The Music Biz Weekly Music Marketing Webinar: How to Use WordPress for Your Band's Website
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* How to install WordPress on your server. * What hosting companies offer the best support for WordPress. * What is the difference between WordPress.com and WordPress.org. * Proper configuration on your WordPress install. * How To Install A Theme (and how that process differs between .org and .com). * How to enhance your WordPress site with plugins. Which plugins are must have. * How to setup WordPress to work with Facebook, Twitter and YouTube. * How to format and write effective posts. * How to do basic, but effective, Search Engine Optimization. * How to add a email list and configure it to promote your music. * How to run a contest on a WordPress site. * How To Create A Music Page for Your Site (tools and widgets such as Topspin, Nimbit, Bandcamp, Soundcloud, CD Baby, etc.) Presented by Michael Brandvold and Brian Thompson.
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The Music Biz Weekly Music Marketing Webinar: How to Use WordPress for Your Band's Website
- 1. Music Biz Weekly Presents: How To Use WordPress for Your Band’s Website Co-hosts: Michael Brandvold - @michaelsb Brian Thompson - @thornybleeder Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 1
- 2. Music Biz Weekly Presents: Takeaway Why WordPress. How to Install and Configure. How to Get the Most from WordPress. Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 2
- 3. Music Biz Weekly Presents: Why? Your Own Piece of Online Real Estate. You Own It. You Control It. Your Brand. Your Fans. Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 3
- 4. Music Biz Weekly Presents: 15 Items You Need When You Begin Building Your Website 1. Your website host, username and password. 2.Your domain host, username and password. 3.Your biography. 4. Music Releases. 5. Your Logo. 6.Background image or color. 7.Everything reviewed, approved, and spell checked. 8.Press 9.Photos 10.Links to videos on YouTube. 11.Your various social networks. 12.Email list. 13.Store 14.Fonts 15.Colors Michael Brandvold @michaelsb and Brian Thompson @thornybleeder
- 5. Music Biz Weekly Presents: The State of WordPress It’s Not Just for Blogs. 14.7% of the top million websites. 22% of every new active domain. Hall of Fame CMS Award - 2010 Open Source Awards. Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 5
- 6. Music Biz Weekly Presents: The Best Hosting Companies Hostgator - www.Hostgator.com Dreamhost - www.Dreamhost.com Bluehost - www.Bluehost.com Page.ly - www.Page.ly GoDaddy - www.GoDaddy.com Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 6
- 7. Music Biz Weekly Presents: How To Install WordPress Look for a one click install. Install into a directory. Make sure you have ftp access. Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 7
- 8. Music Biz Weekly Presents: WordPress.com vs WordPress.org .com - Over 100 themes .com - Your own domain - $12-$24 a year .com - Extra storage - $19.97 - $289.97 a year .com - Ad free - $29.97 a year .com - Unlimited users - $29.97 a year VS. .org - Only limitation is your hosting company Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 8
- 9. Music Biz Weekly Presents: Configure the Install General Settings Privacy Settings Permalinks Settings Writing/Update Services Settings Default page, post and comment Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 9
- 10. Music Biz Weekly Presents: Permalinks The URL Structure - Important for SEO Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 10
- 11. Music Biz Weekly Presents: The Dashboard A Quick Tour Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 11
- 12. Music Biz Weekly Presents: Themes Twenty Eleven - Default Theme ElegantThemes.com - Premium Themes Careful editing the master php files. Modify the Photoshop files. Header Image. Background Image or Color. Link Color. Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 12
- 13. Music Biz Weekly Presents: Plugins Over 15,000 Plugins. To Do Nearly Anything You Can Imagine. Just Search. Review Ratings. Last Updated. Number of Installs. Compatible with Your Version. Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 13
- 14. Music Biz Weekly Presents: Plugins Jetpack - WordPress.com Stats Contact Form 7 Flickr Photo Album Akismet - Spam Digg Digg WPAudio VaultPress - Backup GTranslate ReplyMe GigPress - Tour Dates Blubrry PowerPress Social Media Widget All In One SEO Secure WordPress SEO Friendly Images Tweet2Download Twitter Tools uCan Post Wordbooker Viper’s Video Quicktags WP Super Cache YouTube Channel WPTouch WordPress Download Manager XML Sitemap WP-Polls Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 14
- 15. Music Biz Weekly Presents: Social Networks WordPress Posts to Facebook and Twitter. Drive Traffic Back To Your Site. Twitter Tools. Wordbooker. Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 15
- 16. Music Biz Weekly Presents: Four Tips for Driving Traffic Tip 1 – Post your headlines on Twitter, and link them back to the full story on your website. Tip 2 – Post an excerpt of the story on Facebook and link back to your website to read the full story. Tip 3 – Post teaser photos on Facebook that link back to your website to see more photos. Tip 4 – Post the photos on your website and link Twitter to the photo on your website. Michael Brandvold @michaelsb and Brian Thompson @thornybleeder
- 17. Music Biz Weekly Presents: How to Write Posts Tour of the Posts and Pages admin. Write content that is shareable. Be engaging. Readers love lists. Readers love How To posts. Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 17
- 18. Music Biz Weekly Presents: SEO Title - Tag - Content Good Title - Amanda Abizaid releases her new EP Be In Love on October 15th. Bad Title - I released by new EP today. Good Content - Today Amanda Abizaid releases her latest EP Be In Love. You can purchase and download Be In Love from Apple iTunes and Amazon. Bad Content - We released our new EP today and you can buy it online at any of your favorite websites. Think As Someone That Is Searching. Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 18
- 19. Music Biz Weekly Presents: Email List Mailchimp FanBridge Topspin Nimbit Signup On EVERY Page. Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 19
- 20. Music Biz Weekly Presents: Running a Contest Use a Comment on a Post for Entry. Require Site Registration. Entry Opts into Email List. Download Post Comments. Pick Giveaway Winner. Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 20
- 21. Music Biz Weekly Presents: Create a Music Page Many services provide embeddable html code. Bandcamp - Player in sidebar. Soundcloud Nimbit - WordPress plugin they are upgrading. Topspin - embeddable music player widgets + WordPress Store Plugin. Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 21
- 22. Music Biz Weekly Presents: Must-Have Website Pages •Blog Page •About or Bio Page •Shows or Tour Page •Music Page •Store Page •Photos •Contact Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 22
- 23. Music Biz Weekly Presents: Thank You! Micheal Brandvold - Michael Brandvold Marketing www.MichaelBrandvold.com Twitter - @michaelsb Email - me@mikebrandvold.com Brian Thompson - Thorny Bleeder www.ThornyBleeder.com Twitter - @thornybleeder.com Email - brian@thornybleeder.com Michael Brandvold @michaelsb and Brian Thompson @thornybleeder
Notes de l'éditeur
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- I want you to leave this presentation with some real tips and tactics.\n
- I want you to leave this presentation with some real tips and tactics.\n
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- I want you to leave this presentation with some real tips and tactics.\n
- Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\n\n
- Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\n\n
- You will always own your website.\n
- You will always own your website.\n
- The look, the feel, the design, the presentation.\nHow you make money.\nHow you interact with your customers.\nOwn your customer data.\nWhat does the future hold for new developments. With your site you can react much more quickly.\n
- The look, the feel, the design, the presentation.\nHow you make money.\nHow you interact with your customers.\nOwn your customer data.\nWhat does the future hold for new developments. With your site you can react much more quickly.\n
- Website needs to be center to all your plans, online and offline. \nDon’t cut corners. \nIf you opened a physical store would you get a cheap location and a poor building.\nDon’t spend foolishly either.\nFirst impressions mean everything. How serious you are.\nThe internet can place everyone on the same level.\n
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- Remember with a service provider you are depending on the strength of their business.\n
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- Hard for me to understand how some people won’t even invest $10/mo in their business.\nWhy would you expect others to invest if you won’t.\n
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- Discuss brief history with Kissonline and why they were selected for the study.\n
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