in the “next wave” of fan pages / communities (2008 Statistics) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogs

Successful Social Networking Use Cases (2/4) Confidentiel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Successful Social Networking Use Cases (3/4) Confidentiel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*IBS Colin : 2009, Collaborative Intranet ( 22 countries, 1100 employees.)

Successful Social Networking Use Cases (4/4) ,[object Object],Confidentiel ,[object Object],[object Object],[object Object],[object Object]

Recommendations (1/3) Confidentiel ,[object Object],ROI Business Process High High Model of Maturity for Collaborative Intranet Environment - Situation

Recommendations (2/3) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidentiel Gartner 2009 Gartner 2010

Recommendations (3/3) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidentiel

Place aux questions Mohammed ALAMI Maitrise en commerce électronique About.me/mohammedalami Référencement internet www.referencement-site-montreal.com Marketing internet www.marketing-internet-montreal.com

corporate social network CSN best practices

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