Online Marketing & Social Media Workshop. What Rock Stars & Porn Stars Know About Online Promotion That You Don’t… But Need To!
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What you’ll learn: How do I demystify the ways and means to get abundant press coverage? How do I write an effective press release fast? How do I identify media outlets and opportunities? How does one develop newsworthy hooks? Where do I find, and how do I effectively communicate with, editors, journalists and reporters? How do I overcome fear of pitching myself and deal with rejection? How to write for best search engine returns. How to use your website with social networks. How to use Facebook and Twitter to promote your music.
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Online Marketing & Social Media Workshop. What Rock Stars & Porn Stars Know About Online Promotion That You Don’t… But Need To!
- 1. Michael Brandvold Marketing Presents: Rock Stars & Porn Stars What They Know About Online Promotion And You Don’t Twitter @michaelsb Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 1
- 2. Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS Love Me or Hate Me... Just Spell My Name Right! Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 2
- 3. Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS The Secret to Success is to Offend the Greatest Number of People Quote by George Bernard Shaw, repeated by Gene Simmons. Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 3
- 4. What Does Social Media Friendship Mean? The dotcom bubble burst because everyone thought eyeballs to a website were all that mattered. Eyeballs, Likes, Followers mean nothing if they don’t convert. Facebook and Twitter Mean Nothing if You Do Nothing to Convert Those Fans Traffic • Email Address • Purchase Share • Like • Tweet • Retweet Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 4
- 5. Reality Show • Understand Your Limit. • Go Right to Your Limit. • Show it All, Talk About it All. • Knows No Borders or Territories. • Follow Your Ego, You Are a Star. • Post with Passion. Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 5
- 6. Remember the 80/20 Rule • Your prime motive is NOT to sell. It’s to connect. • But you’re still allowed to share your news • With every 10 posts, 2 can be about you... the other 8 should be about conversing with the community and sharing content with them which they’ll like Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 6
- 7. How To Use Twitter To Promote Your Music Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 7
- 8. Do Not Sync • Update your Twitter feed on its own, apart from Facebook Unlink any Facebook-Twitter auto-posting Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 8
- 9. Find Fans of Similar Bands • Twitter Search is one of your most valuable tools! • Do your fans also like BandXXX? Then use twitter search to find who’s talking right now to BandXXX! • How? Search: “@BandXXX” • Shazaam! Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 9
- 10. Search Music Blogs & Entertainment Papers ‘Contact’ Pages for New Tweeps to Follow • Find them, List ‘em... and Engage! • (not just once either... create an ongoing relationship, make them know you!) Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 10
- 11. Engage! • Twitter is ALL about conversations. NOT about selling or promoting or spamming people to listen to your music. • Create new relationships! • Intrigue fans & industry with your personality • Pull them in so they want to click on your links Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 11
- 12. Create Intriguing Tweets • Funny always wins online • Share photos, videos, other band’s music, interesting articles relevant to your community • Write regular blog posts and share • Record video blogs and share • Content is #1 Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 12
- 13. How To Use Facebook To Promote Your Music Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 13
- 14. Profile vs. Page vs. Subscribe Profile - You the Person, No Apps Page - The Band/The Business, Use Apps Subscribe - Follow like on Twitter, Whatever is Public Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 14
- 15. What is EdgeRank •Secret Formula for Who Sees a Post •Only 14% of Your Fans Likely to See a Post Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 15
- 16. Events Change Title Weekly Invite Only Those Who Could Attend Use for Internet Events Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 16
- 17. Facebook Ads Very Targeted Fans of Other Artists Birthday Greeting Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 17
- 18. Increase Likes & Comments Post Something Fun & Happy for Likes Post Something Controversial for Comments Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
- 19. Search Public Posts Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 19
- 20. Photos and Video • A picture says a thousand words • Gold to Facebook EdgeRank • But videos say more - watch the length • Terms of Service Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 20
- 21. How Often? • Facebook - 3 to 4 per day, average life of a post is 3 hours. Only 14% will see the post. • Twitter - 8 to 10 per day Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 21
- 22. Recognition • Fans want to be recognized. • Fan generated content. • Acknowledge their contribution. • Like their comment. • Retweet their comment. Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 22
- 23. Andy Gibson - @AndyGibson • It’s Not About the Size. • 1.5 Million Fans vs. 12,000 Fans. • Fans Want Recognition. • Say Thank You. “OMG. You DO know my name! :) That is the first you used my name in a tweet!! I could cry!! Its the little things... :)” Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 23
- 24. SEO Title - Tag - Content Good Title - Greg Kihn releases his new album Best of Beserkley on October 15th. Bad Title - I released my new EP today. Good Content - Today Greg Kihn released his latest album Best of Beserkley. You can purchase and download Best of Beserkley from Apple iTunes and Amazon. Bad Content - I released my new album today and you can buy it online at any of your favorite websites. Think As Someone That Is Searching. Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 24
- 25. Successful Rock Stars CARE •C onnect •A cknowledge •R equest •E ngage Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 25
- 26. Thank You! Visit http://kissebook.michaelbrandvold.com and download KISS School of Marketing for FREE! Twitter michaelsb Facebook www.facebook.com/michaelbrandvoldmarketing Web www.MichaelBrandvold.com Email me@mikebrandvold.com Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 26
Notes de l'éditeur
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- I want you to leave this presentation with some real tips and tactics. Please ask questions!\n
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- Many Twitter users do not see everything in the stream, therefore if you post only once there is a good chance it might be missed. Repost old stories, you will see a jump in traffic when you do this.\nFrom Meredith Chin, Facebook: How many Facebook posts per day - 3 to 4\nHow many Twitter posts per day - 8 to 10\nHow many blog posts per week - 3 to 4\n
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- Website needs to be center to all your plans, online and offline. \nDon’t cut corners. \nIf you opened a physical store would you get a cheap location and a poor building.\nDon’t spend foolishly either.\nFirst impressions mean everything. How serious you are.\nThe internet can place everyone on the same level.\n
- Stars know that their life online is a reality show.\nBe sure to have a ego online, be a star, that is who fans want to follow.\n
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- Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\nFacebook not going away, but what does the future hold.\n\n
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