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A Brief Introduction to Netnography
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A Brief Introduction to Netnography
1.
Modern techniques of qualitative
research : Brief Introduction to Netnography Eva Perčič Ljubljana, april 2009
2.
3.
4.
5.
6.
7.
8.
9.
1. History of
netnography is a history of the Internet.
10.
1. History of
netnography is a history of the Internet.
11.
1. History of
netnography is a history of the Internet.
12.
1. History of
netnography is a history of the Internet.
13.
1. History of
netnography is a history of the Internet.
14.
1. History of
netnography is a history of the Internet.
15.
1. History of
netnography is a history of the Internet.
16.
1. History of
netnography is a history of the Internet.
17.
2. Netnography comes
from practice.
18.
2. Netnography comes
from practice.
19.
2. Netnography comes
from practice.
20.
21.
1. Different terminology
- similar approach.
22.
1. Different terminology
- similar approach.
23.
1. Different terminology
- similar approach.
24.
1. Different terminology
- similar approach.
25.
1. Different terminology
- similar approach.
26.
1. Different terminology
- similar approach.
27.
2. Netnography requires
constant reflection (and appropriate modifications if necessary).
28.
2. Netnography requires
constant reflection (and appropriate modifications if necessary).
29.
2. Netnography requires
constant reflection (and appropriate modifications if necessary).
30.
2. Netnography requires
constant reflection (and appropriate modifications if necessary).
31.
2. Netnography requires
constant reflection (and appropriate modifications if necessary).
32.
2. Netnography requires
constant reflection (and appropriate modifications if necessary).
33.
2. Netnography requires
constant reflection (and appropriate modifications if necessary).
34.
3. Key netnographic
dilemma: Staying under cover or not?
35.
3. Key netnographic
dilemma: Staying under cover or not?
36.
3. Key netnographic
dilemma: Staying under cover or not?
37.
3. Key netnographic
dilemma: Staying under cover or not?
38.
3. Key netnographic
dilemma: Staying under cover or not?
39.
3. Key netnographic
dilemma: Staying under cover or not?
40.
41.
1. What are
possible advantages of reduced consumption for consumers?
42.
1. What are
possible advantages of reduced consumption for consumers?
43.
1. What are
possible advantages of reduced consumption for consumers?
44.
1. What are
possible advantages of reduced consumption for consumers?
45.
1. What are
possible advantages of reduced consumption for consumers?
46.
1. What are
possible advantages of reduced consumption for consumers?
47.
1. What are
possible advantages of reduced consumption for consumers?
48.
1. What are
possible advantages of reduced consumption for consumers?
49.
2. The Compact
movement and Netblography
50.
2. The Compact
movement and Netblography
51.
2. The Compact
movement and Netblography
52.
2. The Compact
movement and Netblography
53.
2. The Compact
movement and Netblography
54.
2. The Compact
movement and Netblography
55.
2. The Compact
movement and Netblography
56.
3. The key
findings
57.
3. The key
findings
58.
3. The key
findings
59.
3. The key
findings
60.
3. The key
findings
61.
3. The key
findings
62.
3. The key
findings
63.
DISCUSSION
64.
DISCUSSION
65.
DISCUSSION
66.
DISCUSSION
67.