How to use Facebook insights to learn who your fans are. How to create and send a event invite. How To Enhance Fan Engagement & Interaction How create your own fan gate to create a incentive to click Like. How to install and use Bandcamp. How to install and use Nimbit. How to install and use BandPage. How To Maximize Email Subscription Signups How to display your YouTube videos. How To Convert Facebook Fans To Website Visitors What is the difference between your personal profile and your page. What is a Facebook Subscriber? How To Increase Likes How To Increase comments.

1. Music Biz Weekly Presents:
How To Use Facebook To
Promote Your Music
Co-hosts:
Michael Brandvold - @michaelsb
Brian Thompson - @thornybleeder
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 1

2. Music Biz Weekly Presents:
Facebook Means Nothing if
You Do Nothing to Convert
Those Fans
Traffic • Email Address •
Purchase • Share • Like
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 2

3. Music Biz Weekly Presents:
Profile vs. Page vs. Subscribe
•Profile - You the Person, No Apps
•Page - The Band/The Business, Use Apps
•Subscribe - Follow like on Twitter, Whatever is Public
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 3

4. Music Biz Weekly Presents:
Engagement & Interaction
•The 80/20 Rule
•Know Your Audience (Fans)
•Appeal to Emotions
•Fans Want Recognition
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 4

5. Music Biz Weekly Presents:
What is EdgeRank
•Secret Formula for Who Sees a Post
•Only 14% of Your Fans Likely to See a Post
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 5

6. Music Biz Weekly Presents:
How Often?
•3 to 4 posts per day.
•Average life of a post is 3 hours.
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 6

7. Music Biz Weekly Presents:
Increase Likes & Comments
• Post Something Fun & Happy for Likes
• Post Something Controversial for Comments
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder

8. Music Biz Weekly Presents:
Insights
•Data About Who Your Fans Are
•Data About What Your Fans Like
•Training Course on Using Insights from Facebook
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 8

9. Music Biz Weekly Presents:
Something is not right if Facebook fans are
growing but website visits are decreasing.
Facebook Website
Month
Likes Visits*
August 2010 NA 105,000
Sept 2010 NA 104,000
Oct 2010 1.5 M 63,000
Nov 2010 2M 60,000
Dec 2010 NA 56,000
Jan 2011 NA 50,000
Feb 2011 3M NA
*Compete.com
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 9

10. Music Biz Weekly Presents:
Optimizing Facebook
“Events”
•Change Title Weekly
•Invite Only Those Who Could Attend
•Use for Internet Events
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 10

11. Music Biz Weekly Presents:
Social Commerce
A recent report said that Facebook users who purchase
inside Facebook have shopping carts that are 7-10%
larger.
90% of consumers online trust recommendations from
people they know.
70% trust opinions of unknown users.
67% of shoppers spend more online after
recommendations from their online community of friends.
A product posted on a Facebook Wall or shared in a
user’s blog is a recommendation of trust.
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 11

12. Music Biz Weekly Presents:
Photos and Video
•Photo A Day Plan
•A picture says a thousand words
•But videos say more
•Understand Terms of Service
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 12

13. Music Biz Weekly Presents:
Fan Gate
•Give Fans a Reason to Click Like
•Not the Same Song as Your Email Signup
•Does Not Have to Be a Song
•Static HTML: iFrame Tabs App
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 13

14. Music Biz Weekly Presents:
Facebook Ads
•Very Targeted
•Fans of Other Artists
•Birthday Greeting
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 14

15. Music Biz Weekly Presents:
Music Apps
•Bandcamp
•Nimbit
•Bandpage
•Topspin
•Damn the Radio
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 15

16. Music Biz Weekly Presents:
Email Subscriptions
•Add a Email Signup Form
•Mailchimp App
•Constant Contact App
•HTML Embed Code
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 16

17. Music Biz Weekly Presents:
YouTube Videos
•YouTube For Pages App
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 17

18. Music Biz Weekly Presents:
Search Public Posts
•Search Bar - Enter Term
•Select See More Results at the Bottom
•Left Column Click On Public Posts
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 18

19. Music Biz Weekly Presents:
Quoting a famous commander, Jean-Luc Picard
ENGAGE
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 19

20. Music Biz Weekly Presents:
Video is Available
http://web3.MusicBizWeeklyPodcast.com
Only $5 for the entire webinar, on demand video.
Also available:
•How to Use Twitter to Promote Your Music
•How to Use WordPress to Build Your Band’s Website
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 20

21. Music Biz Weekly Presents:
Thank You!
Micheal Brandvold - Michael Brandvold Marketing
www.MichaelBrandvold.com
Twitter - @michaelsb
Email - me@mikebrandvold.com
Brian Thompson - Thorny Bleeder
www.ThornyBleeder.com
Twitter - @thornybleeder.com
Email - brian@thornybleeder.com
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder