Martin Mehalchin

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As a Partner at Lenati, I lead the relationship with some of the firm’s largest clients and help drive the growth of our Customer Experience Services. I have dedicated my career to working with executives and managers to help them define their strategies and then translate those strategies into results. I am a Brain Trust panel member on Retailwire.com and a sought after seminar leader and speaker at conferences and on webinars. I am a Board member and Chair of the Marketing Committee for the North Cascades Institute. Specialties: Digital Marketing. Content Marketing. Strategic planning, program and project management. Customer experience strategy. Omnichannel commerce. Partner / Channel.

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Activité
À propos

Martin Mehalchin

Présentations

Return On Marketing Investment

Enterprise Project Management

Documents

6 Strategies to Address Price Transparency in Retail

Martin Mehalchin - Bio

J’aime

We Are Social Presents The Social Marketing Mix

Harnessing the full power of social media to drive customer loyalty

PSFK Future of Retail 2015 Report - Summary Presentation

Ditch the Devices: The Art & Science of Connecting with the Always-On Consumer

How to Go from Zero to 60 in Customer Acquisition

Social Media Reruns Are Ratings Gold: The Impact Of Reposting Content On Twitter

No, Really, This is the "Communication Age." What You Need to Do to Get Ready

Jumpstart: The Guide To Growing A Startup With Inbound Marketing

Why Content Marketing Fails

Dreamforce 2012: Addressing the Local Blindspot for Merchants

Everything I needed to know about marketing I learned playing Dungeons and Dragons

Crap. The Content Marketing Deluge.

Today's Consumer & The Paradigm Shift

The Future of Business Models #FutureOf

Keeping Up with Google's Insane Pace of Change

How i doubled distilled's social media following in 12 months

The Art & Science of Building a Great Community

How I got Jeff Bezos to sign my Kindle, and what it means for storytelling and branded content

Bing Webmaster Tools Authority Building Webinar

2013 Seattle Interactive Conference - Web of Things

Customer Journey Mapping

PSFK Future of Retail Report 2012

“Organizational Culture Revolution for the Next Generation, Innovation and the Digital World” - 2012 SIC

Michael paulson-sic-2011

Rand fishkin-sic-2011

Big Picture CRO

Health Care Napkin 2

Health Care Napkin 1

A Social Media Framework for B2B Product Managers and Marketers

Energizing Word of Mouth through Social Media