4. @meetfelipe
OKR is a goal setting framework
used in Silicon Valley.
It is a simple system to create
alignment and engagement around
measurable and dynamic goals,
usually reset every quarter.
13. •John Doerr is one of the most successful
venture capitalists of all time, having
invested in Amazon and Google.
•Doerr, who worked at Intel and introduced
Google to OKR, has a simple formula for
setting goals:
John Doerr
15. Doerr’s Goal Formula
I will ____ as measured by ______
A goal has to describe both what you want to
achieve and how you are going to measure its
achievement.
18. Doerr’s Goal Formula
I will (Objective) as measured by (this
set of Key Results)
OKR has two components, the Objective (What we
want to achieve) e a set of Key Results (How will
we know if we are getting there).
19. OKR: Components
2.Key Results: How are we going to measure
our progress?
•2-5 per Objective.
•Quantitative & Mensurable.
1.Objective: An inspirational and memorable
qualitative description of what we want to
achieve.
•Short.
•Fits the team’s culture - Don’t have to be
boring.
20. •Increase Net Promoter Score to 52%.
•Reduce revenue churn to 1%.
•Increase average weekly visits to 3.3 per
active user.
•Increase non paid (organic) traffic to 80%.
•Increase engagement (users that complete a
full profile) to 75%.
Objective: Delight our customers
OKR: Example
Key Results:
22. @meetfelipe
Objectives should be engaging
and fun. They can be
informal, using slangs, jokes,
and even profanity –
whatever fits the company
culture.
28. Focus on the destination,
not on the means to get there.
29. Separate OKRs from activities
•Objective: What we want to achieve.
•Key Results: How are we going to measure
our progress?
•Initiatives: What we are going to do to reach
our objective: projects, tasks, activities…
34. @meetfelipe
Strategy and tactics have
different natural tempos, as
the latter tends to change
much faster. To solve this, OKR
adopts different cadences:
35. Tactical shorter-term OKRs for the teams
High level strategic OKRs for the company
Regular check-ins for follow-through
40. “Moonshots” vs “Roofshots”
•Stretch Goals
•Just beyond the
threshold of what
seems possible.
•Success means
achieving 60-70%
•Goals that are hard
but achievable.
•Success means
achieving 100%
41. “Moonshots” vs “Roofshots”
•Stretch Goals
•Just beyond the
threshold of what
seems possible.
•Success means
achieving 60-70%
•Goals that are hard
but achievable.
•Success means
achieving 100%
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