Ripping and sharing prep sheet stuff or posting People.com content on Facebook stunts the growth of your brand. Michael Brandvold, CEO, Michael Brandvold Marketing, will share ways for us to use social more effectively and better develop and strengthen our reputation with the fans. Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few. If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at www.MichaelBrandvold.com

1. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
SOCIAL MEDIA:
Who Are You?
Presentation For: The Conclave
By Michael Brandvold - @michaelsb
1

2. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Brand
• Yes you are a brand!
• As you start your brand is as simple as your
name and a photo.
• As you grow it will become much more.
• It will become what you represent.
• It will become what you are known for.
2

3. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Reality Show
• Understand your limit.
• Go right to your limit.
• Show it all, talk about it all.
3

4. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
If I asked you to make a post
that would be guaranteed to
engage with your listeners
could you do it?
4

5. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Engagement & Interaction
• The 80/20 Rule.
• Know Your Audience.
• Listeners Want Recognition.
5

6. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Increase Likes & Comments
• Post Something Fun & Happy for Likes
• Post Something Controversial for Comments
6

7. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
What is Facebook EdgeRank
• Secret Formula for Who Sees a Post.
• Only 14% of Your Listeners Likely to See a Post.
• Rewarded when listeners like your content.
• Penalized when listeners don’t like your content.
7

8. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Facebook & Twitter Analytics
• Wealth of data.
• What works and what doesn’t work.
• Demographics.
• Where they live.
8

9. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
What To Post?
• What you clip today could be old by tomorrow.
Understand the life of the story, post now.
• Strive to be one of the first to share so you are
source of everything every one else shares.
• Look at your sources. Are they mainstream
media? They may often be 24 hours behind the
story breaking. Get to know smaller blogs,
Twitter accounts and FB pages. Build a network
of online friends who are authorities and often
share great stories.
9

10. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Green Content
• Content that it doesn’t matter when you post.
• Keep a folder of green content.
• Photo memes are ideal.
10

11. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Which Social Networks?
• You don’t have to be on every network.
• What are you comfortable with?
• Where are your listeners most active?
11

12. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Which Social Networks?
12

13. Michael Brandvold @michaelsb
Michael Brandvold Marketing Presents:
Thank You
• Michael Brandvold
• me@mikebrandvold.com
• www.MichaelBrandvold.com
• www.Twitter.com/michaelsb
• www.Facebook.com/MichaelBrandvoldMarketing
13