A presentation for the SAE Institute in San Francisco. The KISS School of Marketing:11 Things I Learned While Working with KISS,

1. Music Marketing With
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
Thursday, February 21, 13

2. Love Them or Hate Them
• 100 Million Albums
• 3,000 Licenses
• They Get It
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
Thursday, February 21, 13

3. 1: All Press Is Good Press
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
Thursday, February 21, 13

4. 2: Love Me or Hate Me,
Just Spell My Name Right
Photo By Michael Brandvold
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
Thursday, February 21, 13

5. 3: Wait For The Right Time
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
Thursday, February 21, 13

6. 4: It’s All Branding
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
Thursday, February 21, 13

7. 5: Not Everything You
Do Will Succeed
Photo By Michael Brandvold
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
Thursday, February 21, 13

8. 6: Treat The Media
With Respect
Photo By: Michael Brandvold
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
Thursday, February 21, 13

9. 7: Listen To Your Fans
You Work For Them
Photo: Download Festival 2008 Virginmedia.com
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
Thursday, February 21, 13

10. 8: The Secret
to Success is
to Offend the
Greatest
Number of
People
Quote by George Bernard Shaw, repeated by Gene Simmons. Photo By Michael Brandvold
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
Thursday, February 21, 13

11. 9: If You Don’t Ask For It
You Won’t Get It
Photo By Michael Brandvold
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
Thursday, February 21, 13

12. 10:
Separate
Business
and
Pleasure
Photo By Michael Brandvold
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
Thursday, February 21, 13

13. 11: They Aren’t Afraid to
Change Their Minds
Photo: Great American Music, Bloomington 1979
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
Thursday, February 21, 13

14. Bonus: Create and Name
Your Tribe
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
Thursday, February 21, 13

15. Stick To Your Guns and Do
What You Believe In
Photo By: Michael Brandvold
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
Thursday, February 21, 13

16. Thank You
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11 Lessons I Learned from Working with KISS.
Visit http://kissebook.michaelbrandvold.com
Twitter: @michaelsb
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Email: me@mikebrandvold.com
Photo By Michael Brandvold
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
Thursday, February 21, 13