Best ukrainian brands in 2014

1. UKRBRAND
2014
TOP 100
UKRAINIAN BRANDS

2. The year 2014 caused a lot of changes in Ukraine, not only in political and economical fields, but in brand’s
life too. The many well-known brands was forced to be changed. Some of them lost a lot of markets, some
made the fast jump to growth.
The evaluation of the brand value reflects not only the brand business result in the previous years, but shows
the future brand development expectations too. That’s why some of the brands in the ranking TOP-100 could
seems undervalued or overvalued. That is normal for all the evaluation researches.
The current ranking is the eighth ranking of the TOP Ukrainian brands published by MPP Consulting agency.
We hope that our 9 years researches will help the brand owners to built their brand development strategy
more effective and successful.
The methodology of the brand evaluation is based on the evaluation of activity of the companies brand-
owners, and also takes into account several factors that reflects the market conditions that could influence the
brand, all possible threats and perspectives of development of each industry.
This methodology is based on analysis of factors influencing the market value of the brand such as: the
company's position on market, consumer value of brand, as well as the factors of actual trends for company
and its brands.
Brand value calculation formula: V = Fc * (Iq * Gq * Tq * Cq) * Uid
V – brand value
Fc – composite financial index
Iq – investment index
Gq – geographical index
Tq – technological index
Cq - competitive index
Uid – unique identity index
The brand value includes only the cost of the brand (name), excluding production facilities, infrastructure,
patents, inventions and other tangible or intellectual property.
Created by:
MPP Consulting
Kiev, Ukraine
Phone: +380 44 3614647
http://www.mppconsulting.com.ua
office@mppconsulting.com.ua
* Value of brands in ranking indicated in millions $US
** All rights to brands and trademarks mentioned or referred to in the ranting belong to their respective owners.
About the UkrBrand ranking
| UkrlBrand 2014 | TOP Ukrainian Brands |MPP Consulting

3. MPP Consulting
TOP 100 1 – 20
| UkrlBrand 2014 | TOP Ukrainian Brands |
Logistics87,5Нова пошта20
Household chemistry99Gala19
Drinks103Миргородська18
Drinks108Львівське17
Foods131Олейна16
Confectionary135Корона15
Telecommunications155Life:)14
Alcohol159Хортиця13
Foods167Чумак12
Foods171Торчин11
Alcohol174Хлібний Дар10
Financial services195Приват банк9
Drinks203Чернігівське8
Foods214Наша Ряба7
Telecommunications218Київстар6
Alcohol233Nemiroff5
Confectionary248Roshen4
Drinks270Сандора3
Drinks335Оболонь2
Drinks498Моршинська1
IndustryValue, mln.$Brand

4. MPP Consulting
TOP 100 21 – 40
| UkrlBrand 2014 | TOP Ukrainian Brands |
Milk industy43,4Тульчинка40
Retail43,5Велика Кишеня39
Retail44,9Фора38
Drinks45,0Живчик37
Foods47,2Мівіна36
Retail51,7Сільпо35
Retail52,0Фокстрот34
Oil and fuels52,7WOG33
Drinks52,9Садочок32
Retail55,4Comfy31
HoReCa57,0Козирна карта30
Milk industy58,3Яготинське29
Oil and fuels59,0ОККО28
Foods62,2Верес27
Retail67,5Rozetka.ua26
Alcohol71,0Prime25
Drinks71,2Наш сік24
Confectionary76,0Світоч23
Construction materials78,0Епіцентр22
Retail81,0АТБ21
IndustryValue, mln.$Brand

5. MPP Consulting
TOP 100 41 – 60
| UkrlBrand 2014 | TOP Ukrainian Brands |
Media18,5СТБ60
Foods19,3Ятрань59
Sport20,5ФК Динамо Київ58
Confectionary21,5Конті57
Retail22,1Novus56
Foods22,6Щедро55
Construction materials22,7Нова лінія54
Financial services23,0Дельта банк53
Milk industy23,8Біла лінія52
Drinks23,9Перша приватна броварня51
Retail26,0Алло50
Jewelry26,5Zarina49
Alcohol26,6Marengo48
Milk industy27,0Слов’яночка47
Alcohol28,0Коктебель46
Media31,1Інтер45
Retail31,6Фуршет44
Media38,51+143
Foods39,0Люкс42
Milk industy41,0Галичина41
IndustryValue, mln.$Brand

6. MPP Consulting
TOP 100 61 – 80
| UkrlBrand 2014 | TOP Ukrainian Brands |
Media11,6Новий канал80
Confectionary11,8Любімов79
Drinks12,0Zibert78
Confectionary12,2АВК77
Retail12,7ЕКО Маркет76
Sport13,0ФК Шахтер75
HoReCa13,2Сушия74
Telecommunications13,5Воля73
IT13,9Ukr.net72
Alcohol14,0Medoff71
Retail14,4Космо70
Foods14,8Олком69
Tourism15,8Буковель68
Retail15,9Мобілочка67
Drinks16,2Бердичівське66
Alcohol16,8Массандра65
Media17,0ICTV64
Drinks17,5Росинка63
Alcohol18,0Цельсій62
Foods18,4Гаврилівські курчата61
IndustryValue, mln.$Brand

7. MPP Consulting
TOP 100 81 – 100
| UkrlBrand 2014 | TOP Ukrainian Brands |
Media8,8ТЕТ100
HoReCa8,9Пузата Хата99
Milk industy9,0Клуб Сиру98
Foods9,1Королівський смак97
Drinks9,2Рогань96
IT9,3Aukro.ua95
Chemistry9,4XADO94
Milk industy9,5Білосвіт93
Foods9,6Руна92
Milk industy9,7Ласуня91
Drinks9,9Біола90
Retail10,0Інтертоп89
Financial services10,1Правекс банк88
Milk industy10,2Шостка87
Alcohol10,3Шустов86
Retail10,4Караван85
Insurance10,8Оранта84
Foods10,9Щедрий Дар83
Alcohol11,0Артемівське82
Alcohol11,5Коблево81
IndustryValue, mln.$Brand