Day 2 Panel @ OMS 2012 about cross-channel marketing best practices. Panel included: Michelle Fitzgerald, Jason Pinto, CMO, Jon Oakes, Des Cahill, Dan Siroker, and Stephanie McReynolds. Companies represented: Teradata, InterlinkOne, Ensighten, Optimizely, and L2.

1. Cross Channel Marketing, Attribution & Success Tactics Track: Mobile Marketing Feb 8, 2012

2. The Digital Marketer’s Dilemma Moving from Complex

3. The Digital Marketer’s Dilemma To Simple

4. The Digital Marketer’s Dilemma And Bridging Gaps Between Strategy & Reality Buyer Life Cycle Strategy & Execution Testing Tracking Research Messaging Content Distribution

6. Case Study 1: Enabling Multi-Channel Marketing Solutions By Jason Pinto, CMO, interlinkONE

7. Goal: Streamline Multiple Channels To (1) Database

8. Unleash Multi-Channel Messaging Print / Direct Mail - PURLs & QR Codes Twitter Facebook Email

9. The Response Page

10. The Tracking Dashboard

11. What Did Users Respond To?

12. Case Study 2 Enabling Marketing & Sales To work together successfully using multi-channel strategies By Jon Oakes, COO, L2, Inc

13. Leverage Sales Knowledge … With Marketing Guidance

14. Provide Personalized, Relevant Messaging To Customers

15. Why Cross-Channel Mattered Email: 20% open rate PURL Landing Page 10% Response Rate 50% Field Sales Engagement Guess which half had the most sales?

16. Case Study 3: multi-channel data collection at [ ] Airlines By Des Cahill, VP of Marketing Ensighten – Enterprise Tag Management

18. Identify The Digital Channels