Social media strategy presentation for FEI Company. Includes objectives, goals, strategy, and tactical suggestions for executing corporate social media strategy.
2. Objectives Goals Strategy Tactics
Brand Awareness
General Brand Building
Main Objectives of Social Media
Engagement
Brand Equity & Trust
3. Objectives Goals Strategy Tactics
Brand Awareness
General Brand Building
Main Objectives & Goals of Social Media
Engagement
Brand Equity & Trust
GoalsGoals
Encourage people to be
fans of nanotech &
microscopy
Spark interest & curiosity
Focus on customers
Cultivate relationships
Support loyalty
4. Objectives Goals Strategy Tactics
Social Media Strategy
Educate, inform and create
excitement about
nanotechnology / microscopy
Celebrate and showcase
customer discoveries and
achievements
Maximize Reach,
Participation, and Interaction
with social media fans
Primary Channels Utilized:
LinkedIn
Facebook
YouTube
Pinterest
Secondary Channels:
Twitter
Flickr
5. Objectives Goals Strategy Tactics
Tactic Social Media Channels Purpose / Benefit
Add Image contest images to
FB album and put on Pinterest
Boards
• General brand building &
awareness
• Shareable content
• SEO & Maximize Reach
Educational Infographics
• Educate & Create interest
• Shareable content
• Brand building & awareness
Contests / Giveaways
Quizzes
Polls
• Encourage participation and
interaction with fans
• Build brand awareness &
loyalty
FB Advertising & Sponsored
Posts
• Build audience
• Increase likes
• Brand building & awareness
6. Objectives Goals Strategy Tactics
Tactic Social Media Channels Purpose / Benefit
Video Albums (from YouTube)
on Facebook
• Maximize Reach & social
interactions
• General brand building &
awareness
Industry/Business-Unit specific
articles
• Brand Equity / thought
leadership
• Build presence & authority
• Content that resonates with
customers / industry
“Featured Customer” posts
• Support customer
relationship & loyalty
• Focus on / Showcase
customer discoveries &
achievements
Sponsored Updates and Ads
• Engagement
• Drive targeted traffic to
campaign pages