What Rock Stars Know About Online Promotions That You Don’t... But Need To!
1. Michael Brandvold Marketing &
PRThatRocks Presents:
Rock Stars & Porn Stars
What Rock Stars Know About Online
Promotions That You Don’t... But Need To!
PR Consultants Group
Michael Brandvold Marketing & PRThatRocks Presents: 1
2. Michael Brandvold Marketing &
PRThatRocks Presents:
What Does Social Media
Friendship Mean?
The dotcom bubble burst because everyone thought
eyeballs to a website were all that mattered. Eyeballs,
Likes, Followers mean nothing if they don’t convert.
Michael Brandvold Marketing & PRThatRocks Presents: 2
3. Michael Brandvold Marketing &
PRThatRocks Presents:
Facebook and Twitter Mean
Nothing if You Do Nothing to
Convert Those Fans
Traffic • Email Address • Purchase
Share • Like • Tweet • Retweet
Michael Brandvold Marketing & PRThatRocks Presents: 3
4. Michael Brandvold Marketing &
PRThatRocks Presents:
Quoting a famous commander, Jean-Luc Picard
ENGAGE
Michael Brandvold Marketing & PRThatRocks Presents: 4
5. Michael Brandvold Marketing &
PRThatRocks Presents:
Love Me or
Hate Me...
Just Spell
My Name
Right!
10 Things Learned From KISS School
of Marketing
Michael Brandvold Marketing & PRThatRocks Presents: 5
6. Michael Brandvold Marketing &
PRThatRocks Presents:
Reality Show
•Understand your limit
•Go right to your limit
•Show it all, talk about it all
•Let your Ego go
Michael Brandvold Marketing & PRThatRocks Presents: 6
7. Michael Brandvold Marketing &
PRThatRocks Presents:
Don’t Be Cheap
Don’t Be Foolish
You only get one chance to make a first
impression!
Michael Brandvold Marketing & PRThatRocks Presents: 7
8. Michael Brandvold Marketing &
PRThatRocks Presents:
Core Online Tools
•WordPress
•Twitter
•Facebook Page
•YouTube
•Instagram and now Pinterest
•Foursquare
•Email Marketing
Michael Brandvold Marketing & PRThatRocks Presents: 8
9. Michael Brandvold Marketing &
PRThatRocks Presents:
Photos and Video
•A picture says a thousand words
•But videos say more
•Terms of Service
Michael Brandvold Marketing & PRThatRocks Presents: 9
10. Michael Brandvold Marketing &
PRThatRocks Presents:
Go Mobile
•Website is mobile ready
•Content of the moment is gold
•Instagram, Viddy, Hootsuite
Michael Brandvold Marketing & PRThatRocks Presents: 10
11. Michael Brandvold Marketing &
PRThatRocks Presents:
Twitter Tips
Clean Out Dead Weight
There is actually a very fast and easy way to do this clean up. I use a website
called ManageFlitter.com.
Follow Friday
Check out www.followfridayhelper.com great site to help you post Follow Friday
posts
Use Lists
You will see a jump in you getting listed if you start listing people.
How Reply Works
If you start a message with @name then only that person and those who follow
both of you will see message.
Michael Brandvold Marketing & PRThatRocks Presents: 11
12. Michael Brandvold Marketing &
PRThatRocks Presents:
Twitter Hashtags
•Understand #
•Join Industry Events without Attending
Michael Brandvold Marketing & PRThatRocks Presents: 12
13. Michael Brandvold Marketing &
PRThatRocks Presents:
Passion
•Post with Passion
•Don’t post with Anger
Michael Brandvold Marketing & PRThatRocks Presents: 13
14. Michael Brandvold Marketing &
PRThatRocks Presents:
How Often?
•Facebook - 3 to 4 per day, average life of a
post is 3 hours. Only 14% will see the post.
•Twitter - 8 to 10 per day
Michael Brandvold Marketing & PRThatRocks Presents: 14
15. Michael Brandvold Marketing &
PRThatRocks Presents:
Automate
• Post short excerpt on Facebook wall and page
• Update Twitter feed
• Update Linkedin status
• Update MySpace status
• Repost old posts to Twitter
Facebook is consistently the number one traffic
source for my website, followed by Twitter.
Michael Brandvold Marketing & PRThatRocks Presents: 15
16. Michael Brandvold Marketing &
PRThatRocks Presents:
Thank You!
Twitter @michaelsb
Facebook www.facebook.com/michaelbrandvoldmarketing
Web www.MichaelBrandvold.com
Email me@mikebrandvold.com
Twitter @prthatrocks
Facebook www.facebook.com/prthatrocks
Web www.PRThatRocks.com
Email chris@prthatrocks.com
Michael Brandvold Marketing & PRThatRocks Presents: 16
Notes de l'éditeur
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I want you to leave this presentation with some real tips and tactics. Please ask questions!\n
Stars know that their life online is a reality show.\nBe sure to have a ego online, be a star, that is who fans want to follow.\n
Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\nFacebook not going away, but what does the future hold.\n\n
Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\nFacebook not going away, but what does the future hold.\n\n
Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\nFacebook not going away, but what does the future hold.\n\n
Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\nFacebook not going away, but what does the future hold.\n\n
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Many Twitter users do not see everything in the stream, therefore if you post only once there is a good chance it might be missed. Repost old stories, you will see a jump in traffic when you do this.\nFrom Meredith Chin, Facebook: How many Facebook posts per day - 3 to 4\nHow many Twitter posts per day - 8 to 10\nHow many blog posts per week - 3 to 4\n