A Marketing Refresher. Sometimes you just need to go right back to basics to understand what it is that you are trying to achieve. This series of slides is straight from the Services marketing handouts but worth it's weight in gold if read from time to time!

2. WHAT DOES METAMORPH DO?
“We increase the performance of People, Plant and Process”
“We develop Business Sustainability through Innovation”
“We Build Collaborative Networks of Leaders and Champions”
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3. OUR GUIDING PRINCIPLES
★ Cross-Disciplinary - Approach to Problem Solving. Mix of Academic Principles, Practical Application & Psychology.
★ Implementation - We know that real value is not in the idea - it’s in it’s successful Implementation.
★ People - We work within organisations to develop Champions and Leaders. To continue while we are not around
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4. OUR VIEW OF THE BUSINESS WORLD
“The Ultimate Business Goal in Today’s
Text
Business Landscape is Sustainability”
ENTREPRENEURSHIP
The Tools
The Skills
How do we get here?
July 18, 2013
INNOVATION
The Goal
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SUSTAINABILITY
This is the vehicle to get
us there
These are the skills we
need to do it
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A

5. A REFRESHER - WHAT IS “MARKETING”
▪Many
people
think
marketing
is
telling
people
all
about
a
company
through
advertising.
▪Marketing
is
much,
much
more
than
simply
“advertising”
and
“sales”.
July 18, 2013
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Everyday Hero
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5
A

6. A REFRESHER - WHAT IS “MARKETING”
▪Many
people
think
marketing
is
telling
people
all
about
a
company
through
advertising.
▪Marketing
is
much,
much
more
than
simply
“advertising”
and
“sales”.
July 18, 2013
metamorphbiz
Everyday Hero
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6
A

7. WHAT IS “MARKETING”
▪Marketing
is...
•Marketing
at
McDonald's
is
creating
enjoyable
experiences
for
every
customer
who
visits
a
McDonald's
restaurant.
•Marketing
is
talking
with
customers
to
find
out
what
McDonald's
can
do
for
them.
•Marketing
is
building
relationships
with
people
in
the
communities
in
which
we
operate.
•Marketing
is
providing
value
to
customers
both
in
the
food
and
experiences
they
have
every
time
they
visit
McDonald's.
•Marketing
is
building
sales
and
profitability
for
all
McDonald's
restaurants.
•Marketing
is
enhancing
our
key
areas
of
Quality,
Service,
Cleanliness
and
Value.
Source:
http://www.mcdonalds.com.au
(Accessed
21-­‐05-­‐2001)
July 18, 2013
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A

8. WHAT IS “MARKETING”
▪“A
social
and
managerial
process
by
which
individuals
and
groups
obtain
what
they
need
and
want
through
creating
and
exchanging
products
and
value
with
others.”
Philip
Kotler
July 18, 2013
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A

9. WHAT IS “MARKETING”
▪“Marketing
is
the
frontline
business
function
that:
▪Identifies
customer
needs
and
wants;
▪Determines
which
target
markets
the
organisation
can
serve
best;
and
▪Designs
appropriate
products,
services
and
programs
to
serve
these
markets.”
Philip
Kotler
July 18, 2013
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A

10. WHAT IS “MARKETING”
▪In
reality,
Marketing
is
more
than
a
business
function—it’s
THE
business
philosophy—the
customer
comes
first
and
you
build
the
firm
accordingly
▪Some
would
argue
that
employees
are
even
more
important
than
customers—perhaps
the
best
approach
is
to
have
customers
and
employees
at
the
centre
of
the
business.
July 18, 2013
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11. THE MARKETING MIX
▪Traditionally
4
Ps:
▪Product
▪Price
▪Place
(distribution)
▪Promotion
July 18, 2013
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12. MORE INFO? GOOGLE: METAMORPH BUSINESS
July 18, 2013
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13. LETS BE FRIENDS!
START A CONVERSATION
+MetabizAu
metamorph-business-pty-ltd-
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youtube.com/
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#metamorphbiz
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July 18, 2013
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www.yourcompany.com
1300 916 082