Learn how marketing has shifted from traditional to digital in recent years. We cover inbound marketing and how to implement a value piece into your marketing plan.

1. Marketing in the Digital Age

2. Website
Digital
Marketing
Measure
Results
Overview

3. WEBSITE

4. website
blogging
social
traditional
media
email
paid
search
keywords

5. Website Requirements
● Mobile responsive
● Content management system
● Frequently updated content (blog)
● Built with your ideal customer in mind
● Keyword focused pages
● Strong Calls-to-Action

6. DIGITAL
MARKETING

7. PRE-INTERNET.
● Marketing: TV, Radio, Print,
Cold Calling, Door-to-Door
Sales, Consumer Reports
● Buyer: Relatively uninformed
Marketing has changed
TODAY.
● New Marketing: Google, Yelp,
Kudzu, Facebook
● Buyer: Well-informed
● Tactic: Create content for your
buyer to find...inbound marketing

8. Inbound Marketing
Attract, convert, close, and engage visitors, leads and
customers through a variety of channels such as
social media, online reviews, blogging, SEO,
landing pages, forms, and email.

9. Blog
Social Media
Keywords
Pages
Calls-to-Action
Landing Pages
Forms
Email
Sales Workflow
CRM Integrations
Social Media
Cross Selling
Email
Attract Convert Close Engage
Strangers Visitors Leads Customers Fans
Process

10. Blog
Social Media
Keywords
Pages
Calls-to-Action
Landing Pages
Forms
Email
Sales Workflow
CRM Integrations
Social Media
Cross Selling
Email
Attract Convert Close
Strangers Visitors Leads Customers Fans
Attract
Engage

11. Attract: Blogging
Create targeted content that answers your customer's
basic questions and needs.

12. Source: HubSpotSurvey N = 2,300
Attract: Blogging

13. Attract: Blogging
The average company that blogs generates:
● 97% more inbound links.
● 434% more indexed pages.
● 55% more website visitors.

14. Attract: Keywords

15. Attract: Social Media

16. Blog
Social Media
Keywords
Pages
Calls-to-Action
Landing Pages
Forms
Email
Sales Workflow
CRM Integrations
Social Media
Cross Selling
Email
Attract Convert Close
Strangers Visitors Leads Customers Fans
Convert
Engage

17. Convert: Calls-to-Action

18. Convert: Landing Pages

19. Blog
Social Media
Keywords
Pages
Calls-to-Action
Landing Pages
Forms
Email
Sales Workflow
CRM Integrations
Social Media
Cross Selling
Email
Attract Convert Close
Strangers Visitors Leads Customers Fans
Close
Engage

20. Close: Email Marketing

21. Close: Prospect list
Keep track of the leads you're converting in a customer
relationship management tool (CRM) so you can make
sense out of every interaction you’ve had with your
contacts – be it through email, a landing page, or social
media.

22. Blog
Social Media
Keywords
Pages
Calls-to-Action
Landing Pages
Forms
Email
Sales Workflow
CRM Integrations
Social Media
Cross Selling
Email
Attract Convert Close Engage
Strangers Visitors Leads Customers Fans
Engage

23. Engage
● Surveys - “How did we do?”
● Online reviews - Yelp, Kudzu, Google+, Facebook
● Social - Connect, monitor and engage
● Email - Promote new services

24. REPORTING

25. Reporting: Google Analytics

26. Reporting: MailChimp

27. Mickey Mellen & Ali Green
GreenMellenMedia.com