What Rock Stars Know About Online Promotions That You Don’t... But Need To! Keynote presentation given to Webforum 2012 in Oslo, Norway. Discusses some of the 11 Lessons I Learned While Working With KISS. Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Lessons From Rock Stars a keynote presentation for Webforum 2012
1. Michael Brandvold Marketing Presents:
Lessons From Rock Stars
What Rock Stars Know About Online Promotions That You
Don’t... But Need To!
a presentation for Webforum 2012
@michaelsb
Hashtag #wf12
Michael Brandvold www.MichaelBrandvold.com 1
2. Michael Brandvold Marketing Presents:
Social Media Always Existed
• Then: Backstage meet and greet
• Record store appearance
• Small numbers, limited contact, VIP only
• Now: Everyday contact
• All levels of fans
• Large numbers
Michael Brandvold www.MichaelBrandvold.com 2
3. Michael Brandvold Marketing Presents:
What Does Social Media
Friendship Mean?
The dotcom bubble burst because everyone thought
eyeballs to a website were all that mattered. Eyeballs,
Likes, Followers mean nothing if they don’t convert.
Facebook and Twitter Mean Nothing if You Do Nothing to
Convert Those Fans
Traffic • Email Address • Purchase
Share • Like • Tweet • Retweet
Michael Brandvold www.MichaelBrandvold.com 3
4. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
The Secret to
Success is to
Offend the
Greatest
Number of
People
Quote by George Bernard Shaw, repeated by Gene Simmons.
Michael Brandvold www.MichaelBrandvold.com 4
5. Michael Brandvold Marketing Presents:
Reality Show
• Understand your limit
• Go right to your limit
• Show it all, talk about it all
• Let your Ego go
Michael Brandvold www.MichaelBrandvold.com 5
6. Michael Brandvold Marketing Presents:
Passion
• Post with Passion
• Don’t post with Anger
• Never impersonate
Michael Brandvold www.MichaelBrandvold.com 6
7. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
It’s All
Branding
Michael Brandvold www.MichaelBrandvold.com 7
8. Michael Brandvold Marketing Presents:
Your Brand?
• Everything you post
• Every comment you leave
• Every photo you take
• What your fans think you are
• Every action paints a picture of your brand
Michael Brandvold www.MichaelBrandvold.com 8
9. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
Not Everything You Do
Will Succeed
Michael Brandvold www.MichaelBrandvold.com 9
10. Michael Brandvold Marketing Presents:
Content Plan
• Keep trying
• Keep reviewing
• Never stop
• Identity content that clicks
Michael Brandvold www.MichaelBrandvold.com 10
11. Michael Brandvold Marketing Presents:
Photos and Video
• A picture says a thousand words
• Gold to Facebook EdgeRank
• Pinterest.com
• But videos say more
• Terms of Service
Michael Brandvold www.MichaelBrandvold.com 11
12. Michael Brandvold Marketing Presents:
Go Mobile
• Website is mobile ready
• Content of the moment is gold
• Instagram, Viddy, Hootsuite
Michael Brandvold www.MichaelBrandvold.com 12
13. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
They Aren’t Afraid to
Change Their Minds
Michael Brandvold www.MichaelBrandvold.com 13
14. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
If You
Don’t Ask
For It,
You Won’t
Get It
Michael Brandvold www.MichaelBrandvold.com 14
15. Michael Brandvold Marketing Presents:
How Often?
• Facebook - 3 to 4 per day, average life of a
post is 3 hours. Only 14% will see the post.
• Twitter - 8 to 10 per day
Michael Brandvold www.MichaelBrandvold.com 15
16. Michael Brandvold Marketing Presents:
Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS
Listen To Your Fans, You
Work For Them
Michael Brandvold www.MichaelBrandvold.com 16
17. Michael Brandvold Marketing Presents:
Recognition
• Fans want to be recognized.
• Fan generated content.
• Acknowledge their contribution.
• Like their comment.
• Retweet their comment.
OMG. You DO know my name! :) That is
the first you used my name in a tweet!! I
could cry!! Its the little things... :)
Michael Brandvold www.MichaelBrandvold.com 17
18. Michael Brandvold Marketing Presents:
Thank You!
Leave me your email address or contact me below and I
will send you a FREE copy of my ebook
KISS School of Marketing: 11 Lessons I
Learned While Working With KISS
Twitter @michaelsb
Facebook www.facebook.com/michaelbrandvoldmarketing
Web www.MichaelBrandvold.com
Email me@mikebrandvold.com
Michael Brandvold www.MichaelBrandvold.com 18
Notes de l'éditeur
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Stars know that their life online is a reality show.\nBe sure to have a ego online, be a star, that is who fans want to follow.\n
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Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\nFacebook not going away, but what does the future hold.\n\n
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Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\nFacebook not going away, but what does the future hold.\n\n
Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\nFacebook not going away, but what does the future hold.\n\n