How to evolve your OKRs from an IT mindset to a Product mindset.

1. A different mindset
www.leanperformance.com

2. IT Mindset
Vs.
Product Mindset

3. IT Mindset Product Mindset
Exists to service the perceived
needs of "the business."
Exists to service the needs of
the customers.
Requirements gathering Product Discovery
Functional Silos Cross-functional teams
Measured by projects Measured by value
Engineers focus on delivery
Engineers help create
technology-inspired products

4. How to handle the
transition?

5. Engaging
Product
Working
Product
Delivered
Product
Valuable
Product
Business
Goal Maturity Levels
Engineering & Team
Product & UX
Project Management

6. Each level enables the
next

7. Level Goals
Valuable Business
• Revenue
• EBIDTA
• Revenue per
employee
Value obtained by the client:
• ROI
• Benefits
• “Customer Success”
Engaging
Product &
UX
HEART
Framework
• Happiness
• Engagement
• Adoption
• Retention
• Task success
Working
Engineering
& Team
• # of Bugs
• Uptime
• Response Time
• Lead time
• Cycle time
• % Test Coverage
• MTTR
• Spotify Health
Check
• Team Maturity
Delivered
Project
Management
• Schedule
• Budget
• Scope
• Predictability

8. OKR Coach,
Partner @ Lean Performance
Felipe Castro
leanperformance.com
linkedin.com/in/meetfelipe
@meetfelipe