Speaker notes at: http://bbh-labs.com/skynet-vs-mad-max-battle-for-the-future Intro: Forget the hype surrounding the social web for a moment, what about something a little further out? This talk paints a picture of two possible futures, along the way asking the audience to help decide in 2012 if either has a snowball's chance in hell of becoming a reality. Choose between: 1. Brands and users operate in a future-perfect environment of algorithm-driven, sublime relevance, where no nanobyte of data is wasted. Brands display artificial intelligence - becoming, in effect, self-aware - able to determine without human intervention how best to serve their customers. This leads to a glorious future of zero spam and delightful indolence amongst humanity as AI machines do all the work.. for now. OR 2. Brands and their users seek to fight for discovery and serendipity. Attempting at every juncture to circumvent the algorithmic tramlines laid down for their own good. Co-creating an open web with benevolent, politically neutral technology partners and real-world spaces where tech simply does not penetrate, this is the Wild West, 2050.

1. Skynet vs Mad Max:
Battle for the Future
#sxbattle
SXSW 2012 @bbhlabs | @melex @jeremyet
Image by thire5: flic.kr/p/91PBEg Image by anvil polisher: bit.ly/ynbwCw

8. Skynet vs Mad Max:
Battle for the Future
#sxbattle
Image by thire5: flic.kr/p/91PBEg Image by anvil polisher: bit.ly/ynbwCw

9. CHAOS CONTROL

10. ANARCHY FASCISM

11. ATHEISM RELIGION

12. WEB NATIVE

13. HTML5 FLASH

14. OPEN CLOSED

15. VOTE!
http://xd67.com/sxsw

16. IDENTITY
HUMANITY
REALITY

17. IDENTITY
HUMANITY
REALITY

18. Image by inju : flic.kr/p/4TAcz7

19. Image by sprengben : flic.kr/p/aXP9kt

20. Image by peterme : flic.kr/p/FbFV

21. Image by :

23. Mission Dolores, San Francisco, CA. Source: Thomas Hawk, http://flic.kr/p/4BPZDb

24. Source: DanieVDM http://flic.kr/p/y8Zfu

25. “There is not one you”
Christopher Poole

26. Source: Keeichi Matsuda http://keiichimatsuda.com/augmentedcity.php

28. Weavrs.com, by Philter Phactory

30. IDENTITY
HUMANITY
REALITY

31. Image by nikozz : flic.kr/p/6T4M4F

32. © YouTube

34. Source: brainsley.com - http://bit.ly/wFzb0G

35. GIL-Unversal library interface (Georgia State University)

36. An open API for all that’s best about humanity

37. Groupon meets Pinterest, but without a head office

38. Don’t forget to...
VOTE!
http://xd67.com/sxsw

39. IDENTITY
HUMANITY
REALITY

40. Image by ssoosay : flic.kr/p/ap9bZJ

41. Microsoft Windows Live commercial: http://www.youtube.com/watch?v=mjtqoQE_ezA

42. Image by twenty_questions : flic.kr/p/4SV3XZ

43. Image by thomasleuthard: flic.kr/p/8XQ6Cw

45. Source: Herkie http-/flic.kr/p/8ekoFr

46. Source: bart_ http://flic.kr/p/jWdCb

47. So where does all
this leave brands?

48. * Be useful. Be entertaining. Or be adblocked
* Be a serendipity engine
* Be a filter, an expert
* “Comments are free, facts are sacred”

49. Guardian ‘3 Little Pigs’ commercial:http://www.youtube.com/watch?v=vDGrfhJH1P4

50. * Be useful. Be entertaining. Or be adblocked
* Be a serendipity engine
* Be a filter, an expert.
* “Comments are free, facts are sacred”
* So is choice.

51. And where does all this
leave us?

52. * ‘Change’ is a crapshoot: messy, irregular
* Dystopias sound dramatic, reality is MOR
* Fluid intelligence will beat knowledge
* Mankind. We like to meddle.

53. http://xkcd.com/386/

54. THANK YOU
@melex @jeremyet @bbhlabs
SXSW 2012 | #sxbattle
Image by thire5: flic.kr/p/91PBEg Image by anvil polisher: bit.ly/ynbwCw