In this talk, Danny Bluestone talks about levers he used during the COVID-19 pandemic to grow Cyber-Duck by 53% and hire over 35 staff. The core pillars are: Stability, Growth and Togetherness.

1. Danny Bluestone, Founder & CEO / Cyber-Duck
SCALING OUR DIGITAL AGENCY SERVICES
DURING COVID

2. 1. Intro
2. Preparation
3. Before the crisis
4. ‘Lucky’ digital
5. Learning from history
6. Our mantra
• Stability
• Growth
• Togetherness
7. Conclusion
TODAY

3. HELLO. I AM DANNY.

5. Together, we transform digital
For over 15 years, we've delivered impactful change for our clients' complex
websites, and digital strategies. We combine solid strategic planning with content,
UX and Lead generation tactics to deliver exceptional experiences, every time.
RESEARCH
& STRATEGY
UX & SERVICE
DESIGN
TECHNOLOGY
IMPLEMENTATION
DIGITAL
OPTIMISATION

9. Our process ensures high standards
27001
Information Security Management
Quality Management System
9241
Human-Centred
Design

10. WHY WE ARE WHERE WE ARE
No one could have predicted this ‘Black Swan’ event. We are
blinded by the day to day, our monthly pay-check, factual
knowledge and history.
INFORMATION IS BAD FOR KNOWLEDGE*
* Nassim Taleb, The Black Swann
@danny_bluestone @cyberduck_uk

11. Thinking like data scientists and weighing risks, we adapted
quickly closing our o

18. fi
ce-hierarchies/
COMMUNICATION - TOGETHERNESS
@danny_bluestone @cyberduck_uk
ENCOURAGING A NEW TYPE OF MANAGER

19. COMMUNICATION - TOGETHERNESS
@danny_bluestone @cyberduck_uk
A COMMITMENT TO THE TEAM’S MENTAL
WELL BEING WITH DR ANNA ABRAMOWSKI

20. COMMUNICATION - TOGETHERNESS
@danny_bluestone @cyberduck_uk
GAMING NIGHTS WITH THE TEAM

21. COMMUNICATION - TOGETHERNESS
@danny_bluestone @cyberduck_uk
WEEKLY YOGA SESSIONS

22. CONCLUSION

23. CONCLUSION
1. Live every day in business as if its your ‘last’, be ready for the next white swan or black swan.