Kimberley's 10 Minute talk from UX Australia 2014 looked at how we can learn a lot about uncovering deep insights in research interviews by mimicking the techniques of talk show hosts such as Ira Glass, Terry Gross and Jennie Brockie. Kimberley is a senior designer with Meld Studios.

1. UX AUSTRALIA 2014
What I’ve learned about
research interviews
from talk shows
Kimberley Crofts

2. @ktcita
Do research before,
but not too much 1

3. @ktcita
I was in the waiting room looking
at all the bits and pieces, yeah,
I kind of went a little bit haywire
and I thought wow, I was just really
impressed with all the pictures.
“
”

4. @ktcita
I was in the waiting room looking
at all the bits and pieces, yeah,
I kind of went a little bit haywire
and I thought wow, I was just really
impressed with all the pictures.
“
”

5. @ktcita
Clarify, clarify, clarify.
Then clarify again 2

6. I’ve never talked
about the details like
this even in therapy. ”
@ktcita
“

7. @ktcita
3 Listen attentively

8. @ktcita
3 Listen attentively
• Repeat back what they’ve said
• Use the person’s name

9. @ktcita
STRUCTURED QUESTION SIMPLE QUESTIONS
You’ve said parents
have a moral obligation
to create the best
child possible with the
technology available.
What do you mean by
the best child possible?
Julie, you have a child
with down syndrome…
What do you think
about this listening to
this discussion?
Is he your only child?

10. @ktcita
Ask questions
at the right level 4

11. @ktcita
Write up all your
favourite moments 5

12. 1. Do research before, but not too much
2. Clarify, clarify, clarify, then clarify again
3. Listen attentively
4. Ask questions at the right level
5. Write up all your favourite moments
@ktcita

13. @ktcita
Thank you