Given at WordCamp Denver 02.28.09. focusing on how to measure online influence and how to grow influence and reach.

1. 1
Measuring Online Influence:
The Art of Making Noise Without Being Noisy
Micah Baldwin
Lijit Networks
@micah
That Man is
Crazy! Dont
Listen to
Him!
Saturday, February 28, 2009

2. 2
Am I Influential?
600+ RSS Subscribers to
Learntoduck.com
4500+ followers on Twitter
1000+ friends on Facebook
500+ friends on LinkedIn
MicahChic - Fashion Icon
#FollowFriday Founder
Quest to be #1 Douchebag
Saturday, February 28, 2009

3. 3
All I got was this stupid card
Saturday, February 28, 2009

4. 4
“Micah, you have done an
amazing job building your
online influence.”
Photo by: somethingstartedcrazy @ flickr
Saturday, February 28, 2009

5. 5
“Seriously? What is online
influence? And how does
one build it?”
Photo by: jsarcadia @ flickr
Saturday, February 28, 2009

6. 6
3 Steps to Measuring Online Influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence
Saturday, February 28, 2009

7. 7
Influence is the IMPLICIT or
EXPLICIT effect of one thing (or
person) on another thing or
person.
Saturday, February 28, 2009

8. 8
Influence Is One Person
Influencing One Person About One Thing
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9. 9
3 Steps to Measuring Online Influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence
Saturday, February 28, 2009

10. 10
Trust
Expertise
Brand
Components of Influence
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11. 11
Trust is creating an
expectation
that a person will
ALWAYS
act in your best interest.
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12. 12
Trust Equation
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13. 13
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14. 14
Trust
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15. 15
Personal Branding, unlike
Corporate Branding is designed
to create expectations about you
and your actions.
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16. 16
Expertise
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17. 17
Knowledge is gained.
Expertise is given.
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18. 18
Branding
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19. 19
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20. 19
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22. 19
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23. 19
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24. 19
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25. 19
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26. 19
PERSONAL BRAND
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27. 20
3 Steps to Measuring Online Influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence
Saturday, February 28, 2009

28. 21
Influence =
Reach (Brand*Expertise*Trust)
*reach is a multiplier of influence
Saturday, February 28, 2009

29. 22
3 Steps to Measuring Online Influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence
Saturday, February 28, 2009

30. 23
How to Build Online Influence?
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31. 24
Center on Your Blog
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32. 25
Three Rules of Blogging
1. Write like no one is reading.
2. Write when you want to write.
3. The moment you think “that
would be a good blog post,” you
become a blogger.
Saturday, February 28, 2009

33. 26
Become Involved
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34. 27
Be Active Online.
Saturday, February 28, 2009

35. 28
Become a Conduit
Photo by: CasaDeQueso @ flickr
Saturday, February 28, 2009

36. 29
True online influentials
become conduits for content
filtering and discovery, driving
positive community growth.
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37. 30
Content Discovery and Filtering
* Disclaimer: I work at Lijit and we are sponsors of WordCamp. Neither drove this slide or my presentation.
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38. 31
Content Recommendation
Saturday, February 28, 2009

39. 32
Micah Baldwin
TXT MICAH to 50500 - CONTXTS.COM
720-231-7120 cell
@micah
micah@lijit.com
Go Look Up Micah Baldwin on Facebook, LinkedIn, etc
AIM/Y!/MSN/SKYPE: micahb37
Gtalk: micahb@gmail.com
275 South 40th Street, Boulder, CO 80305
408-945-8271 (mom’s number)
http://www.slideshare.com/micahb
Saturday, February 28, 2009