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SocialRadius
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What’s New in Social Media Marketing Top New Tools & Services for 2010 Michael Terpin, CEO SocialRadius LVIMA Social Media Program, Las Vegas, NV June 17, 2010
Four Pillars of Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editorial Blogs Thought Leaders & Enthusiasts Personal Diaries Blogosphere Influencer Pyramid
Blogger Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogger Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object]
About Those New FTC Guidelines… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools and Other Trends: New for 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Many Flavors of Social Community Blogs (content begets community) Forums (still important in some communities) Microblogs: Twitter, Jaiku, Yammer Social Networks: Facebook, LinkedIn, MySpace Social News & Reference: Digg, StumbleUpon, Wikipedia Social Bookmarking: Delicious, MyBlogLog Social Reviews: Tripit, Yelp Social Shopping: Kaboodle, StyleHive, ThisNext
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Facebook: New for 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Twitter: Safe First Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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[object Object],[object Object],We are an…
Our clients…
Coming soon… Turnkey social media marketing for restaurants and small business
Michael Terpin, Founder and CEO Direct: 702-513-3181 [email_address] Twitter: @michaelterpin www.socialradius.com Las Vegas: 2176 Pueblo Circle, Las Vegas, NV 89169 Los Angeles: 1434 6 th St., Suite 5, Santa Monica, CA 90401 San Francisco: 100 Pine St., 10 th Floor, San Francisco, CA 94111
Case Study: Bombay Sapphire – Blogger Brand Excitement “ Spirit of Exploration” adventure blog was created to coincide with integrated marketing campaign, including extensive print ads and contests. Invited bloggers to participate in contest, defining their personal “Spirit of Exploration” and to cover and compete for an exotic trip to Skybar in Thailand. Within one month of launch, more than 100 bloggers participated , more than 10,000 wrote about the brand and competition - and the competition blog had over 1 million unique visits .
Case Study: ‘Yes We Can’ Create a Viral Sensation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: David Lynch Foundation – Social Approach in Action DLF.TV wanted to engage fans of music and meditation, and education thought leaders, for their new site launch and live concert. We proposed a 360 degree synergistic campaign … the results speak for themselves: More than 1,200 traditional news stories. More than 5,000 blogger stories. 250,000 views on live stream from pre-show online media conference 1.2 MILLION hits, a massive growth in Google results Twitter grew from 100 to more than 20,000 followers in one month

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Lvima presentation june 17 2010

  • 1. What’s New in Social Media Marketing Top New Tools & Services for 2010 Michael Terpin, CEO SocialRadius LVIMA Social Media Program, Las Vegas, NV June 17, 2010
  • 2.
  • 3. Editorial Blogs Thought Leaders & Enthusiasts Personal Diaries Blogosphere Influencer Pyramid
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  • 8. The Many Flavors of Social Community Blogs (content begets community) Forums (still important in some communities) Microblogs: Twitter, Jaiku, Yammer Social Networks: Facebook, LinkedIn, MySpace Social News & Reference: Digg, StumbleUpon, Wikipedia Social Bookmarking: Delicious, MyBlogLog Social Reviews: Tripit, Yelp Social Shopping: Kaboodle, StyleHive, ThisNext
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  • 17. Coming soon… Turnkey social media marketing for restaurants and small business
  • 18. Michael Terpin, Founder and CEO Direct: 702-513-3181 [email_address] Twitter: @michaelterpin www.socialradius.com Las Vegas: 2176 Pueblo Circle, Las Vegas, NV 89169 Los Angeles: 1434 6 th St., Suite 5, Santa Monica, CA 90401 San Francisco: 100 Pine St., 10 th Floor, San Francisco, CA 94111
  • 19. Case Study: Bombay Sapphire – Blogger Brand Excitement “ Spirit of Exploration” adventure blog was created to coincide with integrated marketing campaign, including extensive print ads and contests. Invited bloggers to participate in contest, defining their personal “Spirit of Exploration” and to cover and compete for an exotic trip to Skybar in Thailand. Within one month of launch, more than 100 bloggers participated , more than 10,000 wrote about the brand and competition - and the competition blog had over 1 million unique visits .
  • 20.
  • 21. Case Study: David Lynch Foundation – Social Approach in Action DLF.TV wanted to engage fans of music and meditation, and education thought leaders, for their new site launch and live concert. We proposed a 360 degree synergistic campaign … the results speak for themselves: More than 1,200 traditional news stories. More than 5,000 blogger stories. 250,000 views on live stream from pre-show online media conference 1.2 MILLION hits, a massive growth in Google results Twitter grew from 100 to more than 20,000 followers in one month