See how the three-headed monster of marketing works together to build brand. This session will look at how SEO, content, and social media interlock to form a holistic marketing organization. Attendees will gain practical, actionable information on how to structure digital marketing teams and how to create campaigns that score wins across the digital marketing spectrum. Also, learn how to mine data for the full story of a marketing campaign’s short and long term impact.
24. @SocialMichelleR@SocialMichelleR
#pubcon#pubcon
2015 and Beyond2015 and Beyond
•WearablesWearables
•Internet of ThingsInternet of Things
•Mobile Overtakes Email & SocialMobile Overtakes Email & Social
•Online Ad Spend Equivalent to TV SpendOnline Ad Spend Equivalent to TV Spend
38. @SocialMichelleR@SocialMichelleR
#pubcon#pubcon
TeamsTeams
• In-houseIn-house
– MeetingsMeetings
• Weekly working sessionsWeekly working sessions
• Monthly planning for seasonal campaignsMonthly planning for seasonal campaigns
• Quarterly review and big picture planningQuarterly review and big picture planning
– VP of Marketing usually sat in on planning sessionsVP of Marketing usually sat in on planning sessions
41. @SocialMichelleR@SocialMichelleR
#pubcon#pubcon
Questions?Questions?
• Pubcon Labs this afternoon from 2:30 -3:30Pubcon Labs this afternoon from 2:30 -3:30
• AuthorityLabs Happy Hour at Breeze Bar WednesdayAuthorityLabs Happy Hour at Breeze Bar Wednesday
starting at 6 PMstarting at 6 PM
• LinkedIn & TwitterLinkedIn & Twitter
• Email me mstinsonross@firestartersocial.comEmail me mstinsonross@firestartersocial.com