It is a consumer behavior survey conducted in pune, India to study the attitude of youth towards the nation

1. Consumer Behavior Study of the attitude of youth towards INDIA Kuldeep Kashyap – 07 Piyuesh Modi – 14 Akanchha Sahay – 23 Pavan Swaminathan - 28 Avinash Venugopal - 66 Ashima Lohia – 82 Megha Parmar - 115

8. What comes to your mind when you hear the word India? Women are more family oriented and men are more assertive and possessive towards their country.

9. What evokes patriotism in you? The maximum results of equal views came about war

10. Who influences you the most in forming your opinions about India? Inference: Parents play a major role in influencing the decisions of the youth. However Jungian Personality is more strongly observed in the case of males and not very prominent in females.

11. Where have the youth expressed their opinion about the country? Inference: Men are more information seeking than women. The Need for Cognition Theory can be applied in case of men.

14. Reason to stay abroad Inference: Men are more ambitious when it comes to career .

15. Was your decision to stay in India affected by the recent Global financial turmoil

16. Favorite freedom fighter Males hold a more extremist view than females. Females imply an attitude of compliance.

17. Which Indian has made you proud? Mahatma Gandhi still holds importance, for both the genders alike.

18. What has India done for you? More men than women feel India has not done anything for them – Risk averse, materialistic and goal oriented. Females are more values, beliefs and family oriented.

19. How would you repay India? Women are more clear about how they plan on contributing to India than their male counterparts.

20. What is the biggest weakness of India? The youth as a whole believes that population is the root cause of all problems that India faces today – Biggest impediment to any growth.

21. Which is our National Song?

22. Where do you see India in 2020 Youth today is Optimistic, aspires to be successful, believes in India’s strengths as well as its political system.

23. What do you like about India? Cultural Heritage of India is liked by the youth irrespective of the gender, and this might affect the thought process more as compared to Food or education in India.

24. Lets paint a picture now…

29. Jai Hind