We are very excited to have Reverbnation deliver this webinar, How To Use Reverbnation to Promote Your Music. Join Brian Thompson and Michael Brandvold from The Music Biz Weekly along with Hypebot.com for a 60 minute webinar into the world of Reverbnation, followed by a 30 minute Q&A. Some of the topics that will be discussed include: How you can use Promote It to setup Facebook ads to get more fans. How you can use Promote It to setup Facebook ads to promote your shows. How you can setup a email list and gather names. How to get the most out of your Profile. How to use FanReach fan management. How to use the Reverbnation Mobile App. How to use the Reverb Press Kit.

1. Music Biz Weekly & Hypebot Presents:
Twitter Hashtag: #mbwp
How To Promote Your Music
with ReverbNation
by Nick Sehn, Product Manager, ReverbNation
Ferol Vernon, Vice President of Product, ReverbNation
Co-hosts:
Michael Brandvold - @michaelsb
Brian Thompson - @thornybleeder
Michael Brandvold @michaelsb and
Brian Thompson @thornybleeder

2. How to Promote Your Music
with ReverbNation
Nick Sehn, Product Manager
Ferol Vernon, Vice President of Product
May 8, 2012

3. Presentation Roadmap
• Who is ReverbNation
• Three ways ReverbNation can help you
• PROMOTE IT demo

4. What is ReverbNation?
The best tools for musicians
Such as...
Email newsletters
Facebook advertising
Distribution to iTunes
Mobile apps
The best music for everyone else
Go see local bands
Discover long-tail artists
Major acts
International music

5. ReverbNation can help you
three ways:
1. Establish your brand
2. Engage your fan base
3. Promote your band
Let’s start with getting a
presence online.

6. ReverbNation Profile Page
Over 20,000,000 music fans around the world visit
ReverbNation every month. You need to be here.

7. Easy for you, engaging for your fans
and free.
Admin view with
completeness
bar showing you
what you need to
do to complete
your profile
Big buttons
encourage fan
engagement
Social syncing
buttons take the
work out of being
everywhere
Your music easier than ever to stream or
download — your choice

8. Extend your presence onto
Facebook with Band Profile
Free, fan-facing apps.

9. Customize your Timeline to
deliver what your fans want.
• Provide easy entry points to your music, your
shows, your videos and more
• Sync’d with RN profile for auto updates
• Integrated with your fan’s Timeline so that their
actions are shared to their friends

10. What are the apps?
And how do you choose?
Your music Your mailing list Your shows
Your songs Your store Your videos
• Install one, two or six. The choice is yours.
• One click takes fans to your music, merch, show schedule
and more
• Collect emails and rack up “likes”

11. Enhance your website or
blog with free widgets.
Collect emails, stream your music, list your shows.

12. What makes them special?
Completely customizable
— Resizable to fit on any
blog, website, or social
network
Detailed stats and
tracking — Track plays,
impressions, demographics
and more
Viral — Fans and friends
can spread your content
across the web

13. Number one widget?
The versatile new HTML 5
player.

14. How can ReverbNation help you?
Second, engage your fans.
Here’s how.

15. Get your own
mobile app…
…and go
everywhere with
your fans

16. Easy, customizable, instant
credibility.
• Available for both
iPhone and Android
• Sync’d with RN profile
for auto updates
• Pushes your music and
show schedule to fans

17. Get noticed, get gigs with a
ReverbNation Press Kit
(RPK)
Designed from the feedback of 100s of venues, promoters,
licensors and brands to deliver the data that leads to decisions.

18. Always available,
automatically updated.
• Professional, organized and affordable.
• Content-rich including, music, videos,
photos, bios and press
• Apply to play gigs, festivals, showcases
and more
• Controls what promoters see and hear
• Displays your fan stats to show how well
you draw

19. Start a dialog with FanReach
Your songs, your news, your shows.

20. Build your email list and own your
fans.
We make it easy for your fans
to join your email list from
anywhere…and for you to
On your ReverNation Profile
talk to them all from one
place
PLUS, FanReach is…
On your website
• Free for up to 500 subscribers
On your • Stocked with dozens of templates
Facebook
Band Profile for shows, music, and more
• Complete with stats that tell you
On your smart phone or tablet via your
who opened and clicked on your
mobile control room. content

21. How can ReverbNation help you?
Third, promote your band.
Here’s how.

22. What is Promote It?
• Advertising tool designed specifically for
the music industry
• Helps artists and venues run more
successful Facebook Ad campaigns
• Easy, affordable, and effective
= +

23. Easy to set up, engaging and
social.

24. Why run a PROMOTE IT
campaign?
• Connect with new fans around the world
• Get more fans to listen to your music
• Build buzz for your Facebook page and
get more Likes
• Generate awareness about your
upcoming live shows

25. PROMOTE IT Demo

26. ReverbNation is with you through
EVERY stage of the band lifecycle
1. Establish your brand
2. Engage your fan base
3. Promote your band
Questions?

27. Thanks!
Get started with PROMOTE IT
http://www.reverbnation.com/promoteit
If you have some cool ideas, contact me!
Nick Sehn nsehn@reverbnation.com

28. Music Biz Weekly & Hypebot Presents:
Twitter Hashtag: #mbwp
Video of this Presentation
Is Available
• web6.MusicBizWeeklyPodcast.com
• Only $5 for the entire webinar, on demand
• Also available:
• How to Use Facebook to Promote Your Music
• How to Use Twitter to Promote Your Music
• How to Use WordPress to Build Your Band’s Website
• WordPress Plugins For Musicians
• Direct to Fan hyperlinkMusic Marketing 101

29. Music Biz Weekly & Hypebot Presents:
Twitter Hashtag: #mbwp
Thank You!
Michael Brandvold - Michael Brandvold Marketing
www.MichaelBrandvold.com
Twitter - @michaelsb
Email — me@mikebrandvold.com
Brian Thompson - Thorny Bleeder and The DIY Daily
www.thornybleeder.com
www.thediydaily.com
Twitter — @thornybleeder.com
Email — brian@thornybleeder.com
Hypebot - Music. Technology. The New Music Business
www.hypebot.com
Twitter - @hypebot