2. Is Our Idea Worth Pursuing?
The Idea
How big is the market?
Hypothesis
Value Proposition (Customer Pains and Solution)
Customers
Experiments
Results
6. Market Size Research
(Personal Care Products)
Global
United States
Eco-Friendly $350 Billion
E-commerce
7. Market Size Research
(Personal Care Products)
Global
$160 Billion
United States
Breakdown:
Eco-Friendly Skincare: $24 billion
Make-up: $18 billion
E-commerce
Hair-care: $38 billion
Perfumes: $15 billion
8. Market Size Research
(Personal Care Products)
Global
United States
Eco-Friendly 2011:
E-commerce $5 billion
9. Market Size Research
(Personal Care Products)
Global
United States
2012-2017
Eco-Friendly (Expected Growth):
E-commerce
$8 Billion
10. Market Size Research
(Personal Care Products)
Global 2012:
United States
$9.6 billion
Eco-Friendly (40% jump from 2010, third higher than the
projected growth rate for e-commerce over
E-commerce all)
11. Market Size Research
(Personal Care Products)
Global 2012-2017
United States (Expected Growth):
Eco-Friendly
E-commerce 8.8%
23. Customer Profile
Clarissa Valentine Jennifer
The Online Influencer The Sophisticated Shopper The Multitasking Mom
Age: 13 – 24 Age: 25 - 35 Age: 35 - 50
Occupation: Occupation: Busy Working Occupation: Multi-
Teenager/Student Professional tasking Mom
Income: Allowance from Income: Disposable Income Income: Disposable
affluent parents Pain 2 & 3: Pain 4:
Pain 1: Lack of Overwhelmed by choices Disenchanted with
customization options to Frustrated with cumbersome marketing gimmicks and
express their unique identity beauty sites false labeling
Habits: Spend a lot of time Habits: Make well-informed Habits: Highly involved
consuming and creating decisions based on research from with the community and
content on social networks women’s magazines passionate about safe
products