Memorándum de Entendimiento (MoU) entre Codelco y SQM
Swot Analysis of Apple
1.
2. Founded on April 1, 1976
Incorporated on January 3, 1977.
Fortune magazine named Apple the most
admired company in the world from 2008 to
2012.
world's most valuable brand in the Omnicom
Group's "Best Global Brands" report.
3. • StevenWozniak
dabbled in computer-
design and created
what would become
the Apple I.
• Steve Jobs and
Steven formed a
company which took
off in 1977 with Apple
II
4. Revenues doubled every four months
Average growth rate of 700%.
On December 12, 1980, Apple went public at $22
per share.
Generated more capital than any IPO since Ford
Motor Company in 1956
Made more millionaires (about 300) than any
company in history.
5. Apple entered the
market of consumer
electronics with Mac
OS , Apple retail
stores, ipods, itunes
stores and iphones.
The name of the
company from Apple
computer , inc to
Apple.
6. 408 Retail stores in 14
countries
Apple store and iTunes
Store
ITunes is the world’s
largest music retailer
Top ten of fortune 500
companies
8. Apple designs Macs, the best personal computers in
the world, along with OS X, iLife, iWork and
professional software. Apple leads the digital music
revolution with its iPods and iTunes online store.
Apple has reinvented the mobile phone with its
revolutionary iPhone and App Store,
and is defining the future of mobile media
and computing devices with iPad.
9. Apple is committed to bringing the best
personal computing experience to students,
educators, creative professionals and
consumers around the world through its
innovative hardware, software and Internet
offerings.
10. Simplicity is key to ApplesOrganizational
Structure
Straightforward.
Self-Motivated Individuals
Accountability Strictly Enforced
Swift Decisions
Clear Communication
11. Customer Loyalty
Expanding closed ecosystem
Leading Innovator in Mobile DeviceTechnology
Strong Financial Performance
Brand Reputation
Strong Marketing and AdvertisingTeams.
12. High Price
Incompatibility with different Os
Decreasing Market Share
Patent Infringements
Changes in Managements
Long term Gross margin Decline
13. Emergence of the new provider of application
processors.
Growth of tablet and Smartphone markets.
Obtaining patents through acquisitions.
Damages from patent infringements.
Strong growth of mobile advertising market.
Increasing demand for cloud based services.
14. RapidTechnological Change.
2013Tax Increases.
Rising pay levels for Foxconn workers.
Price pressure from Samsung over key
Components.
Strong Dollar.
Android os .
Competition in online music market.
15. Build specific products of high quality, but
lesser prices .
Increase number of Apple stores.
Continue and intensify the search for
innovative, stylish and useful products in its
existing area of operations.
Make productive use of strong cash reserves