ShareSquare is a platform for connecting offline audiences with the bands and brands they love, through immediate calls-to-action and rich engagement on the mobile web, with real-time analytics. Currently focused on enhancing physical and out-of-home promotions in music & entertainment, ShareSquare bridges the offline world with the mobile web. Using the self-serve CMS, artists and advertisers alike can now enhance physical collateral with a ShareSquare QR Code corresponding to a custom HTML5 mobile web app. This now makes the fan’s point of passion actionable: a concert poster, sticker, album cover, merch tag (and more) becomes a rich point of discovery. The fan can immediately experience a music video, download tracks, join mailing lists, easily connect on social networks, win prizes, and even make purchases. Real-time engagement and geo-location analytics allow the ShareSquare creator to update and optimize their campaigns on the fly.

1. http://getsharesquare.com - @ShareSquare Take Your Mobile Marketing to the Streets

3. Overview

6. Exploding Interest in “QR Codes” as Tracked by Google Trends – ~10X baseline (relative basis)

7. Source: MGH (http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/) Consumer Recall Top of Mind (~70%)

8. Reflected by 600% Growth in Scanning Behavior; And Adoption is Settling into Mainstream Consumers Change YoY in Scans per Minute (Jul ‘11) 25-44 Yrs >50% of Activity (Jul ‘11) Source: ScanLife (Jul ‘11) 10/min 60/min Source: ScanLife (Jul ‘11)

16. Experience ShareSquare Right Now for Yourself Use ANY mobile barcode scanning application to scan this code right off the screen. If you don ’t have one yet, we recommend our partner: ShopSavvy .

17. Parting Thoughts

19. 2011 Comic Con Campaign >60% Conversion

21. Appendix

22. Example Use Cases > SXSW Placements Nearly 100 artists at SXSW 2011 used ShareSquare, and the applications were limited only by their creativity. Download Cards T-Shirts Posters, Flyers, Stickers

23. Example Use Case > DipDive Tour Bus (Daedelus, Schlomo & Tokimonsta) Toured 33 cities, die-hard fans could track it down to scan for a chance to Instant Win a VIP meet-and-greet.

24. Example Use Case > Mitchell Musso Nationwide Campaign Appeared on the packaging of 10k albums and 2.5k posters for Disney artist Mitchel Musso ’s Nov 22 nd release “Brainstorm”. Scan to watch the music video, download mp3 in exchange for email address, and purchase an exclusive album package set.

25. Example Use Case > Cypress Hill 4/20 Backstage Promo Find the QR code for a chance to Instant Win backstage passes to exclusive 4/20 Cypress Hill concerts. Also the officially the first QR code to appear on the end of a blunt.

30. Repent and Believe! “ Social Tipping Point” in U.S.A. Approacheth