The document discusses pitching ideas to investors. It notes that the person pitching is the "pitcher" while the investor is the "catcher". It also discusses biases investors may have when evaluating pitches, such as confirmation bias where they look for details confirming their preexisting views. The document provides tips for pitchers, such as having single-minded passion about their idea while also being transparent. It suggests pitchers should engage investors early to reduce chances of rejection and find aspects of their proposal they are open to input on.

1. Blanche Lim | Jan Lucas Gehlen | Jana Hoeller | Kee Zhen Yue Melvyn |Tan Li Yong

2. ENTREPRENEUR

3. WRITER

4. SALESMAN

5. PICKUP ARTIST

6. We all
have ideas
to sell,
all the
time

8. How Do You Give An

9. •
•
•
•
•

10. CATCHER
•
PITCHER
•
•
•
Person delivering
pitch
The “Seller”
Entrepreneur,
Sales/Mktg Exec etc.
•
Pitch: business /
Entrepreneurial pitch
Person receiving
pitch
• The “Buyer”
Investors, Venture
Capitalists,
Decision-makers

12. What is the
that a VC is investing in?

13. YOU!

14. THE ONE ?

16. 150
30
millisec
minutes

17. Article Review:

18. Problem
Process & Evaluate
Make Decision

21. Problem
Process & Evaluate
Make Decision
Biases

22. Confirmation
Bias
•
•
•

23. 


25. Article Review:

27. showrunner

28. Single-minded Passion
Less slick & polished
Shy & Socially awkward
Artist
Little knowledge of
Implementation
Transparent
Hard to Fake
Genuine

30. Artists invert the differential;
and Neophytes exploit it.

38. Article Review:

45. •
•
•

47. Source: David S. Rose – “How to Pitch to a VC”

52. Confirmation Bias
•
•

53. •
•
•

54. •
–
–

55. • How do I make a positive impression if I don’t
fit into one of the three creative stereotypes?
– Your creative track record speaks for itself
– Otherwise, attempt to match yourself to the type
that you’re most comfortable with

56. • What if I don’t want the catcher’s input into
the development of my idea?
– Just do it!
– Find a part of the proposal that you are willing to
compromise on and invite suggestions
– Engage as early as possible to reduce odds of
rejection