Visit http://www.MichaelBrandvold.com This is part of a series of presentations given to the students at Brennan Rock & Roll Academy. This topic is: How to Use Facebook. It includes discussions about edge rank, apps such as iTunes, Bandsintown and Bandcamp, what to post, how much to post and much more.
How To Use Facebook for Your Band. Updated for 2016.
1. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
How to Use Facebook
Presentation For: Brennan Rock &
Roll Academy
By Michael Brandvold - @michaelsb
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2. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Facebook Means Nothing if
You Do Nothing to Convert
Those Fans
Traffic • Email Address • Purchase
Share • Like
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3. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Profile vs. Page vs. Subscribe
• Profile - You the Person, No Apps
• Page - The Band/The Business, Use Apps
• Subscribe - Follow like on Twitter, Whatever is Public
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4. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Reality Show
•Understand your limit
•Go right to your limit
•Show it all, talk about it all
•Let your Ego go
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5. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Engagement & Interaction
• The 80/20 Rule
• Know Your Audience (Fans)
• Fans Want Recognition
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6. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
What is EdgeRank
• Secret Formula for Who Sees a Post
• Only 14% of Your Fans Likely to See a Post
• Rewarded when fans like your content.
• Penalized when fans don’t like your content.
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9. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Events
• Change Title Weekly
• Invite Only Those Who Could Attend
• Use for Internet Events
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11. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
iTunes
• smarttab.smarturl.it
• Simple to Embed into Your Page
• Player and Store
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12. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
BandsInTown
• Simple to Embed into Your Page and website.
• Great data on where your fans are.
• Great auto promotion tools.
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13. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Bandcamp
• Simple to Embed into Your Page
• Player and Store
• Not just music
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14. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Increase Likes & Comments
Post Something Fun & Happy for Likes
Post Something Controversial for Comments
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15. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Thank You
•Michael Brandvold
•me@mikebrandvold.com
•www.MichaelBrandvold.com
•www.Twitter.com/michaelsb
•www.Facebook.com/MichaelBrandvoldMarketing
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