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Who Moved My Brain: Revaluing Time & Attention (2010)
HELLO.
WHO MOVED
                                       MY BRAIN?
                                       REVALUING
                                       TIME & ATTENTION


                                       MERLIN MANN
                                       43FOLDERS.COM


Who Moved My Brain? by Merlin Mann is ©2010 Merlin Mann.
It is licensed for reuse under a Creative Commons BY-NC-ND License.
Based on a work at www.43folders.com.
MIKE
MULEDESIGN.COM
Who Moved My Brain: Revaluing Time & Attention (2010)
Who Moved My Brain: Revaluing Time & Attention (2010)
http://flic.kr/p/3u3hFj
Who Moved My Brain: Revaluing Time & Attention (2010)
YOU ARE A
 BIG
BARGAIN.
YEAH.
BUT, WHY?
KNOWLEDGE WORK
   IS MOSTLY

IN YOUR HEAD
      &
  INVISIBLE
KNOWLEDGE
WHUH, NOW?
Who Moved My Brain: Revaluing Time & Attention (2010)
BLACK BOX CAREER
{}
 specs
meetings
 email
 pizza
  etc.
           (thing you do)


               plop!



            Flawless
              Work        jo b!
                    re at
                  G
REMEMBER
RICHARD
SCARRY?
Copyright © Random House, Inc.
Copyright © Random House, Inc.
Copyright © Random House, Inc.
Copyright © Random House, Inc.
Copyright © Random House, Inc.
(A DRAMATIZATION)
Who Moved My Brain: Revaluing Time & Attention (2010)
Who Moved My Brain: Revaluing Time & Attention (2010)
EXHIBIT A




                           6
      BERRY WATSON, CA. 197
GRANDPA’S JOB




1933   1940   1950   1960   1966
Boss




           Grandpa



Deadbeat    Deadbeat   Deadbeat
Other
                Main               Boss
                Boss

                                               Old Boss
   HR                                       with Questions
Committee

                                               Primary
                             You                Team
Secondary
  Team

                                            Sr. Engineer
Programming                                Who Hates You
   Partner


            That Marketing             Tech
               Person                Committee
Who Moved My Brain: Revaluing Time & Attention (2010)
OPPORTUNITY COST
∞
SELFISH?

HARD-LY.
FINITE TIME,
FINITE ATTENTION




Concept: Joel Spolsky / JoelOnSoftware.com
SO?
Who Moved My Brain: Revaluing Time & Attention (2010)
FIVE PATTERNS
(THINGS THAT TEND TO WORK)
FIVE PATTERNS
1 Identify Leaks
2 Govern Access
3 Minimize Notifications
4 Work in Dashes
5 Renegotiate
IDENTIFY LEAKS
GOVERN ACCESS
WHO GETS ACCESS   NOW?
MINIMIZE
NOTIFICATIONS
Who Moved My Brain: Revaluing Time & Attention (2010)
“DING!”
WORK IN
DASHES
Who Moved My Brain: Revaluing Time & Attention (2010)
Who Moved My Brain: Revaluing Time & Attention (2010)
TRAINING:
10/50 DASH
10 min Collect & Process
50 min Work
10 min Collect & Process
Etc...
RENEGOTIATE
QUALIFYING
“YES”
QUALIFYING
“YES”
       • Kinda
       • Maybe
       • Later
       • A Little
FIVE PATTERNS
1 Identify Leaks
2 Govern Access
3 Minimize Notifications
4 Work in Dashes
5 Renegotiate
Who Moved My Brain: Revaluing Time & Attention (2010)
HERE’S YOU:
OK, GENIUS,
SO, WHO DID
MOVE MY BRAIN?
HERE’S ME:
ANYONE WHOM
YOU’VE LET
MOVE YOUR BRAIN.
BE A DAD
THANKS.
(NOW, YOU.)
REALLY. THANKS.
WHO MOVED
                                       MY BRAIN?
                                       REVALUING
                                       TIME & ATTENTION


                                       MERLIN MANN
                                       43FOLDERS.COM


Who Moved My Brain? by Merlin Mann is ©2010 Merlin Mann.
It is licensed for reuse under a Creative Commons BY-NC-ND License.
Based on a work at www.43folders.com.

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Who Moved My Brain: Revaluing Time & Attention (2010)