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Measuring Online Influence:
The art and science of being awesome.



Micah Baldwin
Lijit Networks
Gnomedex 2009



                                        That guy is
                                        Awesome!
                                          Really
                                        Thats What
                                         Awesome
                                            Is?
2




Ignite Gnomedex?
3




Ignite Micah!
4




Ignite Micah - The Rules

 I gave myself 8 minutes total. Why? Because Awesome needs 8 minutes.



 There will still be 20 slides. But! The first 4 dont count, because Awesome
 needs 4 extra slides.



 Which means, each slide will be 24 seconds. Why? Because Jack Bauer
 said so. And who argues with Jack Bauer?
5




Whats Awesome about Influence?
6




Why Do I Care About Awesome?
6




Why Do I Care About Awesome?
7




“Micah, you have done an
amazing job building your
    online influence.”




             Photo by: somethingstartedcrazy @ flickr
8



“What is online influence?

And how does one become
     Awesome...er?”




                  Photo by: jsarcadia @ flickr
9




3 steps to measuring online influence


 Define Influence



 Identify the Components of Influence



 Provide a formula for Influence
10



Influence is the IMPLICIT or EXPLICIT
 effect of one thing (or person) on one
            thing (or person).
11
11




Influence     is           one person
influencing   one person   about        one thing
11




Influence      is          one person
influencing   one person   about        one thing
12




3 Steps to measuring online influence


 Define Influence



 Identify the Components of Influence



 Provide a formula for Influence
12




3 Steps to measuring online influence


 Define Influence



 Identify the Components of Influence



 Provide a formula for Influence
13




                   Trust

               Branding

               Expertise

Components of Influence
14




 Trust is the creation
  of an expectation
 that person A will
      ALWAYS
  act as person B
expects them to act.
15




Random trust equation
15




Random trust equation
  (man thats cool.)
16



Personal Branding, unlike
Corporate Branding is
designed to create
expectations about you and
your actions.
17

EXPERTISE
17

       EXPERTISE


Knowledge is gained.




Expertise is given.
18




3 steps to measuring online influence


 Define Influence



 Identify the Components of Influence



 Provide a formula for Influence
18




3 steps to measuring online influence


 Define Influence



 Identify the Components of Influence



 Provide a formula for Influence
19




          Influence =

Reach (Brand*Expertise*Trust)

     *reach is a multiplier of influence
20




3 steps to measuring online influence


 Define Influence



 Identify the Components of Influence



 Provide a formula for Influence
20




3 steps to measuring online influence


 Define Influence



 Identify the Components of Influence



 Provide a formula for Influence
21




How to build online influence?
22




Three Rules of Blogging

1. Write like no one is reading.

2. Write when you want to write.

3. The moment you think “that
would be a good blog post,” you
become a blogger.
23




become involved
24




content discovery and filtering
25




aggregating knowledge
26




                Micah Baldwin (@micah)
          TXT micah to 50500 - CONTXTS.COM
                    720-231-7120 cell
                     micah@lijit.com
              http://facebook.com/micahb
                 AIM/SKYPE: micahb37
               Gtalk: micahb@gmail.com

Install Lijit (http://lijit.com) and email me: I’ll hook you up

           http://www.slideshare.com/micahb

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How to be Awesome - Gnomedex

  • 1. 1 Measuring Online Influence: The art and science of being awesome. Micah Baldwin Lijit Networks Gnomedex 2009 That guy is Awesome! Really Thats What Awesome Is?
  • 4. 4 Ignite Micah - The Rules I gave myself 8 minutes total. Why? Because Awesome needs 8 minutes. There will still be 20 slides. But! The first 4 dont count, because Awesome needs 4 extra slides. Which means, each slide will be 24 seconds. Why? Because Jack Bauer said so. And who argues with Jack Bauer?
  • 5. 5 Whats Awesome about Influence?
  • 6. 6 Why Do I Care About Awesome?
  • 7. 6 Why Do I Care About Awesome?
  • 8. 7 “Micah, you have done an amazing job building your online influence.” Photo by: somethingstartedcrazy @ flickr
  • 9. 8 “What is online influence? And how does one become Awesome...er?” Photo by: jsarcadia @ flickr
  • 10. 9 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  • 11. 10 Influence is the IMPLICIT or EXPLICIT effect of one thing (or person) on one thing (or person).
  • 12. 11
  • 13. 11 Influence is one person influencing one person about one thing
  • 14. 11 Influence is one person influencing one person about one thing
  • 15. 12 3 Steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  • 16. 12 3 Steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  • 17. 13 Trust Branding Expertise Components of Influence
  • 18. 14 Trust is the creation of an expectation that person A will ALWAYS act as person B expects them to act.
  • 20. 15 Random trust equation (man thats cool.)
  • 21. 16 Personal Branding, unlike Corporate Branding is designed to create expectations about you and your actions.
  • 23. 17 EXPERTISE Knowledge is gained. Expertise is given.
  • 24. 18 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  • 25. 18 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  • 26. 19 Influence = Reach (Brand*Expertise*Trust) *reach is a multiplier of influence
  • 27. 20 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  • 28. 20 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  • 29. 21 How to build online influence?
  • 30. 22 Three Rules of Blogging 1. Write like no one is reading. 2. Write when you want to write. 3. The moment you think “that would be a good blog post,” you become a blogger.
  • 34. 26 Micah Baldwin (@micah) TXT micah to 50500 - CONTXTS.COM 720-231-7120 cell micah@lijit.com http://facebook.com/micahb AIM/SKYPE: micahb37 Gtalk: micahb@gmail.com Install Lijit (http://lijit.com) and email me: I’ll hook you up http://www.slideshare.com/micahb