1. Social Media + Multimedia
= Effective Multichannel Marketing!
Michael Terpin
Founder and CEO
SocialRadius
ERA D2C, Las Vegas
September 12, 2012

2. A Review of Social Media Categories
Blogs Networks Platforms

3. Blog Format
Traditional (WordPress)
Picture-Oriented (Tumblr)
Video
Blogs Type of Content
Editorial
Thought Leader
Enthusiast

4. What’s Special About Tumblr?
70 million blogs, with 30 billion posts
13 billion page views per month
Twice the retention rate of Twitter (85% vs
40%)
Huge sharing and engagement
Young demo, yet half its base is over 25
Works well as both gateway and destination for
other social media

5. Microblog (Twitter)
B2C Social Graph (Facebook)
B2B Social Graph (LinkedIn)
Search-Enabled (Google+)
Networks Geo-local (Foursquare)
Picture+Interest (Pinterest)
Video (YouTube)
Presentation (SlideShare)
Influence (Klout)
Social Networks Popular Formats and Networks

6. Landing page

7. Microblog (Twitter)
B2C Social Graph (Facebook)
B2B Social Graph (LinkedIn)
Search-Enabled (Google+)
Networks Geo-local (Foursquare)
Picture+Interest (Pinterest)
Video (YouTube)
Presentation (SlideShare)
Influence (Klout)
Social Networks Popular Formats and Networks

8. Editorial Blogs
Thought Leaders & Enthusiasts
Personal Diaries
Blogosphere Influencer Pyramid ™

9. Microblog (Twitter)
B2C Social Graph (Facebook)
B2B Social Graph (LinkedIn)
Search+Email (Google+, Picasa)
Networks Geo-local (Foursquare)
Picture+Interest (Pinterest)
Video (YouTube)
Presentation (SlideShare)
Pictures (Flickr)
Social Networks Popular Formats and Networks

10. Social Networks New Networks Since 2009

11. What You Need to Know
Not quite dead yet
Six billion new photos uploaded every
month (vs 6 billion total on Flickr)
950 million users per month, including
552 million on mobile
Always a great gateway; can now click
directly into live video chat
Great engagement creates a “viral loop”
Social Networks New Networks Since 2009

12. What You Need to Know
Not quite dead yet
Six billion new photos uploaded
every month (vs 6 billion total on
Flickr)
950 million users per month,
including 552 million on mobile
Always a great gateway; can now
click directly into live video chat
Social Networks New Networks Since 2009

13. What You Need to Know
Fastest Growing B2C Network
Dramatic Impact on Search
Hangouts: New Video Opportunity
Combines immediacy of Twitter,
large friend network of Facebook,
multimedia blogging of Tumblr, and
increased content for search.
Create once, live online forever.
Social Networks New Networks Since 2009

14. What You Need to Know
Fastest Growing B2C Network
Dramatic Impact on Search
Hangouts: New Video Opportunity
Combines immediacy of Twitter,
large friend network of Facebook,
multimedia blogging of Tumblr, and
increased content for search.
Create once, live online forever.
Social Networks New Networks Since 2009

15. Five Pillars in a Digital 3.0 World

16. What You Need to Know
Fastest Growing B2C Network
Dramatic Impact on Search
Hangouts: New Video Opportunity
Social Networks Google+ Sample Page

17. Anastasia: Picturing Engagement
Anastasia International is an international
dating site and romance tour company.
The Firm has used Google+ to drive
thousands of qualified leads to their
signup page by showcasing pictures of
their members.
Conversion to account sign-up exceeds 2
percent.
Case Study Blogger Outreach + Thought Leadership

18. What You Need to Know
Fastest Growing B2C Network
Dramatic Impact on Search
Hangouts: New Video Opportunity
Social Networks Google+ Sample Page

19. What You Need to Know
Dramatic growth – top 5 social network in 18 months.
Combines the visual appeal of photos and pictures
with the addictive nature of social sharing.
Highest conversion to sales of any social network.
High female concentration – initially over 90 percent.
Highest conversion in US market.
Social Networks Pinterest

20. MAGIC Show: Pinning Fashion Brands
MAGIC is the largest fashion business show in the
United States, with more than 80,000 buyers
attending.
SocialRadius created an engagement platform
incorporating blogger outreach, social network
engagement (including Pinterest), that led to a
dramatic spike in engagement between buyers
and brands.
Case Study Blogger Outreach + Thought Leadership

21. What You Need to Know
Fastest Growing B2C Network
Dramatic Impact on Search
Hangouts: New Video Opportunity
Social Networks Pinterest Sample Page

22. Social Reference (Wikipedia)
Social Answers (eHow, Quora)
Platforms Social Bookmarks (Delicious)
Social Discovery
(StumbleUpon)
Social News (Digg, Reddit)
Kickstarter, Indiegogo
(Crowdfunding)
Social Networks Popular Types of Platforms

23. Case Study Blogger Outreach + Thought Leadership

24. Rewards-based funding (not loans or equity)
“Wine futures” business model
Blogs love to write about interesting
crowdfunding efforts – for free.
Our recent successes:
$75,000 for a transmedia (book + film) project
$45,000 for a documentary film

25. Our clients…

26. Founded by entrepreneur and innovator Michael
Terpin, founder of Terpin Communications and
Marketwire, the third largest press newswire service in the
world.
SocialRadius employs web and communications veterans
with a wide range of backgrounds, including social media
marketing and public relations experts in technology, business,
entertainment and consumer products.

27. Traditional Public Relations
Social Media Marketing
Innovative Social Campaigns Leader in Emerging Tech PR
What We Do
- Blogger Outreach - Strategic Communications
- Twitter / Social Networks - Extensive Media Relations
- Community Building - High-Level Strategy
- Loyalty Programs - Full Service Traditional PR
- Social Brand Engagement - Analyst Relations
Traditional clients have included:

28. Michael Terpin, Founder and CEO
Direct/Mobile: 310-980-4676
michael@socialradius.com
Twitter: @michaelterpin, Google+: +michaelterpin
www.socialradius.com
Los Angeles: 1237A Third Street Promenade, Santa Monica, CA 90401
SF Bay Area: 100 Pine St., 10th Floor, San Francisco, CA 94111
New York City: 419 Park Ave. South, New York, NY 10016
Las Vegas: 3277 E. Warm Springs Road, #200, Las Vegas, NV 89120