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Today’s Agenda

           Optimize Financial Processes and Systems
               for Better Business Performance




            Kelly Battles                                   Paul Hamerman
                CFO                                       VP, Principal Analyst
         Host Analytics, Inc.                            Forrester Research Inc.



                  © Host Analytics, Inc. 2010 Company Confidential
AGENDA
•   Welcome & Introduction (10 minutes)
•   Featured Speaker (35 minutes)
         Paul Hamerman, VP Principal Analyst, Forrester Research Inc.
•   Q&A (15 minutes)

Register! Three Part Webinar Series
Part I: TODAY - April 26, 2012 at 10:00PT
          Optimize Financial Processes and Systems for Better
          Business Performance
Part II: May 29, 2012 at 11:00PT
          Unlocking the Value of Dynamic Financial Planning
Part III: June 14, 2012 at 10:00PT
          Financial Consolidation & Reporting: Optimization Across the Enterprise




                                                                                2
                         © Host Analytics, Inc. 2010 Company Confidential
Host Analytics at a Glance
The Only Complete and Integrated Corporate Performance Management (CPM) Suite in the Cloud

• Integrated CPM Suite          •   Cloud/SaaS Delivery Model                     • World-class support and
   Budgeting                        Low Total Cost of                             services
   Consolidations                    Ownership                                   • Most innovative products e.g.
   Dashboards & Scorecards          Fast time to value/ ROI                        Executive Report Manager
                                     Simpler implementations                        Decision Hub
   Internal & External Reporting
   SEC Compliance




                               © Host Analytics, Inc. 2010 Company Confidential
FEATURED SPEAKER


                               Paul Hamerman
                               VP Principal Analyst
                               Forrester Research Inc.




             © Host Analytics, Inc. 2010 Company Confidential
Optimize Financial Processes And Systems
For Better Business Performance

Paul Hamerman, Vice President and Principal Analyst, Forrester
Research


April 26, 2012




5   © 2009 Forrester Research, Inc. Reproduction Prohibited
      2011
Agenda


Trends and challenges in financial management
  processes and technology
Aligning financial processes and information across time
   dimensions to optimize business value

Best practices in achieving better business performance

Technology’s role in optimizing financial business processes


Recommendations




6   © 2011 Forrester Research, Inc. Reproduction Prohibited
Technology enables finance professionals to
    improve efficiency, controls, and compliance
    throughout the entire lifecycle of financial
    processes.




7   © 2011 Forrester Research, Inc. Reproduction Prohibited
Financial business process challenges

     Fragmented and inflexible transactional systems
     Lengthy process to close the books
         – Complex procedures and batch interfaces

     Increasing compliance burdens (e.g., SOX, XBRL, IFRS)
     An unstable and dynamic global economy complicates planning
      and forecasting efforts
     Labor-intensive efforts to assemble external financial reporting and
      regulatory filings
     Giving senior executives relevant information on financial and
      business performance at the right time



8    © 2011 Forrester Research, Inc. Reproduction Prohibited
Key trends for 2012:
Financial management systems
     Budgeting and forecasting remain top business
      priorities, due to economic instability
     Closing to report to file is seeing more investment as an
      end-to-end process solution
     SaaS financial solution adoption will grow rapidly
     Flexibility, usability, and mobility drive technology
      selection more than functional requirements
     Regulatory compliance drives continued investment in
      financial systems




9    © 2011 Forrester Research, Inc. Reproduction Prohibited
Financial applications’ investment plans for 2012: There is
an uptick in activity over 2011

                                       Don't know                  2%
                                                                   2%

            Expanding or upgrading                                              25%
                                                                               22%

      Implemented, not expanding                                                      39%
                                                                                            48%
 Planning to implement within 1                                      8%
              year                                                  6%                            2012
                                                                                                  2011
 Planning to implement > 1 year                                      8%
                                                                     7%

                    Interested, no plans                             8%
                                                                     7%

                                 Not interested                          10%
                                                                        8%

                                                                 0% 10% 20% 30% 40% 50% 60%

 10    © 2011 Forrester Research, Inc. Reproduction Prohibited
Financial process checklist:
    Do you have…

A flexible accounting platform that supports automation of financial
business processes?
A mechanism in place to continuously track and report progress against
defined business goals?
A planning process that supports continuous review and updating of
budgets and forecasts?
A concise set of key performance indicators (KPIs) at the business unit
level that correlate to process outcomes?
A commitment to continuous improvement of business performance and
business process efficiency?
Technology to deliver integrated planning, accounting and performance
processes in the context of time dimensions (past, present, future)?


   11   © 2011 Forrester Research, Inc. Reproduction Prohibited
Agenda


 Trends and challenges in financial management processes
   and technology
 Aligning financial processes and information across
   time dimensions to optimize business value

 Best practices in achieving better business performance

 Technology’s role in optimizing financial business processes


 Recommendations




12   © 2011 Forrester Research, Inc. Reproduction Prohibited
 The Financial Process Life Cycle (FPLC)


         ► The continuum of integrated financial
           management activities, spanning planning,
           management, reporting, and control
         ► A concept to help to understand the
           relationship among key financial
           management processes and to move these
           processes toward best practices




13   © 2011 Forrester Research, Inc. Reproduction Prohibited
The Financial Process Life Cycle (FPLC)




 August 2011 “Align Financial Processes And Systems For Better Business Value And Compliance”
 14   © 2011 Forrester Research, Inc. Reproduction Prohibited
Financial Process Strategies Must Integrate Across Time
Dimensions




     August 2011 “Align Financial Processes And Systems For Better Business Value And Compliance”

15   © 2011 Forrester Research, Inc. Reproduction Prohibited
The time value of process measurement: information value
erodes at various rates




     August 2011 “Align Financial Processes And Systems For Better Business Value And Compliance”

16      © 2011 Forrester Research, Inc. Reproduction Prohibited
Report and comply                                                                   Past

     Challenges                                                    Best practices
      Batch-oriented interfaces                                    Single instance, global
      Disparate systems                                             accounting system
      Complex accounting rules                                     Automated processes and
                                                                     integration
      Time to close the books
                                                                    Cloud-based software
      Regulatory and internal
       filing deadlines                                             Accelerated closing and
                                                                     reporting cycles
      Internal controls and data
       integrity                                                    Automated reconciliations
                                                                     and controls
      International operations




17       © 2011 Forrester Research, Inc. Reproduction Prohibited
Measure and respond                                                            Present

 Issues                                                        Best practices
  Cultural resistance to                                       Performance management
   change                                                        culture
  What to measure?                                             Results-driven processes
  Accountability for results                                   Key performance indicators
  Timeliness of information                                     and dashboards

  Fragmented systems and                                       Real-time information
   data                                                         Visibility into results
                                                                 anytime, from anywhere


18   © 2011 Forrester Research, Inc. Reproduction Prohibited
Plan and predict                                                                Future

 Issues                                                        Best practices
  Business and market
   volatility makes forecasting                                 Collaborative forecasting
   difficult                                                     across business functions
  The budget process is a                                      Continuous planning
   time-consuming process
  Spreadsheets are too often                                   Reduced budgeting
   the solution to system gaps                                   emphasis and effort
  Plans and budgets are not                                    Spreadsheets are within the
   clearly linked to business
   strategies                                                    planning app
                                                                Link plans to strategies,
                                                                 measurements and actuals

19   © 2011 Forrester Research, Inc. Reproduction Prohibited
Agenda


 Trends and challenges in financial management processes
   and technology
 Aligning financial processes and information across time
    dimensions to optimize business value

 Best practices in achieving better business performance

 Technology’s role in optimizing financial business processes


 Recommendations




20   © 2011 Forrester Research, Inc. Reproduction Prohibited
How’s business? Not a simple question!

     Performance information should answer the following key
      questions:
      Which performance measures represent the true health of
       our business?
      How are we doing now relative to the goals, objectives, and
       plans set forth in our corporate strategy?
      How are we doing now relative to our achievements and
       measures in prior periods?
      How are we doing now relative to our peers and competitors?
      Why do our performance results differ from what we
       expected?
      What are we going to do, in terms of corrective actions and
       alternative strategies to improve our performance results?


21    © 2011 Forrester Research, Inc. Reproduction Prohibited
What are “good” key performance indicators (KPIs)?

      Relevant: meaningful, few in number and in the right
       business context
      Accountable: assigned to specific individuals, backed by
       rewards
      Aligned: linked to corporate strategies and rewards
      Easy to use and understand: based on a formula that is
       comprehensible and enhanced with visual cues and graphs
      Actionable: triggers a process or event to determine the
       cause and correct the problem
      Accurate and timely: based on reliable data and delivered
       in the appropriate time frame
      Predictive: focus on leading indicators to anticipate business
       outcomes


22    © 2011 Forrester Research, Inc. Reproduction Prohibited
Drive information time value based on business needs

  How frequently will decision-makers look at the performance
   measures?
  What are the process transaction volumes, cycle times, and
   frequency rates?
  Do you have the technology to plumb the performance information
   at high rates of frequency? Or is the cost too high in terms of
   effort?
  How perishable is the information?




                Real-time                               Daily   Weekly   Monthly
23   © 2011 Forrester Research, Inc. Reproduction Prohibited
Agenda


 Trends and challenges in financial management processes
   and technology
 Aligning financial processes and information across time
    dimensions to optimize business value

 Best practices in achieving better business performance

 Technology’s role in optimizing financial business
   processes

 Recommendations




24   © 2011 Forrester Research, Inc. Reproduction Prohibited
Technologies driving innovation in financial
 processes


  Cloud/SaaS
  Business-driven flexibility
  Big Data platforms
  Mobile apps and tablets
  Interactive usability
  Web services integration
  Collaboration tools (e.g., social)




25   © 2011 Forrester Research, Inc. Reproduction Prohibited
SaaS Buyers Cite Cost, Speed, And Better User Satisfaction
As Drivers For Adoption




        May 2011 “The SaaS Market Hits Mainstream: Adoption Highlights 2011”

26   © 2011 Forrester Research, Inc. Reproduction Prohibited
Financial systems in the cloud – benefits


  Business people manage the system, including processes, business
   rules, and reporting structures
       –      Business flexibility improves

  Systems are upgraded and updated regularly – reduced obsolescence
  Less dependence on internal IT for systems support

  Transparent cost of ownership via subscription model
  Modern integration technology allows more frequent updates and better
   connections to internal and external stakeholders
  Business insight delivered quickly and in context




27   © 2011 Forrester Research, Inc. Reproduction Prohibited
Agenda


 Trends and challenges in financial management processes
   and technology
 Aligning financial processes and information across time
    dimensions to optimize business value

 Best practices in achieving better business performance

 Technology’s role in optimizing financial business processes


 Recommendations




28   © 2011 Forrester Research, Inc. Reproduction Prohibited
Finance adds value in 3 key areas…
   but struggles with processes and data
                    Executive Team




           Consolidated view of cause and                                                                   Consolidated view of
                                                                     Driving overall success of
         effects between individual functions
        and how they impact financial results
                                                                             business                   3   impact on business
                                                                                                                objectives




Human Resources              Sales                                       Manufacturing    Research &
                                                                                          Development
          Measuring business performance
                                                                        Effective operational               Productivity and
               Managing resources
           Forecasting future outcomes
                                                                             execution                  2     operational
                                                                                                                insight
                                                     Finance




             Capital planning, budgeting
                                                                                                            System integration,
          Accounting and financial reporting
          Treasury and cash management
                                                                 Cost reduction and efficiency          1    automation, and
               Risk and compliance                                                                          process efficiency
   29      © 2011 Forrester Research, Inc. Reproduction Prohibited
Recommendations

      Assess the health of your financial systems and
       processes.
      Modernize your systems via cloud and mobile solutions.
      Integrate processes to improve information value across
       time dimensions.
      Put a framework in place for performance measurement
       and results accountability.




30    © 2011 Forrester Research, Inc. Reproduction Prohibited

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Optimize Financial Processes and Systems for Better Business Performance

  • 1. Today’s Agenda Optimize Financial Processes and Systems for Better Business Performance Kelly Battles Paul Hamerman CFO VP, Principal Analyst Host Analytics, Inc. Forrester Research Inc. © Host Analytics, Inc. 2010 Company Confidential
  • 2. AGENDA • Welcome & Introduction (10 minutes) • Featured Speaker (35 minutes) Paul Hamerman, VP Principal Analyst, Forrester Research Inc. • Q&A (15 minutes) Register! Three Part Webinar Series Part I: TODAY - April 26, 2012 at 10:00PT Optimize Financial Processes and Systems for Better Business Performance Part II: May 29, 2012 at 11:00PT Unlocking the Value of Dynamic Financial Planning Part III: June 14, 2012 at 10:00PT Financial Consolidation & Reporting: Optimization Across the Enterprise 2 © Host Analytics, Inc. 2010 Company Confidential
  • 3. Host Analytics at a Glance The Only Complete and Integrated Corporate Performance Management (CPM) Suite in the Cloud • Integrated CPM Suite • Cloud/SaaS Delivery Model • World-class support and  Budgeting  Low Total Cost of services  Consolidations Ownership • Most innovative products e.g.  Dashboards & Scorecards  Fast time to value/ ROI  Executive Report Manager  Simpler implementations  Decision Hub  Internal & External Reporting  SEC Compliance © Host Analytics, Inc. 2010 Company Confidential
  • 4. FEATURED SPEAKER Paul Hamerman VP Principal Analyst Forrester Research Inc. © Host Analytics, Inc. 2010 Company Confidential
  • 5. Optimize Financial Processes And Systems For Better Business Performance Paul Hamerman, Vice President and Principal Analyst, Forrester Research April 26, 2012 5 © 2009 Forrester Research, Inc. Reproduction Prohibited 2011
  • 6. Agenda Trends and challenges in financial management processes and technology Aligning financial processes and information across time dimensions to optimize business value Best practices in achieving better business performance Technology’s role in optimizing financial business processes Recommendations 6 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 7. Technology enables finance professionals to improve efficiency, controls, and compliance throughout the entire lifecycle of financial processes. 7 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 8. Financial business process challenges  Fragmented and inflexible transactional systems  Lengthy process to close the books – Complex procedures and batch interfaces  Increasing compliance burdens (e.g., SOX, XBRL, IFRS)  An unstable and dynamic global economy complicates planning and forecasting efforts  Labor-intensive efforts to assemble external financial reporting and regulatory filings  Giving senior executives relevant information on financial and business performance at the right time 8 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 9. Key trends for 2012: Financial management systems  Budgeting and forecasting remain top business priorities, due to economic instability  Closing to report to file is seeing more investment as an end-to-end process solution  SaaS financial solution adoption will grow rapidly  Flexibility, usability, and mobility drive technology selection more than functional requirements  Regulatory compliance drives continued investment in financial systems 9 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 10. Financial applications’ investment plans for 2012: There is an uptick in activity over 2011 Don't know 2% 2% Expanding or upgrading 25% 22% Implemented, not expanding 39% 48% Planning to implement within 1 8% year 6% 2012 2011 Planning to implement > 1 year 8% 7% Interested, no plans 8% 7% Not interested 10% 8% 0% 10% 20% 30% 40% 50% 60% 10 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 11. Financial process checklist: Do you have… A flexible accounting platform that supports automation of financial business processes? A mechanism in place to continuously track and report progress against defined business goals? A planning process that supports continuous review and updating of budgets and forecasts? A concise set of key performance indicators (KPIs) at the business unit level that correlate to process outcomes? A commitment to continuous improvement of business performance and business process efficiency? Technology to deliver integrated planning, accounting and performance processes in the context of time dimensions (past, present, future)? 11 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 12. Agenda Trends and challenges in financial management processes and technology Aligning financial processes and information across time dimensions to optimize business value Best practices in achieving better business performance Technology’s role in optimizing financial business processes Recommendations 12 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 13.  The Financial Process Life Cycle (FPLC) ► The continuum of integrated financial management activities, spanning planning, management, reporting, and control ► A concept to help to understand the relationship among key financial management processes and to move these processes toward best practices 13 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 14. The Financial Process Life Cycle (FPLC) August 2011 “Align Financial Processes And Systems For Better Business Value And Compliance” 14 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 15. Financial Process Strategies Must Integrate Across Time Dimensions August 2011 “Align Financial Processes And Systems For Better Business Value And Compliance” 15 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 16. The time value of process measurement: information value erodes at various rates August 2011 “Align Financial Processes And Systems For Better Business Value And Compliance” 16 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 17. Report and comply Past Challenges Best practices  Batch-oriented interfaces  Single instance, global  Disparate systems accounting system  Complex accounting rules  Automated processes and integration  Time to close the books  Cloud-based software  Regulatory and internal filing deadlines  Accelerated closing and reporting cycles  Internal controls and data integrity  Automated reconciliations and controls  International operations 17 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 18. Measure and respond Present Issues Best practices  Cultural resistance to  Performance management change culture  What to measure?  Results-driven processes  Accountability for results  Key performance indicators  Timeliness of information and dashboards  Fragmented systems and  Real-time information data  Visibility into results anytime, from anywhere 18 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 19. Plan and predict Future Issues Best practices  Business and market volatility makes forecasting  Collaborative forecasting difficult across business functions  The budget process is a  Continuous planning time-consuming process  Spreadsheets are too often  Reduced budgeting the solution to system gaps emphasis and effort  Plans and budgets are not  Spreadsheets are within the clearly linked to business strategies planning app  Link plans to strategies, measurements and actuals 19 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 20. Agenda Trends and challenges in financial management processes and technology Aligning financial processes and information across time dimensions to optimize business value Best practices in achieving better business performance Technology’s role in optimizing financial business processes Recommendations 20 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 21. How’s business? Not a simple question! Performance information should answer the following key questions:  Which performance measures represent the true health of our business?  How are we doing now relative to the goals, objectives, and plans set forth in our corporate strategy?  How are we doing now relative to our achievements and measures in prior periods?  How are we doing now relative to our peers and competitors?  Why do our performance results differ from what we expected?  What are we going to do, in terms of corrective actions and alternative strategies to improve our performance results? 21 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 22. What are “good” key performance indicators (KPIs)?  Relevant: meaningful, few in number and in the right business context  Accountable: assigned to specific individuals, backed by rewards  Aligned: linked to corporate strategies and rewards  Easy to use and understand: based on a formula that is comprehensible and enhanced with visual cues and graphs  Actionable: triggers a process or event to determine the cause and correct the problem  Accurate and timely: based on reliable data and delivered in the appropriate time frame  Predictive: focus on leading indicators to anticipate business outcomes 22 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 23. Drive information time value based on business needs  How frequently will decision-makers look at the performance measures?  What are the process transaction volumes, cycle times, and frequency rates?  Do you have the technology to plumb the performance information at high rates of frequency? Or is the cost too high in terms of effort?  How perishable is the information? Real-time Daily Weekly Monthly 23 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 24. Agenda Trends and challenges in financial management processes and technology Aligning financial processes and information across time dimensions to optimize business value Best practices in achieving better business performance Technology’s role in optimizing financial business processes Recommendations 24 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 25. Technologies driving innovation in financial processes  Cloud/SaaS  Business-driven flexibility  Big Data platforms  Mobile apps and tablets  Interactive usability  Web services integration  Collaboration tools (e.g., social) 25 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 26. SaaS Buyers Cite Cost, Speed, And Better User Satisfaction As Drivers For Adoption May 2011 “The SaaS Market Hits Mainstream: Adoption Highlights 2011” 26 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 27. Financial systems in the cloud – benefits  Business people manage the system, including processes, business rules, and reporting structures – Business flexibility improves  Systems are upgraded and updated regularly – reduced obsolescence  Less dependence on internal IT for systems support  Transparent cost of ownership via subscription model  Modern integration technology allows more frequent updates and better connections to internal and external stakeholders  Business insight delivered quickly and in context 27 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 28. Agenda Trends and challenges in financial management processes and technology Aligning financial processes and information across time dimensions to optimize business value Best practices in achieving better business performance Technology’s role in optimizing financial business processes Recommendations 28 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 29. Finance adds value in 3 key areas… but struggles with processes and data Executive Team Consolidated view of cause and Consolidated view of Driving overall success of effects between individual functions and how they impact financial results business 3 impact on business objectives Human Resources Sales Manufacturing Research & Development Measuring business performance Effective operational Productivity and Managing resources Forecasting future outcomes execution 2 operational insight Finance Capital planning, budgeting System integration, Accounting and financial reporting Treasury and cash management Cost reduction and efficiency 1 automation, and Risk and compliance process efficiency 29 © 2011 Forrester Research, Inc. Reproduction Prohibited
  • 30. Recommendations  Assess the health of your financial systems and processes.  Modernize your systems via cloud and mobile solutions.  Integrate processes to improve information value across time dimensions.  Put a framework in place for performance measurement and results accountability. 30 © 2011 Forrester Research, Inc. Reproduction Prohibited