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FEI Social Media Strategy
Objectives Goals Strategy Tactics
Objectives Goals Strategy Tactics
 Brand Awareness
General Brand Building
Main Objectives of Social Media
 Engagement
Brand Equity & Trust
Objectives Goals Strategy Tactics
 Brand Awareness
General Brand Building
Main Objectives & Goals of Social Media
 Engagement
Brand Equity & Trust
GoalsGoals
 Encourage people to be
fans of nanotech &
microscopy
 Spark interest & curiosity
 Focus on customers
 Cultivate relationships
 Support loyalty
Objectives Goals Strategy Tactics
Social Media Strategy
 Educate, inform and create
excitement about
nanotechnology / microscopy
 Celebrate and showcase
customer discoveries and
achievements
 Maximize Reach,
Participation, and Interaction
with social media fans
Primary Channels Utilized:
LinkedIn
Facebook
YouTube
Pinterest
Secondary Channels:
Twitter
Flickr
Objectives Goals Strategy Tactics
Tactic Social Media Channels Purpose / Benefit
Add Image contest images to
FB album and put on Pinterest
Boards
• General brand building &
awareness
• Shareable content
• SEO & Maximize Reach
Educational Infographics
• Educate & Create interest
• Shareable content
• Brand building & awareness
Contests / Giveaways
Quizzes
Polls
• Encourage participation and
interaction with fans
• Build brand awareness &
loyalty
FB Advertising & Sponsored
Posts
• Build audience
• Increase likes
• Brand building & awareness
Objectives Goals Strategy Tactics
Tactic Social Media Channels Purpose / Benefit
Video Albums (from YouTube)
on Facebook
• Maximize Reach & social
interactions
• General brand building &
awareness
Industry/Business-Unit specific
articles
• Brand Equity / thought
leadership
• Build presence & authority
• Content that resonates with
customers / industry
“Featured Customer” posts
• Support customer
relationship & loyalty
• Focus on / Showcase
customer discoveries &
achievements
Sponsored Updates and Ads
• Engagement
• Drive targeted traffic to
campaign pages

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FEI social media strategy

  • 1. FEI Social Media Strategy Objectives Goals Strategy Tactics
  • 2. Objectives Goals Strategy Tactics  Brand Awareness General Brand Building Main Objectives of Social Media  Engagement Brand Equity & Trust
  • 3. Objectives Goals Strategy Tactics  Brand Awareness General Brand Building Main Objectives & Goals of Social Media  Engagement Brand Equity & Trust GoalsGoals  Encourage people to be fans of nanotech & microscopy  Spark interest & curiosity  Focus on customers  Cultivate relationships  Support loyalty
  • 4. Objectives Goals Strategy Tactics Social Media Strategy  Educate, inform and create excitement about nanotechnology / microscopy  Celebrate and showcase customer discoveries and achievements  Maximize Reach, Participation, and Interaction with social media fans Primary Channels Utilized: LinkedIn Facebook YouTube Pinterest Secondary Channels: Twitter Flickr
  • 5. Objectives Goals Strategy Tactics Tactic Social Media Channels Purpose / Benefit Add Image contest images to FB album and put on Pinterest Boards • General brand building & awareness • Shareable content • SEO & Maximize Reach Educational Infographics • Educate & Create interest • Shareable content • Brand building & awareness Contests / Giveaways Quizzes Polls • Encourage participation and interaction with fans • Build brand awareness & loyalty FB Advertising & Sponsored Posts • Build audience • Increase likes • Brand building & awareness
  • 6. Objectives Goals Strategy Tactics Tactic Social Media Channels Purpose / Benefit Video Albums (from YouTube) on Facebook • Maximize Reach & social interactions • General brand building & awareness Industry/Business-Unit specific articles • Brand Equity / thought leadership • Build presence & authority • Content that resonates with customers / industry “Featured Customer” posts • Support customer relationship & loyalty • Focus on / Showcase customer discoveries & achievements Sponsored Updates and Ads • Engagement • Drive targeted traffic to campaign pages